We threw a giant sandwich party on the last Sunday in March with our friends The Maak, Picnic (Faith Shields) and The Lookbook. The activation was the grand finale of The Bree Street Picnic Blanket.
Over a period of two months, public volunteers have helped The MAAK x Picnic sew community-scale picnic blankets, which were rolled out for a day of food, music, and playful public interventions. Anyone could join and volunteers assisted us to make coleslaw that would become the filling for our 20-metre sandwich. The coleslaw ingredients were all combined in a huge tarp by volunteers shaking and raking the salad! View the making of the slaw here.
The Bree Street Picnic Blanket is part of an ongoing research and public art project that explores collective-making as a tool to grow community and activate public space. Sewn together with volunteers, bespoke blankets are used as soft public infrastructure to prompt questions about how to make cities more human-centered, welcoming, comfortable and fun.
This project was part of Young Urbanists’ car-free street experiment. 🦓🛣️
Read more about the project here on The Maak's website.
Project Directors
🪡 ART DIRECTION, PROJECT FACILITATION by The Maak and Picnic (Faith Shields)
The Kitchen
🍞 SANDWICH PARTY by us.
The Stage
🎷 LIVE JAZZ + DJs by The Jazz Cult. Sound by A11 Agency.
The Living Room
🏗️ PROTOSCAPE by Lebo Kekana x NISH Design – A modular installation redefining how we engage with space and art.
The Formal Lounge + Scullery
🎨 DECOR + STYLING by The Lookbook
That Food Guy Group for Mela and STANLIB
Curate an immersive tasting experience for the final session of the STANLIB Offshore Summit, aiming to provide the audience with an unexpected and surprising interaction.
A tasting experience featuring the exceedingly rare Kalahari Truffles spirits, with a production run of fewer than 2 500 bottles worldwide. The tasting, presented by Angie Smith, included a visual presentation on the story of the elusive Kalahari Truffle, the communities that harvest them, and how these products exemplify the inspiring movement of ingredients with an impact. The spirits – Kalahari Truffles Vodka and Kalahari Truffles and Wild Honey Aperitif – were paired with African-sourced chocolate and salted ganache truffles, Kalahari Truffle cured venison biltong, and organic spiced nuts.
Concept and production: Studio H
Presenter: Angie Smith
Staffing: Lemeese Baartman, Hero Events
Photos: Dale Herbst
Kove Collection
Shoot content to launch the new restaurant's menu offering on their website and social media platforms.
Menu items shot against moody restaurant interior backdrop.
Styling: Juwan Beyers, Studio H
Photos: Daniela Zondagh
Caesarstone
Design and produce the awards ceremony for the annual Caesarstone Student Designer Competition. This year, students were invited to create a conceptual and functional design to AMPLIFY an Olympic urban sports centre located in Nantes Park, Athlone.
Battery Park, a vibrant urban park in the heart of Cape Town, served as the venue for the awards ceremony. The theme was brought to life through an immersive experience featuring amplified food and entertainment (including a 10-metre-long irostile, 1-metre-long sosaties and 100L of breyani), interactive elements, and an oversized newspaper showcasing the finalists' entries.
Concept, experience design, menu design, culinary curation: Studio H
Food collaborators: Seven Colours Eatery, Yoraya Nydoo
DJs: Ready D, Kixi
Graphic design: Spook Design Co.
Studio H was commissioned by Defined PR to present a fragrance masterclass and installation for the launch of Comfort’s new fragrance collection in Johannesburg. Hannerie presented an interactive sensory workshop exploring the intricate connection between scent and memory, demonstrating through engaging sound, smell and taste exercises how the olfactory system works directly with the brain’s emotional and memory centres. Unlike other senses, the olfactory system processes directly to the brain areas associated with emotion and memory. This explains why smells can trigger vivid and emotional memories, and also significantly impact our perception of flavour.
Guests were also encouraged to interact with a variety of fragrance samples and share personal stories or memories linked to specific smells. This hands-on experience emphasised the remarkable power of scent to create emotional connections and enhance sensory experiences, fostering a deeper understanding of the role fragrance plays in shaping brand identity.
Ten X Collective for Amazon Prime
To celebrate the premiere of Amazon Prime’s Last One Laughing in South Africa, we were asked to design and execute a menu for a South African street food village.
Embracing the opportunity to be boldly innovative with an added element of heritage and humour, we created a menu that came alive with the vibrant and energetic spirit of Amazon’s iconic blue. Canapés were elevated, flavourful treats with a nostalgic twist, packaged as tuckshop snacks – think spiced biltong zoo biscuits and Nik Naks flavoured skhokho crisps. Guests got to co-create their own kotas with a selection of toppings, and choose thick or thin, long or short at the self-service “boerie bar”. The evening ended on a sweet note with “guess the flavour”" soft serve, candy floss a 10-meter-long skopas treat. Everything in bright blue!
