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THE BRIEF
We teamed up with 2 Stories to create an internal communications experience for Standard Bank.
THE BRIEF
Turnconversations about global creativity, internal comms and the future of AI at work into something sensory.
THE RESULT
The overarching theme was connection. We translated this into a physical language using string as a core decorative element – threaded through every touchpoint of the day, linking spaces, moments and interactions. A simple material, used deliberately, became a quiet but constant reminder of how ideas, people and systems intertwine.
When you turn ideas into experiences, you create space for connection, curiosity and collaboration in a way content alone can’t.
For the lunch, we designed an interactive menu:
SALAD: A Study in Connection
Breaded whole chicken
Whole lettuce heads
Vine tomatoes
Parmesan wedges
Connected cucumbers
Pain d'épi
Caesar dressing
Participants had to disconnect the connected elements to create their lunch — a deconstructed salad inspired by the elements of a chicken Caesar.
Alongside the menu, Juwan Beyers and Studio H hosted a collaborative cookie-making workshop, while Hannerie led an interactive food-play exercise, that included sonic seasoning tastings and some of South Africa’s favourite treats reimagined as jello shots (think jello rusks, cream soda float and Hertzoggies).

Tuna Mayo Mix
Crunchy Slaw
Dressing
1. Prepare the tuna mayo mix:
2. Make the slaw:
3. Prepare the dressing:
4. Assemble:
Enjoy a fresh, tangy, and creamy sandwich with the perfect balance of crunch!


Serves: 4
Serves: 4
Serves: 4 - 6


FOOD XX, founded by Studio H in 2018, is a movement dedicated to empowering and celebrating women in the food and drinks industry.What is FOOD XX WEEK?Because one day just isn't enough, we've expanded FOOD XX into a four-day programme of epic events and collaborations. FOOD XX WEEK offers an interactive opportunity to celebrate women-owned food & drinks businesses. It will also mark the launch of the FOOD XX City Guides - Studio H’s ever-growing directory of businesses and programmes that highlight women entrepreneurs.
The week culminates with the FOOD XX Market on 29 & 30 July at the Oranjezicht City Farm Market. This iconic (and woman-owned) weekend destination is putting their best femme forward by showcasing their incredible women entrepreneur network. Food enthusiasts can expect a feast for the senses, wine tastings, special menu collaborations, cooking demos, book signings and more. Check out the lineup below and on @fxxd_xx, and visit the socials of the various businesses listed for more info.
This calendar has been specially curated for FOOD XX WEEK and involve layers of collaboration between many businesses:
26 JULY: Preparty at Leo's Wine Bar x Mondvol Soet x Austen Gorden
27 JULY: Intimate book signing with Khanyisa Malabi at JAN Innovation Studio
27 JULY: Getting Bubbly! Genevieve MCC & Ever Peckish collaboration
27 JULY: Sepials Kitchen Workshop - Gochujang and (her famous) Korean Fried Chicken
28 JULY: Popup dinner with Chef Jenny Ward at Hope Distillery cocktail bar, StrangeLove
29 JULY: Utano Kitchen's Vegginista plant-focused cooking class at Makers Landing
29 JULY: Odd Plate Fundraising Lunch with NOSH at Oakfield Farm
29 JULY: Conversations and revival through food with Folio and Food I Love You
30 JULY: Beijing Opera takeover at Acid Wine Bar for Last Sunday Art Brunch celebration
30 JULY: Cocktails vs Food - A heritage-inspired feast at One Park
30 JULY: Book signing with Loubie Rusch at OZCF
30 JULY: Cake creative - build your own cake with The Velvet Cake Co
29 & 30 JULY: FOOD XX at OZCF Market - a spectacular culmination


Developed in collaboration with Dutoit, available from our Birthday Shop.

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Ten X Collective for Amazon Prime
To celebrate the premiere of Amazon Prime’s Last One Laughing in South Africa, we were asked to design and execute a menu for a South African street food village.
Embracing the opportunity to be boldly innovative with an added element of heritage and humour, we created a menu that came alive with the vibrant and energetic spirit of Amazon’s iconic blue. Canapés were elevated, flavourful treats with a nostalgic twist, packaged as tuckshop snacks – think spiced biltong zoo biscuits and Nik Naks flavoured skhokho crisps. Guests got to co-create their own kotas with a selection of toppings, and choose thick or thin, long or short at the self-service “boerie bar”. The evening ended on a sweet note with “guess the flavour”" soft serve, candy floss a 10-meter-long skopas treat. Everything in bright blue!
Concept, menu design, culinary curation: Studio H
Head chef: Jenny Ward
Food collaborators: Fifi Kusotera, Strone Henry, Charming Chef
Graphic design: Spook Design Co.
FOH Manager: Angelique Smith
Service: Blackjack Events
Event production: Until Until Events


