Shelflife
Design cement-inspired treats and drinks for the release of the Jordan 4 “Cement” sneaker at the Cape Town and Johannesburg Shelflife stores. These needed to be easy-to-eat, packaged items that are visually aligned with the sneaker’s iconic grey-and-white colour way. The food experience needed to mirror the in-store design and create a shareable moment that would resonate with sneaker culture and elevate the overall launch.
"Cement" lemonade and monochrome snacks included chocolate “cement" fudge, donuts and cupcakes.
Concept and menu design: Studio H
Chef: Strone Henry
Shelflife
Design cement-inspired treats and drinks for the release of the Jordan 4 “Cement” sneaker at the Cape Town and Johannesburg Shelflife stores. These needed to be easy-to-eat, packaged items that are visually aligned with the sneaker’s iconic grey-and-white colour way. The food experience needed to mirror the in-store design and create a shareable moment that would resonate with sneaker culture and elevate the overall launch.
"Cement" lemonade and monochrome snacks included chocolate “cement" fudge, donuts and cupcakes.
Shelflife
Design cement-inspired treats and drinks for the release of the Jordan 4 “Cement” sneaker at the Cape Town and Johannesburg Shelflife stores. These needed to be easy-to-eat, packaged items that are visually aligned with the sneaker’s iconic grey-and-white colour way. The food experience needed to mirror the in-store design and create a shareable moment that would resonate with sneaker culture and elevate the overall launch.
"Cement" lemonade and monochrome snacks included chocolate “cement" fudge, donuts and cupcakes.
