FOOD XX

FOOD XX WEEK

FOOD XX, founded by Studio H in 2018, is a movement dedicated to empowering and celebrating women in the food and drinks industry.What is FOOD XX WEEK?Because one day just isn't enough, we've expanded FOOD XX into a four-day programme of epic events and collaborations. FOOD XX WEEK offers an interactive opportunity to celebrate women-owned food & drinks businesses. It will also mark the launch of the FOOD XX City Guides - Studio H’s ever-growing directory of businesses and programmes that highlight women entrepreneurs.

The week culminates with the FOOD XX Market on 29 & 30 July at the Oranjezicht City Farm Market. This iconic (and woman-owned) weekend destination is putting their best femme forward by showcasing their incredible women entrepreneur network. Food enthusiasts can expect a feast for the senses, wine tastings, special menu collaborations, cooking demos, book signings and more. Check out the lineup below and on @fxxd_xx, and visit the socials of the various businesses listed for more info.

This calendar has been specially curated for FOOD XX WEEK and involve layers of collaboration between many businesses:



26 JULY: Preparty at Leo's Wine Bar x Mondvol Soet x Austen Gorden



27 JULY: Intimate book signing with Khanyisa Malabi at JAN Innovation Studio



27 JULY: 
Getting Bubbly! Genevieve MCC & Ever Peckish collaboration

27 JULY:

 Sepials Kitchen Workshop - Gochujang and (her famous) Korean Fried Chicken

28 JULY: Popup dinner with Chef Jenny Ward at Hope Distillery cocktail bar, StrangeLove


29 JULY:
 Utano Kitchen's Vegginista plant-focused cooking class at Makers Landing



29 JULY: Odd Plate Fundraising Lunch with NOSH at Oakfield Farm



29 JULY: Conversations and revival through food with Folio and Food I Love You

30 JULY: 
Beijing Opera takeover at Acid Wine Bar for Last Sunday Art Brunch celebration

30 JULY: Cocktails vs Food - A heritage-inspired feast at One Park


30 JULY: Book signing with Loubie Rusch at OZCF



30 JULY: Cake creative - build your own cake with The Velvet Cake Co



29 & 30 JULY: FOOD XX at OZCF Market - a spectacular culmination



FOOD XX WEEK

FOOD XX, founded by Studio H in 2018, is a movement dedicated to empowering and celebrating women in the food and drinks industry.What is FOOD XX WEEK?Because one day just isn't enough, we've expanded FOOD XX into a four-day programme of epic events and collaborations. FOOD XX WEEK offers an interactive opportunity to celebrate women-owned food & drinks businesses. It will also mark the launch of the FOOD XX City Guides - Studio H’s ever-growing directory of businesses and programmes that highlight women entrepreneurs.

The week culminates with the FOOD XX Market on 29 & 30 July at the Oranjezicht City Farm Market. This iconic (and woman-owned) weekend destination is putting their best femme forward by showcasing their incredible women entrepreneur network. Food enthusiasts can expect a feast for the senses, wine tastings, special menu collaborations, cooking demos, book signings and more. Check out the lineup below and on @fxxd_xx, and visit the socials of the various businesses listed for more info.

This calendar has been specially curated for FOOD XX WEEK and involve layers of collaboration between many businesses:



26 JULY: Preparty at Leo's Wine Bar x Mondvol Soet x Austen Gorden



27 JULY: Intimate book signing with Khanyisa Malabi at JAN Innovation Studio



27 JULY: 
Getting Bubbly! Genevieve MCC & Ever Peckish collaboration

27 JULY:

 Sepials Kitchen Workshop - Gochujang and (her famous) Korean Fried Chicken

28 JULY: Popup dinner with Chef Jenny Ward at Hope Distillery cocktail bar, StrangeLove


29 JULY:
 Utano Kitchen's Vegginista plant-focused cooking class at Makers Landing



29 JULY: Odd Plate Fundraising Lunch with NOSH at Oakfield Farm



29 JULY: Conversations and revival through food with Folio and Food I Love You

30 JULY: 
Beijing Opera takeover at Acid Wine Bar for Last Sunday Art Brunch celebration

30 JULY: Cocktails vs Food - A heritage-inspired feast at One Park


30 JULY: Book signing with Loubie Rusch at OZCF



30 JULY: Cake creative - build your own cake with The Velvet Cake Co



29 & 30 JULY: FOOD XX at OZCF Market - a spectacular culmination



CURATION
MENTORSHIP

AFRICAN COFFEE EXPO

THE CLIENT

V&A Waterfront

THE BRIEF

Create a brand-led activation for Moses Coffee at Makers Landing.

THE RESULT

Studio H assisted and mentored the curation of the inaugural African Coffee Expo by Moses Coffee. At this one-day expo and celebration of the best in African Coffee, attendees had the opportunity to interact with local coffee experts and equipment suppliers through expo stands and interactive workshops, while enjoying great coffee, food and beverage pairings and live music.

THE TEAM

Festival curation: Moses Lebofa

Festival prodution: JC Landman

Photos: Ashleigh Frans

AFRICAN COFFEE EXPO

THE CLIENT

V&A Waterfront

THE BRIEF

Create a brand-led activation for Moses Coffee at Makers Landing.

