THE CLIENT
OZCF Market
THE BRIEF
To curate and produce the key moments of OZCF Market’s relocation celebration, creating a sequence of public-facing experiences that marked the move with meaning, ritual and joy.
THE RESULT
Studio H designed a layered public programme that transformed a relocation into a shared moment. The day unfolded as a choreographed sequence of experiences, from intimate media engagement to collective celebration.
At 7am, a private media launch opened the programme. This was followed by the Mayor’s ribbon cutting, reimagined as an 8-metre ribbon crafted entirely from green beans.
A public blessing event followed, featuring live poetry, speeches and a wishing tree created to hold the community’s hopes for the market’s next chapter. At the entrance, a cookie canopy formed an interactive threshold, inviting visitors to literally eat their way into the new space.
A celebration of movement, community and fresh beginnings.
Design rooted in ritual. Crafted for public joy.
THE TEAM
Concept and experience design: Studio H
Food design: Juwan Beyers Food Design
Chef: Mmabatho Molefe
MC: Kabous Meiring
Green bean ribbon: Nellie Mangwe
Vegetable hats: Crystal Birch
Vegetable sculptures: Philip Obermeyer
Cookies and cake: The Charming Chef
Cookies: Zee’s Delights & Kombuis tot Huis
Ushers: Hero Events
THE CLIENT
OZCF Market
THE BRIEF
To curate and produce the key moments of OZCF Market’s relocation celebration, creating a sequence of public-facing experiences that marked the move with meaning, ritual and joy.
THE RESULT
Studio H designed a layered public programme that transformed a relocation into a shared moment. The day unfolded as a choreographed sequence of experiences, from intimate media engagement to collective celebration.
At 7am, a private media launch opened the programme. This was followed by the Mayor’s ribbon cutting, reimagined as an 8-metre ribbon crafted entirely from green beans.
A public blessing event followed, featuring live poetry, speeches and a wishing tree created to hold the community’s hopes for the market’s next chapter. At the entrance, a cookie canopy formed an interactive threshold, inviting visitors to literally eat their way into the new space.
A celebration of movement, community and fresh beginnings.
Design rooted in ritual. Crafted for public joy.
THE CLIENT
OZCF Market
THE BRIEF
To curate and produce the key moments of OZCF Market’s relocation celebration, creating a sequence of public-facing experiences that marked the move with meaning, ritual and joy.
THE RESULT
Studio H designed a layered public programme that transformed a relocation into a shared moment. The day unfolded as a choreographed sequence of experiences, from intimate media engagement to collective celebration.
At 7am, a private media launch opened the programme. This was followed by the Mayor’s ribbon cutting, reimagined as an 8-metre ribbon crafted entirely from green beans.
A public blessing event followed, featuring live poetry, speeches and a wishing tree created to hold the community’s hopes for the market’s next chapter. At the entrance, a cookie canopy formed an interactive threshold, inviting visitors to literally eat their way into the new space.
A celebration of movement, community and fresh beginnings.
Design rooted in ritual. Crafted for public joy.
