The Moët & Chandon Christmas Tree

We designed a 10 metre tree made out of 1600 recycled Moët & Chandon champagne bottles collected from all over the country in three months.

In true festive spirit, visitors could send messages via Twitter or Instagram to their loved ones and all the messages that included the hashtag #moetmomentcapetown appeared, as they were posted, on a light ribbon wrapped around the tree. And, to add to the excitement, when visitors engaged on social media using the #moetmomentcapetown followed by the popping champagne bottle emoji, the golden crown at the top of the tree spun.

The tree was decorated with more than 15,300 LED lights, in 26 concentric rows. Set against the backdrop of the magnificent new Silo district at the V&A Waterfront the tree was up for 5 weeks.

Photo credit: Shavan Rahim and Visi

Photo credit: Shavan Rahim and Visi

Photo credit: Shavan Rahim and Visi

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