THE RESULT

Studio H assisted and mentored the curation of the inaugural African Coffee Expo by Moses Coffee. At this one-day expo and celebration of the best in African Coffee, attendees had the opportunity to interact with local coffee experts and equipment suppliers through expo stands and interactive workshops, while enjoying great coffee, food and beverage pairings and live music.

THE TEAM

Festival curation: Moses Lebofa

Festival prodution: JC Landman

Photos: Ashleigh Frans

LAB

SONIC SEASONING

Sonic seasoning is one of our favourite tools when designing experiences. The term “sonic seasoning” refers to the deliberate matching, or pairing, of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience.

Photos: Alix-Rose Cowie, Jade Ruijzenaars

SONIC SEASONING

Sonic seasoning is one of our favourite tools when designing experiences. The term “sonic seasoning” refers to the deliberate matching, or pairing, of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience.

Photos: Alix-Rose Cowie, Jade Ruijzenaars

ACTIVATION
EXPERIENCE DESIGN
PRODUCTION

DISNEY+ THE BEAR SEASON 3 LAUNCH

THE CLIENT

Clockwork Media, for Disney+

THE BRIEF

For the launch of season 3, create an opportunity for the world of The Bear to come to life through an immersive activation that captures the essence of the show’s themes.

THE RESULT

A three-day fine dining pop-up restaurant where guests were immersed in the world of The Bear. The exterior mimicked the original sandwich shop in downtown Chicago (with arcade machines, a yellow cab, smoking grate and all), while the interior transported guests to Carmy's dream restaurant as featured in season 3. The menu, designed and executed by Michelin-trained chef Gregory Czarnecki, was carefully crafted to reflect the show's core themes.

THE TEAM

Lead agency: Clockwork Media

Design and event production: Studio H

Culinary consultation and live activation management: Studio H

Chef: Gregory Czarnecki

Kitchen team: Louise Wessels, Bianca Strydom, Cheri Kustner, Vuyo Makoba

Setbuilder and designer: Klara van Wyngaarden

Art department: Tiaan Schutte, Wolf Britz, Savannah Caster

Staffing: BlackJack Events

Logistics: DPK

Audio visual: Easy Agency

Collateral design and illustrations: Clockwork Media, Nikki Symons

Venue: Acid Food & Wine Bar

Photos: Mighty Fine for Clockwork Media, Marijke Willems

DISNEY+ THE BEAR SEASON 3 LAUNCH

THE CLIENT

Clockwork Media, for Disney+

THE BRIEF

For the launch of season 3, create an opportunity for the world of The Bear to come to life through an immersive activation that captures the essence of the show’s themes.

THE RESULT

A three-day fine dining pop-up restaurant where guests were immersed in the world of The Bear. The exterior mimicked the original sandwich shop in downtown Chicago (with arcade machines, a yellow cab, smoking grate and all), while the interior transported guests to Carmy's dream restaurant as featured in season 3. The menu, designed and executed by Michelin-trained chef Gregory Czarnecki, was carefully crafted to reflect the show's core themes.

THE TEAM

Lead agency: Clockwork Media

Design and event production: Studio H

Culinary consultation and live activation management: Studio H

Chef: Gregory Czarnecki

Kitchen team: Louise Wessels, Bianca Strydom, Cheri Kustner, Vuyo Makoba

Setbuilder and designer: Klara van Wyngaarden

Art department: Tiaan Schutte, Wolf Britz, Savannah Caster

Staffing: BlackJack Events

Logistics: DPK

Audio visual: Easy Agency

Collateral design and illustrations: Clockwork Media, Nikki Symons

Venue: Acid Food & Wine Bar

Photos: Mighty Fine for Clockwork Media, Marijke Willems

CURATION

MAKERS LANDING

THE CLIENT

V&A Waterfront

THE BRIEF

Lead curator, Makers Landing

THE RESULT

Hannerie was the inaugural lead curator and designer of this purpose-driven space that supports job creation and skills development, a space that champions small businesses and facilitates skills-sharing between credible food experts and budding entrepreneurs. Studio H is still part of the mentorship programme for tenants at Makers Landing, whereby our studio assists food entrepreneurs to scale their businesses.

THE TEAM

Photo: Ashleigh Frans

MAKERS LANDING

THE CLIENT

V&A Waterfront

THE BRIEF

Lead curator, Makers Landing

THE RESULT

Hannerie was the inaugural lead curator and designer of this purpose-driven space that supports job creation and skills development, a space that champions small businesses and facilitates skills-sharing between credible food experts and budding entrepreneurs. Studio H is still part of the mentorship programme for tenants at Makers Landing, whereby our studio assists food entrepreneurs to scale their businesses.

THE TEAM

Photo: Ashleigh Frans

READS

FAVOURITE FISH AND CHIPS SPOTS

We’ve asked some of our collaborators, friends and women in food whom we admire, to share their favourite fish and chips spots to visit during the holidays:



🐟 Traci Kwaai, 6th generation fisher child and story keeper: Fish Hoek Fisheries, 43 Main Rd, Fish Hoek (Traci’s other favourites are Lucky Fish in Kalk Bay and Kalky’s.)