Concept, menu design, culinary curation: Studio H
Head chef: Jenny Ward
Food collaborators: Fifi Kusotera, Strone Henry, Charming Chef
Graphic design: Spook Design Co.
FOH Manager: Angelique Smith
Service: Blackjack Events
Event production: Until Until Events
Only One Ingredient (OOI) – a conceptual food offering, focused on one ingredient or theme, that is designed by our team and executed by our chefs. For CherryTime we created a cherry-inspired feast, hosted at to celebrate the harvest.
On the menu:
On arrival:
Main course:
Dessert:
Sonic installation: Studio H
Vases: Brigit Lilley
Chef: Bianca Strydom
Waiters: Hero Staffing
Photos: Daniela Zondagh
In December 2023, we at Studio H were thrilled to unveil our 2024/5 Future Food Report during a series of presentations at our Tiny Empire office. As aspiring leaders in culinary innovation, these sessions provided a detailed exploration of upcoming gastronomic trends. Our approach involved comprehensive research, data analysis, and expert insights, all of which were shared with enthusiasm and great OPTIMISM - one of the very prominent themes. The presentations were not only informative but interactive, featuring a flavour museum, a pop-up shop, in-session tastings and a hot sauce workshop. This event underscored our commitment to staying ahead of culinary trends and showcased the dedication we bring to the intricate world of food design.
The team
Concept, experience design, menu design, culinary curation: Studio H
Food collaborators: Ever Peckish, The Fermentary by Sepial, Sweet Lionheart, Two in a Bush, Vinehugger, Lebanese Bakery
Graphic design: Spook Design Co.
Venue: Tiny Empire
Woolworths
Design an activation that brings Woolworths' immersive digital Farming For The Future campaign to life at Decorex Cape Town.
We designed an 4-day activation aimed to showcase the visionary Farming for the Future campaign. The initiative and its overarching commitment “For Our Collective Tomorrow” intends to herald a new era in farming practices. Through an interactive installation, Decorex visitors were encouraged to make a pledge to reduce their impact on the environment in exchange for an apple.
Visitors were reminded of ways in which they can reduce our impact:
THE TEAM
Concept, design and activation: Studio H
Photos and video: Warren Talmarkes
Vinyls and lifesavers: Longlife Lettering
Thank you: Decorex and Bielle Bellingham
Stand build: Happinest
Decorex Africa
Host an inspiring media launch for Decorex Africa 2022 with snacks that resonate with designers.
We collaborated with some of our favourite food partners to create an interactive food experience that showcased both form and function. One of our highlights was the customs-shaped banana butters in collaboration with Cream of the Crop Micro Dairy.
Concept: Studio H
Mould design and production: Studio H
Butter and shaping: Cream of the Crop
Photos: Ashleigh Frans
Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.
From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.
The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words
Produced by @novitapr
Art Direction by @rads.group
Culinary Design by @studio_h_
Studio H would like to thank:
Sanri Pienaar for the culinary art direction and styling
Mia Everson for making our cornbread tray vision come to life
Faith Sotondoshe for the isinkwa sombila
Strone Henry for the corn bread, syrups and salts
Claire Dinhut for the best candied jalapeño recipe
African Marmalade for the blue maize seeds
Inge Prins for the photos
For Chef Mmabatho Molefe, breyani means family. Inspired by church gatherings and shared pots from her childhood, this comforting dish featured at our FAMILY MEAL pop-up restaurant as a tribute to togetherness, memory and home.
For the spice mix:
For the breyani:
In a world where teaching healthy eating habits and responsible food choices to children has become more crucial than ever, we are thrilled to announce the launch of our Kids Food Studio digital recipe and activity book. This innovative and engaging document is designed to empower children aged 5 to 12, with essential skills and knowledge (from kitchen basics to the food rainbow), allowing them to foster a positive bond with food from an early age.
Kids Food Studio is more than just a resource; it's a dynamic experience that takes young learners on a food adventure.
Buy the little KIDS FOOD STUDIO recipe and activity book.
Recipes: Rowan Hackley, Kabelo Tala, Juwan Beyers
Graphic design: Casper Schutte
Caesarstone
Design and produce the awards ceremony for the annual Caesarstone Student Designer Competition. This year, students were invited to design a Museum of South African Languages located at the Maropeng in the Cradle of Humankind, becoming a vibrant celebration of linguistic diversity and showcasing the richness, history, and evolution of the numerous languages spoken in South Africa.
