PUMA MOSTRO LAUNCH

THE CLIENT

Beanstalk for PUMA South Africa

THE BRIEF

Create a bold and immersive food experience for the relaunch of the iconic PUMA Mostro sneaker – a cult classic originally released in 1999 – hosted inside Cape Town’s Castle of Good Hope.

THE RESULT

A visceral menu and interactive food installations brought the surreal Mostro Lab to life – a space imagined as the inner workings of a living monster. The menu included molten synapse s’mores with black sesame shortbread, charcoal crackers dipped into neon pink hummus and golden split pea purée, glow-in-the-dark neurotropic caviar and charcoal bao filled with sticky soy lion’s mane and coffee-chilli beef. At the top of a winding staircase, a glow-in-the-dark jelly installation awaited in a hidden chamber.

THE TEAM

Concept, menu and experience design: Studio H

Chef: Strone Henry

Service staff: Hero Events

Photos: Jonx Pillemer

http://www.studio-h.co.za/our-work/puma-mostro

PUMA MOSTRO LAUNCH

THE CLIENT

Beanstalk for PUMA South Africa

THE BRIEF

Create a bold and immersive food experience for the relaunch of the iconic PUMA Mostro sneaker – a cult classic originally released in 1999 – hosted inside Cape Town’s Castle of Good Hope.

THE RESULT

A visceral menu and interactive food installations brought the surreal Mostro Lab to life – a space imagined as the inner workings of a living monster. The menu included molten synapse s’mores with black sesame shortbread, charcoal crackers dipped into neon pink hummus and golden split pea purée, glow-in-the-dark neurotropic caviar and charcoal bao filled with sticky soy lion’s mane and coffee-chilli beef. At the top of a winding staircase, a glow-in-the-dark jelly installation awaited in a hidden chamber.

PUMA MOSTRO LAUNCH

THE CLIENT

Beanstalk for PUMA South Africa

THE BRIEF

Create a bold and immersive food experience for the relaunch of the iconic PUMA Mostro sneaker – a cult classic originally released in 1999 – hosted inside Cape Town’s Castle of Good Hope.

THE RESULT

A visceral menu and interactive food installations brought the surreal Mostro Lab to life – a space imagined as the inner workings of a living monster. The menu included molten synapse s’mores with black sesame shortbread, charcoal crackers dipped into neon pink hummus and golden split pea purée, glow-in-the-dark neurotropic caviar and charcoal bao filled with sticky soy lion’s mane and coffee-chilli beef. At the top of a winding staircase, a glow-in-the-dark jelly installation awaited in a hidden chamber.

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PUMA MOSTRO LAUNCH

THE CLIENT

Beanstalk for PUMA South Africa

THE BRIEF

Create a bold and immersive food experience for the relaunch of the iconic PUMA Mostro sneaker – a cult classic originally released in 1999 – hosted inside Cape Town’s Castle of Good Hope.

THE RESULT

A visceral menu and interactive food installations brought the surreal Mostro Lab to life – a space imagined as the inner workings of a living monster. The menu included molten synapse s’mores with black sesame shortbread, charcoal crackers dipped into neon pink hummus and golden split pea purée, glow-in-the-dark neurotropic caviar and charcoal bao filled with sticky soy lion’s mane and coffee-chilli beef. At the top of a winding staircase, a glow-in-the-dark jelly installation awaited in a hidden chamber.

THE TEAM

Concept, menu and experience design: Studio H

Chef: Strone Henry

Service staff: Hero Events

Photos: Jonx Pillemer

PUMA MOSTRO LAUNCH