🐟 Lucie De Moyencourt, Artist and illustrator: The Salty Sea Dog, 2 Wharf St, Simon’s Town


🐟 Isca Stoltz, Head Chef at Galjoen Restaurant: Kalky’s, Harbour, Kalk Bay


🐟 Star Senamile, Marketing Manager V&A Waterfront: Revelas Fisheries, 205 Long St, Cape Town


🐟 Daniela Zondagh, Food Photographer: Kuyler’s Fish & Chips, Eastern Ext, George and Delicious Fish, 89 Regent Rd, Sea Point, Cape Town


🐟 Saadiyah Hendricks, Food Content Creator: Snoekies, 106 Harbour Rd, Hout Bay


🐟 Roushana Gray, Owner of Veld and Sea: Fish Hoek Fisheries, 43 Main Rd, Fish Hoek


🐟 Paris Brummer, Photographer: Ooskus Fisheries, 4 Watt St, Gordon’s Bay


🐟 Hanli Prinsloo, free diver, speaker, writer and ocean conservationist: Live Bait, Main Rd, Kalk Bay (has good options for non fish eaters) 


🐟 Khanya Mzongwana, Food editor and stylist: Kalky’s, Harbour, Kalk Bay


🐟 Brigitte Lilley, Ceramicist: Fish on the Rocks, 1 Harbour Rd, Hout Bay  


🐟 Sasha Simpson, Chef and curator at Our Harvest Tote: Goldfish Café & Take away, 90 Beach Rd, Strand

🐟 Abigail Donnelly, Woolworths, Eat Out, Taste magazine: Beira Mar Portuguese Restaurant, 151 Main Rd, Kalk Bay

FAVOURITE FISH AND CHIPS SPOTS

We’ve asked some of our collaborators, friends and women in food whom we admire, to share their favourite fish and chips spots to visit during the holidays:



🐟 Traci Kwaai, 6th generation fisher child and story keeper: Fish Hoek Fisheries, 43 Main Rd, Fish Hoek (Traci’s other favourites are Lucky Fish in Kalk Bay and Kalky’s.)

🐟 Lucie De Moyencourt, Artist and illustrator: The Salty Sea Dog, 2 Wharf St, Simon’s Town


🐟 Isca Stoltz, Head Chef at Galjoen Restaurant: Kalky’s, Harbour, Kalk Bay


🐟 Star Senamile, Marketing Manager V&A Waterfront: Revelas Fisheries, 205 Long St, Cape Town


🐟 Daniela Zondagh, Food Photographer: Kuyler’s Fish & Chips, Eastern Ext, George and Delicious Fish, 89 Regent Rd, Sea Point, Cape Town


🐟 Saadiyah Hendricks, Food Content Creator: Snoekies, 106 Harbour Rd, Hout Bay


🐟 Roushana Gray, Owner of Veld and Sea: Fish Hoek Fisheries, 43 Main Rd, Fish Hoek


🐟 Paris Brummer, Photographer: Ooskus Fisheries, 4 Watt St, Gordon’s Bay


🐟 Hanli Prinsloo, free diver, speaker, writer and ocean conservationist: Live Bait, Main Rd, Kalk Bay (has good options for non fish eaters) 


🐟 Khanya Mzongwana, Food editor and stylist: Kalky’s, Harbour, Kalk Bay


🐟 Brigitte Lilley, Ceramicist: Fish on the Rocks, 1 Harbour Rd, Hout Bay  


🐟 Sasha Simpson, Chef and curator at Our Harvest Tote: Goldfish Café & Take away, 90 Beach Rd, Strand

🐟 Abigail Donnelly, Woolworths, Eat Out, Taste magazine: Beira Mar Portuguese Restaurant, 151 Main Rd, Kalk Bay

INSTALLATION
CONCEPT
PRODUCTION

100 FLAVOURS INSTALLATION

THE CLIENT

V&A Waterfront, Makers Landing

THE BRIEF

Create an activation for the opening of Makers Landing.

THE RESULT

100 Flavours was an interpretation of a what a South African Food Museum could look like. The 100 Flavours exhibition, that ran for six months at Makers Landing in the V&A Waterfront, educated and inspired visitors with a gastronomic journey through South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. Visitors could discover South Africa's edible past amid archaeological evidence of the earliest cooking over fire at Gauteng’s Cradle of Humankind; savour the first feasts with prehistoric Cape West Coast shellfish midden mounds; admire the creativity of the ancient honey hunters depicted in KZN’s San rock art and then marvel in a past-meets-present epicurean experience with a wild flower honey tasting. All the while walking amongst the foundations of the pre-colonial Khoi Camissa trading station.

THE TEAM

Concept, production and curation: Studio H

Installation production: Studio H, Ilana Swanepoel

Ingredient sourcing: Studio H and Sisanda Nxumalo

Research and copy: Dr Anna Trapido

Graphic design: Casper Schutte, Spook Design

Photos: Jan Ras, Woolworths Taste Magazine and Ashleigh Frans

100 FLAVOURS INSTALLATION

THE CLIENT

V&A Waterfront, Makers Landing

THE BRIEF

Create an activation for the opening of Makers Landing.

