THE CLIENT
Birkenstock

THE BRIEF
Partner with Birkenstock on their Summer Story campaign, creating a food programme for a 4-day pop-up café, as well as a public-facing Sunday activation on Bree Street.

THE RESULT
A summer food programme designed to move between brand world and street energy. For the 4-day pop-up café, Studio H served as Birkenstock’s culinary partner, developing a menu that translated the campaign into flavour.

In collaboration with Tadaa Ice Cream, we created a set of custom summer ice cream flavours, anchored by Birkenstock’s iconic blue — a visual cue reworked into a sensory signature.

The week culminated in a Sunday activation on Bree Street with a hotdog bar with Kosgangsta.

Concept and culinary partners: Studio H

Culinary collaborator: Juwan Beyers Food Design

Ice cream: Tadaa Ice Cream

Sunday activation hotdog bar: Kosgangsta