100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.
Concept: Studio H
Copy and research: Dr Anna Trapido
Copy editing, publishing: Hannerie Visser, JC Landman
Styling: Juwan Beyers
Photography: Ashleigh Frans, Daniela Zondagh
Graphic Design: Hoick
Woolworth
Create short videos for social media that showcase new food products.
A series of engaging stop-motion videos highlighting each new food product – from amadombolo and aubergine melanzane to confit duck curry and Chuckles coconut biscuits. Each video transitioned the product from its packaged form to a serving suggestion, demonstrating ease of use and visual appeal.


M-Net
Conceptualise a dinner for the MasterChef South Africa sponsons and guests for Earth Hour 2021.
Amidst accelerating climate change and staggering biodiversity loss, Earth Hour continues to inspire millions of people to take action for our planet and nature. Every year, at 20:30 on the last Saturday of March, supporters in over 190 countries and territories unite, taking action on and raising awareness of the issues facing our one home.
With MasterChef South Africa’s commitment to sustainability and the environment, it was only apt to host the official sponsor’s dinner on Earth Hour 2022. This dinner was attended by 80 of the main sponsors, associated sponsors, contestants and judges, DStv Rewards Winners, production agency and members of the media. The dinner was prepared by Chefs Mmabatho Molefe and Bertus Basson, and the canapés were served on ‘Shellegance’ by local artist Lucie De Moyencourt.
Venue: Makers Landing
Sponsors: M-Net, DStv Rewards, Pick ‘n Pay, V&A Waterfront, Makers Landing
Associated sponsors: @home, Hisense
Chefs: Eike by Bertus Basson, Mmabatho Molefe, Emazulwini
Canapé plates: Lucie de Moyencourt
Makes 10 cookies.
Recipe by Terri Salminen, Food Design Playground


Crowd-sourced food design: Hannerie was a speaker at the 2022 Design Summit at 100 Percent Design Africa. As part of her presentation the audience took part in a crowd-sourced food design experiment. The Happy Cake Project in collaboration with Sweet LionHeart, aimed to design the world’s happiest cake. At the Summit we presented a Beta version of the cake for everyone to taste: Kefir and cacao nib chocolate cake with honey and mucuna Swiss meringue buttercream. We asked the audience to design version 2.0 of the cake with us by voting for various options through a cloud-based platform. The audience voted that the next cake would be:
Cake flavours: Dark chocolate (1st choice) and Sourdough honey (2nd option)
Filing and icing: Bee pollen buttercream (1st choice) & Lavender buttercream (2nd option)
Colour: Yellow
Eaten with: Your hands
Listen while eating: Happy by Pharrell Willliams


Sensory FX
Create a mechanism for us to showcase the way in which we develop flavours.
We designed an olfactory experience for Sensory FX to showcase their flavour creation journey in a memorable way. The experience included various olfactory touchpoints and immersive moments. We based our design on research by neuroscientists, proving that stronger memories are formed the more a person participates in a particular activity and the more senses are engaged.
Studio H


KRAAKTAFEL
The KRAAKTAFEL is a dining experience created and curated by Kraak, embracing vulnerability in nature. For this special New Year's Eve edition, we were tasked with designing a shared feast that celebrated fire, bold flavours, and the joy of communal dining.
In collaboration with chef Mmabatho Molefe, we designed a menu that embraced generous, fire-cooked flavours and interactive, shareable moments. The evening began with a striking 20-meter mille-feuille braaibroodjie installation on arrival. The bread course featured rosemary tear-and-share bread served with butter blocks and a hummus rich with sundried-tomato and olives. Starters included a vibrant green goddess salad and delicate yellowtail ceviche, cured in coconut tiger’s milk with apple, red onion, fresh coriander, and curry oil. The main feast was cooked over an open fire – spatchcock chicken with salsa verde, whole Tomahawk steak with peppercorn sauce, clay-baked root vegetables, a leek and ricotta galette, and lemon couscous salad brightened with pomegranate, mint, and peach. Dessert brought a duo of indulgence: fire-cooked pineapple with coconut crumb and butterscotch, alongside a shareable dark rum and muscovado brûlée. As the clock struck midnight, the feast ended with Kosgangsta burgers and chips, a fitting way to welcome the new year with comfort and celebration.
Menu concept, design, culinary curation: Studio H, Mmabatho Molefe
Food collaborator: Mmabatho Molefe
Culinary team: Mmabatho Molefe, Bianca Strydom, Faith Sotondoshe, Wes Watlington, Zandi Bhayi, Strone Henry, Ashleigh Frans, Luyanda Sogiba
Photography and videography: Daniela Zondagh