THE RESULT

100 Flavours was an interpretation of a what a South African Food Museum could look like. The 100 Flavours exhibition, that ran for six months at Makers Landing in the V&A Waterfront, educated and inspired visitors with a gastronomic journey through South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. Visitors could discover South Africa's edible past amid archaeological evidence of the earliest cooking over fire at Gauteng’s Cradle of Humankind; savour the first feasts with prehistoric Cape West Coast shellfish midden mounds; admire the creativity of the ancient honey hunters depicted in KZN’s San rock art and then marvel in a past-meets-present epicurean experience with a wild flower honey tasting. All the while walking amongst the foundations of the pre-colonial Khoi Camissa trading station.

THE TEAM

Concept, production and curation: Studio H

Installation production: Studio H, Ilana Swanepoel

Ingredient sourcing: Studio H and Sisanda Nxumalo

Research and copy: Dr Anna Trapido

Graphic design: Casper Schutte, Spook Design

Photos: Jan Ras, Woolworths Taste Magazine and Ashleigh Frans

CONCEPT
FOOD DESIGN

DINE & DESIGN

THE BRIEF

Design and curate a Dine & Design event

THE RESULT

The inaugural Dine & Design dinner, hosted at Tiny Empire, was the opening of Design Week 2023 and a celebration of 30 years of House & Leisure and Decorex. We wanted all guests to be able to celebrate in one space, but also create a relaxed environment that felt like an intimate dinner party. So guests enjoyed starters and desserts together, and mains was served at various intimate dinner spaces, hosted and created by House & Leisure's team of editors.

Our starter course was an ode to millets. Handmade millet crisps were served in Niknaks packets, symbolising that (due to various complex reasons) maize replaced millet as a staple crop across the continent. The millet crisps were flavoured with maize chip dust made from chips that the guests brought to the dinner.

Main course was served by chef PJ Vadas and the Vadas team from Spier Wine Farm.

The dessert, prepared by the Studio H team, was a banana party - an assortment of banoffee pie, fresh bananas, banana candies, banana perfume and a banana soundtrack.

THE TEAM

Host venue: Tiny Empire

Event hosts: House & Leisure, Decorex

Dinner party hosts: Charl Edwards, Bielle Bellingham, Sumien Brink, Karen Dudley, Tracy-Lee Lynch, Stevie Whiteman

Main course: PJ Vadas

Wine: Spier Wine Farm

Floral design: Mr Munro

Concept, starters, dessert: Studio H

DINE & DESIGN

THE BRIEF

Design and curate a Dine & Design event

THE RESULT

The inaugural Dine & Design dinner, hosted at Tiny Empire, was the opening of Design Week 2023 and a celebration of 30 years of House & Leisure and Decorex. We wanted all guests to be able to celebrate in one space, but also create a relaxed environment that felt like an intimate dinner party. So guests enjoyed starters and desserts together, and mains was served at various intimate dinner spaces, hosted and created by House & Leisure's team of editors.

Our starter course was an ode to millets. Handmade millet crisps were served in Niknaks packets, symbolising that (due to various complex reasons) maize replaced millet as a staple crop across the continent. The millet crisps were flavoured with maize chip dust made from chips that the guests brought to the dinner.

Main course was served by chef PJ Vadas and the Vadas team from Spier Wine Farm.

The dessert, prepared by the Studio H team, was a banana party - an assortment of banoffee pie, fresh bananas, banana candies, banana perfume and a banana soundtrack.

THE TEAM

Host venue: Tiny Empire

Event hosts: House & Leisure, Decorex

Dinner party hosts: Charl Edwards, Bielle Bellingham, Sumien Brink, Karen Dudley, Tracy-Lee Lynch, Stevie Whiteman

Main course: PJ Vadas

Wine: Spier Wine Farm

Floral design: Mr Munro

Concept, starters, dessert: Studio H

RECIPES

CO/OKIE

INGREDIENTS

  • 250 g all-purpose wheat flour
  • 150 g unsalted butter, softened
  • 225 g brown sugar
  • 75 g oats
  • 25 g full cream milk or almond milk
  • 1 whole organic egg (50-55 g in weight)
  • 150 g dark chocolate
  • 10 g vanilla extract or the marrow of 1/2 vanilla bean
  • 10 - 15 g finely ground ginger
  • 2,5 g fine sea salt
  • 5 g baking soda
  • Sea salt flakes as topping (smoked sea salt is optional)

METHOD

  • Preheat the oven to 170 °C.
  • In a large bowl, sift the flour, fine salt, ginger and baking soda. Add the oats.
  • In another large mixing bowl, using a spatula, beat the softened butter and sugar for 2 minutes until light and fluffy. Add in the egg, milk, vanilla extract and blend.
  • Stir the butter-sugar-egg mixture into the dry ingredients. Add the dark chocolate. Stir and fold until well incorporated. Chill 15 minutes in the freezer.
  • Roll the dough into balls weighing 85 grams each. Place all the prepared balls on a lined baking tray. Place them in the freezer for 10 or up to 30 minutes.
  • Arrange 6 dough balls on a baking tray lined with parchment paper, spacing them evenly on the tray as they will spread during baking.
  • Bake them for 15 -18 minutes or until golden around the edges. They may look slightly under-baked at this stage but they will harden once cooled.
  • Once out of the oven, sprinkle a little smoked sea salt flakes on each cookie. Allow the cookies to cool on the tray for 15 minutes, then, carefully transfer them to a cooling rack.
  • Optional: leave a thumb print in the middle of the cookies before baking and top cookies after baking with any jam of your choice (we love using plum jam for this recipe).

