THE BRIEF
Design a brunch-for-besties on the day after Women’s Day to celebrate the launch of the Shelflife x Selfi capsule collection. The 15-piece range blends Shelflife’s streetwear DNA with SELFI’s conscious craftsmanship – inspired by the quiet power of your ride-or-die. In soft tones of sky blue, chocolate brown and cream, each piece invites you to see yourself through chosen family: with love, honesty, and unapologetic self-expression.
THE CONCEPT
Together with Amy-Jo Windt of Grey Bird Desserts, we designed an interactive brunch that brought best friends closer. Design touches set the stage for connection: a chequerboard tablecloth, paper fortune tellers and playful tablescape. Each pair of besties received a surprise dessert: mini cakes for two, each one different, revealed through a game of flavour-guessing using the paper fortune tellers. Chouxettes arrived with mini piping bags to fill together.
The centrepiecewas an X-shaped, two-tier cake that mirrored the collaboration itself. When it came time for mains, the cake was pulled apart into four sections with guests drawing the tablecloths to the centre of the tables – a shared act of breaking, making, and feasting.
THE MENU
Starters
· Grapefruit marmalade & mature cheddar scones with whippedsalted butter
· Crudités with roasted garlic & feta whip, walnut & spinachdip, baba ganoush
· Gluten-free crackers, grissini vines
· Marinated olives & feta, roasted candied nuts, devilled eggs
Mains: Savoury Cake
· Tier 1: Olive oil cake with tomato & fior di latte filling, basilcream cheese frosting
· Tier 2: Bay leaf cake with pickled cucumber & carrot filling,ricotta cream cheese frosting with cucumber ribbons
· Smoked salmon trout ribbons
Desserts
· Chouxettes with roasted strawberry custard
· Deluxe chocolate tiramisu
· Surprise dessert for each duo
THE TEAM
Baker: Amy-Jo Windt
Assistant: Lara Hanger
Studio H: Brigitte Lilley, Hannerie Visser, Eviwe Qubelo
Styling: Phillip Obermeyer
Assistant: Jana Wasserman
Staffing: Hero Events
THE BRIEF
Design a brunch-for-besties on the day after Women’s Day to celebrate the launch of the Shelflife x Selfi capsule collection. The 15-piece range blends Shelflife’s streetwear DNA with SELFI’s conscious craftsmanship – inspired by the quiet power of your ride-or-die. In soft tones of sky blue, chocolate brown and cream, each piece invites you to see yourself through chosen family: with love, honesty, and unapologetic self-expression.
THE CONCEPT
Together with Amy-Jo Windt of Grey Bird Desserts, we designed an interactive brunch that brought best friends closer. Design touches set the stage for connection: a chequerboard tablecloth, paper fortune tellers and playful tablescape. Each pair of besties received a surprise dessert: mini cakes for two, each one different, revealed through a game of flavour-guessing using the paper fortune tellers. Chouxettes arrived with mini piping bags to fill together.
The centrepiecewas an X-shaped, two-tier cake that mirrored the collaboration itself. When it came time for mains, the cake was pulled apart into four sections with guests drawing the tablecloths to the centre of the tables – a shared act of breaking, making, and feasting.
THE MENU
Starters
· Grapefruit marmalade & mature cheddar scones with whippedsalted butter
· Crudités with roasted garlic & feta whip, walnut & spinachdip, baba ganoush
· Gluten-free crackers, grissini vines
· Marinated olives & feta, roasted candied nuts, devilled eggs
Mains: Savoury Cake
· Tier 1: Olive oil cake with tomato & fior di latte filling, basilcream cheese frosting
· Tier 2: Bay leaf cake with pickled cucumber & carrot filling,ricotta cream cheese frosting with cucumber ribbons
· Smoked salmon trout ribbons
Desserts
· Chouxettes with roasted strawberry custard
· Deluxe chocolate tiramisu
· Surprise dessert for each duo
THE BRIEF
Design a brunch-for-besties on the day after Women’s Day to celebrate the launch of the Shelflife x Selfi capsule collection. The 15-piece range blends Shelflife’s streetwear DNA with SELFI’s conscious craftsmanship – inspired by the quiet power of your ride-or-die. In soft tones of sky blue, chocolate brown and cream, each piece invites you to see yourself through chosen family: with love, honesty, and unapologetic self-expression.
THE CONCEPT
Together with Amy-Jo Windt of Grey Bird Desserts, we designed an interactive brunch that brought best friends closer. Design touches set the stage for connection: a chequerboard tablecloth, paper fortune tellers and playful tablescape. Each pair of besties received a surprise dessert: mini cakes for two, each one different, revealed through a game of flavour-guessing using the paper fortune tellers. Chouxettes arrived with mini piping bags to fill together.
The centrepiecewas an X-shaped, two-tier cake that mirrored the collaboration itself. When it came time for mains, the cake was pulled apart into four sections with guests drawing the tablecloths to the centre of the tables – a shared act of breaking, making, and feasting.
THE MENU
Starters
· Grapefruit marmalade & mature cheddar scones with whippedsalted butter
· Crudités with roasted garlic & feta whip, walnut & spinachdip, baba ganoush
· Gluten-free crackers, grissini vines
· Marinated olives & feta, roasted candied nuts, devilled eggs
Mains: Savoury Cake
· Tier 1: Olive oil cake with tomato & fior di latte filling, basilcream cheese frosting
· Tier 2: Bay leaf cake with pickled cucumber & carrot filling,ricotta cream cheese frosting with cucumber ribbons
· Smoked salmon trout ribbons
Desserts
· Chouxettes with roasted strawberry custard
· Deluxe chocolate tiramisu
· Surprise dessert for each duo