For Youth Day, Studio H teamed up with Strone Henry to support Weskusmandjie’s Youth Day initiative, with the support of Woolworths. Under the leadership of Hilda Adams, Weskusmandjie, a dedicated group of local fisherwomen from Steenbergs Cove, hosted a meaningful and creative event for 40 children (ages 6–12) under the theme Ocean Protection on Youth Day. These burgers, made with Woolworths sustainably caught tuna, were served at the Weskusmandjie Youth Day event. Woolworths tuna is caught by hook and line one at a time, while supporting communities, protecting our oceans and future stocks of tuna.
Serves 4
For the fish cakes
Dredging station
To make the burgers
1. Prepare the mixture:
2. Shape the fish cakes:
3. Dredge the fish cakes:
4. Fry the fish cakes:
Assemble the burgers, using your buns and toppings of choice.

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THE CLIENT
CherryTime
THE BRIEF
To create a lunch set within a working cherry orchard on the farm, an experience rooted in place, season, and simplicity.
THE RESULT
Set deep in the cherry orchards of Ceres, the table was designed as an extension of the landscape – unfussy, generous, and anchored in fire cooking. In collaboration with Juwan Beyers Food Design and Chef Strone Henry, we developed a menu that celebrated the cherry, woven through each course.
The result was a farm-style lunch that balanced sweetness, acidity, and smoke, celebrating the cherry in its many forms, from fresh and bright to slow-cooked and richly reduced.
THE MENU
Bread:
Potbrood cooked on fire
With burnt butter, cherry chutney and seasonal pickles
Starter:
Cape bream carpaccio with cherry rounds, roasted sesame, cherry dressing, fresh herbs
Mains:
Cumin, rose and cherry syrup basted chicken thigh kebabs with a dukkah crust
Zucchini fritters
Grilled whole veg on the fire with yoghurt dip
Cucumber, fennel, cherry and feta salad (find the recipe under recipes)
Fire cooked potatoes
Garlic lemon aioli
Photos: Soulty Films