Makes 10 cookies.

Recipe by Terri Salminen, Food Design Playground

CO/OKIE

INGREDIENTS

  • 250 g all-purpose wheat flour
  • 150 g unsalted butter, softened
  • 225 g brown sugar
  • 75 g oats
  • 25 g full cream milk or almond milk
  • 1 whole organic egg (50-55 g in weight)
  • 150 g dark chocolate
  • 10 g vanilla extract or the marrow of 1/2 vanilla bean
  • 10 - 15 g finely ground ginger
  • 2,5 g fine sea salt
  • 5 g baking soda
  • Sea salt flakes as topping (smoked sea salt is optional)

METHOD

  • Preheat the oven to 170 °C.
  • In a large bowl, sift the flour, fine salt, ginger and baking soda. Add the oats.
  • In another large mixing bowl, using a spatula, beat the softened butter and sugar for 2 minutes until light and fluffy. Add in the egg, milk, vanilla extract and blend.
  • Stir the butter-sugar-egg mixture into the dry ingredients. Add the dark chocolate. Stir and fold until well incorporated. Chill 15 minutes in the freezer.
  • Roll the dough into balls weighing 85 grams each. Place all the prepared balls on a lined baking tray. Place them in the freezer for 10 or up to 30 minutes.
  • Arrange 6 dough balls on a baking tray lined with parchment paper, spacing them evenly on the tray as they will spread during baking.
  • Bake them for 15 -18 minutes or until golden around the edges. They may look slightly under-baked at this stage but they will harden once cooled.
  • Once out of the oven, sprinkle a little smoked sea salt flakes on each cookie. Allow the cookies to cool on the tray for 15 minutes, then, carefully transfer them to a cooling rack.
  • Optional: leave a thumb print in the middle of the cookies before baking and top cookies after baking with any jam of your choice (we love using plum jam for this recipe).

Makes 10 cookies.

Recipe by Terri Salminen, Food Design Playground

MENU DESIGN
FOOD DESIGN
FOOD STYLING

SPOTIFY CULINARY LEAD

THE CLIENT

Mamakashaka for Spotify Africa

THE BRIEF

Take the culinary lead for the Spotify Greasy Tunes Popup.

THE RESULT

Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.

THE TEAM

Menu design: Studio H

Food designer: Juwan Beyers, Studio H

Culinary execution: Jenny Ward, Luyanda Sogiba

CI design: BCKRDS

Creative Director: Wade Moonsamy

Lead agency: Mamakashaka

Project manager: Siba Mosana

Food prep for shoot: Food I Love You, Studio H

Photographer: André Badenhorst

Studio H Project managers: JC Landman, Angelique Smith

SPOTIFY CULINARY LEAD

THE CLIENT

Mamakashaka for Spotify Africa

THE BRIEF

Take the culinary lead for the Spotify Greasy Tunes Popup.

THE RESULT

Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.

THE TEAM

Menu design: Studio H

Food designer: Juwan Beyers, Studio H

Culinary execution: Jenny Ward, Luyanda Sogiba

CI design: BCKRDS

Creative Director: Wade Moonsamy

Lead agency: Mamakashaka

Project manager: Siba Mosana

Food prep for shoot: Food I Love You, Studio H

Photographer: André Badenhorst

Studio H Project managers: JC Landman, Angelique Smith

REPORT

100+ FLAVOURS REPORT

100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.

THE TEAM

Concept: Studio H

Copy and research: Dr Anna Trapido

Copy editing, publishing: Hannerie Visser, JC Landman

Styling: Juwan Beyers

Photography: Ashleigh Frans, Daniela Zondagh

Graphic Design: Hoick

100+ FLAVOURS REPORT

100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.

THE TEAM

Concept: Studio H

Copy and research: Dr Anna Trapido

Copy editing, publishing: Hannerie Visser, JC Landman

Styling: Juwan Beyers

Photography: Ashleigh Frans, Daniela Zondagh

Graphic Design: Hoick

EXPERIENCE DESIGN
CONCEPT
MENU DESIGN

EARTH HOUR DINNER '22

THE CLIENT

M-Net

THE BRIEF

Conceptualise a dinner for the MasterChef South Africa sponsons and guests for Earth Hour 2021.

THE RESULT

Amidst accelerating climate change and staggering biodiversity loss, Earth Hour continues to inspire millions of people to take action for our planet and nature. Every year, at 20:30 on the last Saturday of March, supporters in over 190 countries and territories unite, taking action on and raising awareness of the issues facing our one home.

With MasterChef South Africa’s commitment to sustainability and the environment, it was only apt to host the official sponsor’s dinner on Earth Hour 2022. This dinner was attended by 80 of the main sponsors, associated sponsors, contestants and judges, DStv Rewards Winners, production agency and members of the media. The dinner was prepared by Chefs Mmabatho Molefe and Bertus Basson, and the canapés were served on ‘Shellegance’ by local artist Lucie De Moyencourt.