The theme came alive through an immersive experience that honoured South Africa’s rich linguistic diversity, expressed creatively through food. Each station celebrated one of South Africa’s 12 official languages, offering a dish that reflected its cultural heritage – from bobotie jaffels to amagwinya and fire-roasted corn to crispy fish fingers. Paying tribute to the Cradle of Humankind – the birthplace of fire – many of the dishes were prepared using traditional fire-cooking methods. The experience concluded on a playful, nostalgic note with a giant jelly and custard installation. Each station featured an interactive sound button in its corresponding language.
Concept, experience design, menu design, culinary curation: Studio H
Food collaborator: Bianca Strydom
Photo moment: Klara van Wyngaarden
Performance: SPIRIT IN MOTION
Graphic design: Spook Design Co.
Thank you to Sello, Norman and the team at Maropeng
By far one of our favourite toys, we use our 3D food printer to create future food menus for clients for a range of activations from intimate dinners to large-scale expos and banquets. Our 3D food printer, the only of its kind in Africa, is a great way to amplify a future-forward strategy.
In the near future, 3D food printing could allow consumers to print food with customised nutritional content, tailored specifically to their individual dietary needs. So, instead of eating something mass-produced, a person could soon consume something designed for their particular needs and tastes, on demand.
Imagine the next ‘ready-to-eat’ meals as cartridges of food printed into shapes determined by downloadable designs.
Crowd-sourced food design: Hannerie was a speaker at the 2022 Design Summit at 100 Percent Design Africa. As part of her presentation the audience took part in a crowd-sourced food design experiment. The Happy Cake Project in collaboration with Sweet LionHeart, aimed to design the world’s happiest cake. At the Summit we presented a Beta version of the cake for everyone to taste: Kefir and cacao nib chocolate cake with honey and mucuna Swiss meringue buttercream. We asked the audience to design version 2.0 of the cake with us by voting for various options through a cloud-based platform. The audience voted that the next cake would be:
Cake flavours: Dark chocolate (1st choice) and Sourdough honey (2nd option)
Filing and icing: Bee pollen buttercream (1st choice) & Lavender buttercream (2nd option)
Colour: Yellow
Eaten with: Your hands
Listen while eating: Happy by Pharrell Willliams
Shelflife
Design cement-inspired treats and drinks for the release of the Jordan 4 “Cement” sneaker at the Cape Town and Johannesburg Shelflife stores. These needed to be easy-to-eat, packaged items that are visually aligned with the sneaker’s iconic grey-and-white colour way. The food experience needed to mirror the in-store design and create a shareable moment that would resonate with sneaker culture and elevate the overall launch.
"Cement" lemonade and monochrome snacks included chocolate “cement" fudge, donuts and cupcakes.
Concept and menu design: Studio H
Chef: Strone Henry
V&A Waterfront
Studio H designed a residency programme and pop-up space at Makers Landing, introducing the next generation of chefs with a popup restaurant concept which invites rising stars to take up residency in a bigger restaurant space, giving them an opportunity to get a taste of running a full-scale restaurant.
Restaurant design: CLOUT
Interior architect: Walter Train, Tracy-Lee Lynch
Photos: Paris Brummer
Caesarstone
Design a dinner and awards ceremony for the annual Caesarstone Student Designer Competition that ties into the theme ‘From the Ashes We Rise’, a re-imagining and rebuilding of the home of the South African democracy, the National Assembly, that was destroyed in a fire.
We conceptualised an interactive dinner experience and awards ceremony that truly encapsulated the theme. This inspired live charcoal illustration, a fynbos-infused and fire-cooked meal and an interactive flower installation.
Concept, experience design, menu design, culinary curation: Studio H
Flower installation: Mr Munro
Interactive food installation collaborators: Wild Yeast, The Bread Bar , Charm’s Kitchen, Pienaar and Son, Ukhamba Beerworx
Pre-dessert performance collaborator: Mondvol Soet
Main course and dessert: Eike by Bertus Basson
Live illustration: Spook Design Co, Little Latsky
Photography: Daniela Zondagh
Nando's
Create an activation for Nando's Vusa at an Anglo event during Mininig Indaba.
For the Nando’s pop-up at an Anglo event during Mining Indaba 2024, we partnered with Faieez Alexander, the visionary and founder of Fuzzys Koesisters, hailed as the home of Cape Town’s best koesister by KFM. These traditional Cape Malay treats are more than pastries, they symbolise a story of resilience and a rich heritage. We served up Nando's Vusa-infused PERi-koesister ice cream sandwiches in The Residency at Makers Landing. This pop-up restaurant space was designed in collaboration with Clout/SA, a Nandos-led design programme that facilitates collaboration between designers and the hospitality sector.
Anglo event production: True North Event Design
Fabric pattern design: Thandazani Nofingxana
Packaging pattern design: Bonolo Chepape