Atmosphere for BBC Lifestyle
When Atmosphere Communications sent a brief with all our favourite things: 🎂 + 📺 + Siba = Bake Off!
Ready Steady Bake!
Casper Schutte, Spook Design Co. helped us turn Siba Mtongana and Paul Hartmann into iced cookies
Sweet Lionheart baked the cookies and curated the baking kits
Naeema Page, The Cookie Chef designed and iced the cookies of dreams (she also has the steadiest hands in the business)
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We are overjoyed to reveal the winners of this year’s Food XX Women in Food Awards! As the founders, we are incredibly proud, deeply moved, and endlessly inspired by these extraordinary women. Their achievements in reshaping the food industry, driving forward innovation, and promoting inclusivity are nothing short of remarkable. The winners embody the spirit and dedication that Food XX seeks to honour, and we couldn’t be prouder to celebrate them. Dive into our full press release for all the details below. Let’s celebrate these trailblazers who are setting new standards and leading the way in the world of food.
PRESS RELEASE
FOOD XX Awards 2024
Recognising 19 Women Transforming South Africa’s Food Scene
A group of 19 women from across South Africa have been honoured for their outstanding contributions to the food and hospitality industry.
The winners of the 2024 FOOD XX Awards have been revealed, with 19 pioneers honoured at a special ceremony held at Soetmelksvlei, Babylonstoren, on Wednesday, 28 August. Launched by Studio H in 2019, the biennial awards celebrate the remarkable contributions of women across the food and hospitality industry, recognising excellence in everything from farming and food styling to education, culinary heritage, and beyond.
“We were once again overwhelmed by the incredible volume of nominations," says Hannerie Visser, director and founder of Studio H. "This only strengthens our conviction that women truly are the backbone of the food and hospitality industry. Now, more than ever, it’s crucial that we take the time to celebrate and honour their remarkable contributions.”
The winners were those who received the most votes from a pool of over 500 candidates. Nominations were open to the public during the months of July and August, with the judging performed by an independent panel comprising winners from the year prior – as is customary at the FOOD XX Awards. This year’s panel consisted, amongst others, of Dr Anna Trapido, Zandile Finxa, Khanya Mzongwana and Errieda du Toit.
“We are thrilled to shine a light on the extraordinary women shaping the future of our industry,” says Visser. “The FOOD XX Awards are more than just a celebration of their achievements; they are a platform for amplifying their voices and fostering a community where women can inspire, uplift, and support one another across every aspect of food and hospitality.”
The 2024 FOOD XX Awards winners, by category, are as follows:
Baker: Megan Wessels, owner of With HÄRT Bakery
Behind the scenes: Chiara Turilli, co-founder of Lello’s Deli
Drinks: Danielle Schoeman, the founder and distiller at Doña Distillery
Food Educator: Debbie Ayub, co-owner & principal of Sense of Taste Chef School
Food Entrepreneur: Daniela Gutstadt, owner and executive chef of Culinary Table Restaurant and Deli in Lanseria
Farming: Iming Lin, owner of Meuse Farm
Food Heritage: Mashau Mabunda, founder of Xigugu Royalty
Food Photographer: Ashleigh Frans, owner of Wide Wing Photography
Food stylist presented by Spekko: Simone Nel
Food writer presented by Spekko: Khanya Mzongwana, Deputy Food Editor, Woolworths Taste
Front of House presented by Krone: Katlego Mathobela, head sommelier at Proud Mary
Future Food: Roushanna Gray, founder and owner of Veld and Sea
Giving Back: Nolizwe Sotondoshe, founder of Nande’s Kitchen
In The Kitchen: Jes Doveton, owner of Acid Wine Bar
Sustainability: Latiefah Behardien, the Chief Technical and Sustainability Officer at Woolworths Foods
Legacy Award: Abigail Donnelly, the Creative Food Editor at Woolworths Taste, Eat Out Chief Judge and Food Creative for Woolworths Foods Marketing
Trailblazer: Zyda Rylands, the outgoing CEO of Woolworths Foods
Chef of the Year presented by ClemenGold: Jessica van Dyk, Chef Patron at Post & Pepper
Food Icon: Xoliswa Ndoyiya, former personal chef to Nelson Mandela and custodian of Xhosa culinary culture
“Our winners are paving the way for a future where food connects us all in deeper, more meaningful ways,” says Visser. “Their creativity and determination are driving change that extends beyond the plate – redefining our relationships, our communities, and our shared experiences.”
Orchard on 25 for Don Julio South Africa
In celebration of World Tequila Month, we were tasked with crafting special media drops for Don Julio.
Delivery of time-sensitive Man in the Hat ice sculptures with a hidden message inside and beautifully crafted tequila box & goodies.
Studio H


Dutoit
Collaborate with a group of artisans to create apple pie-inspired goods in celebration of Apple Pie Day and Mother's Day. These creations should be shareable on social media and included in hampers for a few lucky winners.
A limited edition, edible apple pie perfume, inspired by the memories of our moms' apple pies, whipped up with love and nostalgia. We teamed up with Lorraine Loots, Miss Lucky Pony and Sweet LionHeart to bring you a range of apple pie creations, including a teeny-tiny apple pie masterpiece, a handcrafted ceramic fruit bowl, a yummy apple pie traylette and, of course, an edible apple pie fragrance straight out of our kitchen.
Concept and production: Studio H
Photos: Nikki Symons


THE CLIENT
Woolworths Farming for the Future
THE BRIEF
Design an interactive spatial experience for Decorex Johannesburg that gives physical and emotional form to the Woolworths Farming for the Future sustainability platform.
THE CONCEPT
A sensory-led installation designed to prompt pause, participation, and behavioural shift. Rooted in regenerative thinking, the experience invited visitors to exchange a ClemenGold for a written pledge, transforming a transactional gesture into an act of commitment. Citrus-scented air and a wall of hand-signed promises created a living archive of collective intention.
THE INTERVENTION
Positioned at the entrance to the 100% Design hall at Decorex Johannesburg, the ClemenGold swap station functioned as both activation and artefact. Visitors were invited to peel their fruit into transparent bins, creating a slow-build, ephemeral data touchpoint, a quiet accumulation that rendered impact visible. The fruit became a medium for interaction, reflection, and design-led storytelling.
THE NUMBERS
6,000+ pledges signed over four days.
THE TEAM
Concept, experience design: Studio H
Stand production: Klara van Wyngaarden
Activation team: Eviwe Qubelo, Jana Wasserman, Mduduzi Miya