THE TEAM

Venue: Makers Landing

Sponsors: M-Net, DStv Rewards, Pick ‘n Pay, V&A Waterfront, Makers Landing

Associated sponsors: @home, Hisense

Chefs: Eike by Bertus Basson, Mmabatho Molefe, Emazulwini

Canapé plates: Lucie de Moyencourt

EARTH HOUR DINNER '22

THE CLIENT

M-Net

THE BRIEF

Conceptualise a dinner for the MasterChef South Africa sponsons and guests for Earth Hour 2021.

THE RESULT

Amidst accelerating climate change and staggering biodiversity loss, Earth Hour continues to inspire millions of people to take action for our planet and nature. Every year, at 20:30 on the last Saturday of March, supporters in over 190 countries and territories unite, taking action on and raising awareness of the issues facing our one home.

With MasterChef South Africa’s commitment to sustainability and the environment, it was only apt to host the official sponsor’s dinner on Earth Hour 2022. This dinner was attended by 80 of the main sponsors, associated sponsors, contestants and judges, DStv Rewards Winners, production agency and members of the media. The dinner was prepared by Chefs Mmabatho Molefe and Bertus Basson, and the canapés were served on ‘Shellegance’ by local artist Lucie De Moyencourt.

THE TEAM

Venue: Makers Landing

Sponsors: M-Net, DStv Rewards, Pick ‘n Pay, V&A Waterfront, Makers Landing

Associated sponsors: @home, Hisense

Chefs: Eike by Bertus Basson, Mmabatho Molefe, Emazulwini

Canapé plates: Lucie de Moyencourt

STILLS PHOTOGRAPHY
VIDEO PRODUCTION
RECIPE DEVELOPMENT

#PERiTricks CONTENT

THE CLIENT

Nando's

THE BRIEF

Create a series of content for Nando's social channels (stills and video) amplifying the launch of two new Nando's Bag 'n Bake flavours.

THE RESULT

In tandem with the launch of the Nando's #PERiTricks activation, Studio H produced content (stills and video) to support the launch of the two new Bag 'n Bake flavours. Content was published across Nando's social channels (Youtube shorts, Tiktok, Instagram, brand website) with a range of digital and IRL recipe cards. Aimed at a younger demographic, we added some non-traditional ways of cooking, should you not have access to a full kitchen as a student. Aligned with the brand's deep South African roots, all recipes celebrate local flavours, with recipe names giving a nod to iconic pop culture moments.

Some of the recipes featured are "Private Skool Skopas" (a play on Rice Krispies treats) made in a tumble dryer, "A Boerie is a plan" made with a steam iron, "iMover and Shaker", a shake-shake slaw recipe made by shaking ingredients in the Bag 'n Bake bag.

THE TEAM

Concept and production: Studio H

Recipe development: Studio H, Keletso Motau, Strone Henry

Recipe styling: Keletso Motau

Videos: Yellow Brick Media

Stills photography: Daniela Zondagh

#PERiTricks CONTENT

THE CLIENT

Nando's

THE BRIEF

Create a series of content for Nando's social channels (stills and video) amplifying the launch of two new Nando's Bag 'n Bake flavours.

THE RESULT

In tandem with the launch of the Nando's #PERiTricks activation, Studio H produced content (stills and video) to support the launch of the two new Bag 'n Bake flavours. Content was published across Nando's social channels (Youtube shorts, Tiktok, Instagram, brand website) with a range of digital and IRL recipe cards. Aimed at a younger demographic, we added some non-traditional ways of cooking, should you not have access to a full kitchen as a student. Aligned with the brand's deep South African roots, all recipes celebrate local flavours, with recipe names giving a nod to iconic pop culture moments.

Some of the recipes featured are "Private Skool Skopas" (a play on Rice Krispies treats) made in a tumble dryer, "A Boerie is a plan" made with a steam iron, "iMover and Shaker", a shake-shake slaw recipe made by shaking ingredients in the Bag 'n Bake bag.

THE TEAM

Concept and production: Studio H

Recipe development: Studio H, Keletso Motau, Strone Henry

Recipe styling: Keletso Motau

Videos: Yellow Brick Media

Stills photography: Daniela Zondagh

RECIPES

MMABATHO AND GIGI'S VEG BREYANI

For Chef Mmabatho Molefe, breyani means family. Inspired by church gatherings and shared pots from her childhood, this comforting dish featured at our FAMILY MEAL pop-up restaurant as a tribute to togetherness, memory and home.

Ingredients

For the spice mix:

  • 1 1/2  t leaf masala
  • 1 1/2 t curry powder
  • 1/2 t turmeric
  • 1 t cumin
  • 1 t coriander
  • 1 t garam masala
  • 1/2 t fennel
  • 2 cardamom pods
  • 1 cinnamon stick
  • 2 cloves
  • 1 bay leaf
  • 1 star anise

For the breyani:

  • 2 cups basmati rice
  • 2 T vegetable oil
  • 1 onion, sliced
  • 2 garlic cloves, minced
  • 1 t grated ginger
  • 2 tomatoes, chopped
  • 2 cups mixed vegetables (eg. carrots, peas, green beans, potatoes)
  • Breyani spice mix – see above
  • 1 cup plain yoghurt (optional)
  • Salt to taste
  • Fresh coriander for garnish
  • 4 cups water

Method

  • Make the spice mix: In a bowl, combine all the ingredients for the spice mix and set aside.
  • Cook the rice: Rinse rice until the water runs clear. Boil in salted water until 70% cooked. Drain and set aside.
  • Make the veggie base: In a large pot, heat oil. Fry the onion until golden, then add garlic and ginger. Sauté for 1 minute.
  • Add veggies and spices: Add tomatoes and cook until soft. Stir in the mixed vegetables and the spice mix. Cook for 5-10 minutes. Add yoghurt if using.
  • Layer and steam: Layer the partially cooked rice over the vegetables. Sprinkle a little water on top, cover, and steam on very low heat for 15-20 minutes.
  • Serve: Fluff gently, garnish with coriander, and serve hot.

MMABATHO AND GIGI'S VEG BREYANI

For Chef Mmabatho Molefe, breyani means family. Inspired by church gatherings and shared pots from her childhood, this comforting dish featured at our FAMILY MEAL pop-up restaurant as a tribute to togetherness, memory and home.

Ingredients

For the spice mix:

  • 1 1/2  t leaf masala
  • 1 1/2 t curry powder
  • 1/2 t turmeric
  • 1 t cumin
  • 1 t coriander
  • 1 t garam masala
  • 1/2 t fennel
  • 2 cardamom pods
  • 1 cinnamon stick
  • 2 cloves
  • 1 bay leaf
  • 1 star anise

For the breyani:

  • 2 cups basmati rice
  • 2 T vegetable oil
  • 1 onion, sliced
  • 2 garlic cloves, minced
  • 1 t grated ginger
  • 2 tomatoes, chopped
  • 2 cups mixed vegetables (eg. carrots, peas, green beans, potatoes)
  • Breyani spice mix – see above
  • 1 cup plain yoghurt (optional)
  • Salt to taste
  • Fresh coriander for garnish
  • 4 cups water

Method

  • Make the spice mix: In a bowl, combine all the ingredients for the spice mix and set aside.
  • Cook the rice: Rinse rice until the water runs clear. Boil in salted water until 70% cooked. Drain and set aside.
  • Make the veggie base: In a large pot, heat oil. Fry the onion until golden, then add garlic and ginger. Sauté for 1 minute.
  • Add veggies and spices: Add tomatoes and cook until soft. Stir in the mixed vegetables and the spice mix. Cook for 5-10 minutes. Add yoghurt if using.
  • Layer and steam: Layer the partially cooked rice over the vegetables. Sprinkle a little water on top, cover, and steam on very low heat for 15-20 minutes.
  • Serve: Fluff gently, garnish with coriander, and serve hot.
CONCEPT
SENSORY DESIGN
OLFACTORY DESIGN

LAPHROAIG SENSORY KIT

THE CLIENT

Laphroaig

THE BRIEF

Design a sensory tasting kit for the iconic single malt Scotch, Laphroaig.

THE RESULT

The sensorial kit links the brand to the peaty hills of Islay through touch, taste, smell, hearing and sight, making for a memorable tasting experience wherever it is presented to the consumer.

THE TEAM

Design and production: Studio H

Photography: Daniela Zondagh

LAPHROAIG SENSORY KIT

THE CLIENT

Laphroaig

THE BRIEF

Design a sensory tasting kit for the iconic single malt Scotch, Laphroaig.

THE RESULT

The sensorial kit links the brand to the peaty hills of Islay through touch, taste, smell, hearing and sight, making for a memorable tasting experience wherever it is presented to the consumer.

THE TEAM

Design and production: Studio H

Photography: Daniela Zondagh

TALK

100% DESIGN TALK

Our team recently gave a talk at 100% Design in Cape Town and Joburg on the Future Talks stages. The food fight-themed talks were an investigation into the ways in which one could use food to draw attention to global problems in our food system, and hopefully find solutions too.

100% DESIGN TALK

Our team recently gave a talk at 100% Design in Cape Town and Joburg on the Future Talks stages. The food fight-themed talks were an investigation into the ways in which one could use food to draw attention to global problems in our food system, and hopefully find solutions too.

ACTIVATION
EXPERIENCE DESIGN

GIANT SANDWICH PARTY

We threw a giant sandwich party on the last Sunday in March with our friends The Maak, Picnic (Faith Shields) and The Lookbook. The activation was the grand finale of The Bree Street Picnic Blanket.

Over a period of two months, public volunteers have helped The MAAK x Picnic sew community-scale picnic blankets, which were rolled out for a day of food, music, and playful public interventions. Anyone could join and volunteers assisted us to make coleslaw that would become the filling for our 20-metre sandwich. The coleslaw ingredients were all combined in a huge tarp by volunteers shaking and raking the salad! View the making of the slaw here.

The Bree Street Picnic Blanket is part of an ongoing research and public art project that explores collective-making as a tool to grow community and activate public space. Sewn together with volunteers, bespoke blankets are used as soft public infrastructure to prompt questions about how to make cities more human-centered, welcoming, comfortable and fun.

This project was part of Young Urbanists’ car-free street experiment. 🦓🛣️

Read more about the project here on The Maak's website.

Project Directors

🪡 ART DIRECTION, PROJECT FACILITATION by The Maak and Picnic (Faith Shields)

The Kitchen

🍞 SANDWICH PARTY by us.

The Stage

🎷 LIVE JAZZ + DJs by The Jazz Cult. Sound by A11 Agency.

The Living Room

🏗️ PROTOSCAPE by Lebo Kekana x NISH Design – A modular installation redefining how we engage with space and art.

The Formal Lounge + Scullery

🎨 DECOR + STYLING by The Lookbook

GIANT SANDWICH PARTY

We threw a giant sandwich party on the last Sunday in March with our friends The Maak, Picnic (Faith Shields) and The Lookbook. The activation was the grand finale of The Bree Street Picnic Blanket.

Over a period of two months, public volunteers have helped The MAAK x Picnic sew community-scale picnic blankets, which were rolled out for a day of food, music, and playful public interventions. Anyone could join and volunteers assisted us to make coleslaw that would become the filling for our 20-metre sandwich. The coleslaw ingredients were all combined in a huge tarp by volunteers shaking and raking the salad! View the making of the slaw here.

The Bree Street Picnic Blanket is part of an ongoing research and public art project that explores collective-making as a tool to grow community and activate public space. Sewn together with volunteers, bespoke blankets are used as soft public infrastructure to prompt questions about how to make cities more human-centered, welcoming, comfortable and fun.

This project was part of Young Urbanists’ car-free street experiment. 🦓🛣️

Read more about the project here on The Maak's website.

Project Directors

🪡 ART DIRECTION, PROJECT FACILITATION by The Maak and Picnic (Faith Shields)

The Kitchen

🍞 SANDWICH PARTY by us.

The Stage

🎷 LIVE JAZZ + DJs by The Jazz Cult. Sound by A11 Agency.

The Living Room

🏗️ PROTOSCAPE by Lebo Kekana x NISH Design – A modular installation redefining how we engage with space and art.

The Formal Lounge + Scullery

🎨 DECOR + STYLING by The Lookbook

FOOD DESIGN
INSTALLATION

MILAN DESIGN WEEK

Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr

Art Direction by @rads.group

Culinary Design by @studio_h_

Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

MILAN DESIGN WEEK

Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr

Art Direction by @rads.group

Culinary Design by @studio_h_

Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

CONCEPT
VIDEO PRODUCTION
CREATIVE DIRECTION

WOOLWORTHS NEWNESS VIDEO CAMPAIGN

THE CLIENT

Woolworth

THE BRIEF

Create short videos for social media that showcase new food products.

THE RESULT

A series of engaging stop-motion videos highlighting each new food product – from amadombolo and aubergine melanzane to confit duck curry and Chuckles coconut biscuits. Each video transitioned the product from its packaged form to a serving suggestion, demonstrating ease of use and visual appeal.

WOOLWORTHS NEWNESS VIDEO CAMPAIGN

THE CLIENT

Woolworth

THE BRIEF

Create short videos for social media that showcase new food products.

THE RESULT

A series of engaging stop-motion videos highlighting each new food product – from amadombolo and aubergine melanzane to confit duck curry and Chuckles coconut biscuits. Each video transitioned the product from its packaged form to a serving suggestion, demonstrating ease of use and visual appeal.

FOOD XX
CONCEPT
PUBLICITY

JAR EXXCHANGE

THE CLIENT

Decorex / FOOD XX / Studio H

THE BRIEF

Design a stand for Studio H at Decorex

THE RESULT

In a bid to celebrate women in food, we created an interactive jar swop initiative with donations that went to Ladles of Love, a feeding scheme in Cape Town. The food jar exchange contained donated preserved foods, personal stories and recipes. We wanted to show that a small gesture can make a big difference because donating one jar of food can help alleviate hunger in our immediate community.

The FOOD XX Jar Exxchange also paid homage to traditions of food preservation. For centuries, women have preserved food and their cultural heritage through the age-old tradition of canning, jamming and pickling.

The stand became an exchange hub where anyone – not just women – from all over the peninsula could come to swop a jar of their preserves with a card attached sharing the story and recipe of the food in the jar. Each donor received an empty jar, to keep paying the action forward.

We were overwhelmed by donations from brands such as Bergsoom Pure Foods, who donate 1 000 jars to the project.

THE TEAM

Photos: Paris Brummer

Styling: Juwan Beyers

JAR EXXCHANGE

THE CLIENT

Decorex / FOOD XX / Studio H

THE BRIEF

Design a stand for Studio H at Decorex

THE RESULT

In a bid to celebrate women in food, we created an interactive jar swop initiative with donations that went to Ladles of Love, a feeding scheme in Cape Town. The food jar exchange contained donated preserved foods, personal stories and recipes. We wanted to show that a small gesture can make a big difference because donating one jar of food can help alleviate hunger in our immediate community.

The FOOD XX Jar Exxchange also paid homage to traditions of food preservation. For centuries, women have preserved food and their cultural heritage through the age-old tradition of canning, jamming and pickling.

The stand became an exchange hub where anyone – not just women – from all over the peninsula could come to swop a jar of their preserves with a card attached sharing the story and recipe of the food in the jar. Each donor received an empty jar, to keep paying the action forward.

We were overwhelmed by donations from brands such as Bergsoom Pure Foods, who donate 1 000 jars to the project.

THE TEAM

Photos: Paris Brummer

Styling: Juwan Beyers