Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr‍

Art Direction by @rads.group‍

Culinary Design by @studio_h_

‍Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

THE CLIENT

Laphroaig Taste Trailblazer

THE BRIEF

Create a brand masterclass for a campaign that aims to create affinity with new whisky drinkers.

THE RESULT

A masterclass, immersive sensorial installation and lunch that introduces the brand through tales of peat, salt and fire. Guests interact with a library of sensorial elements that link to the flavour pillars of the whisky, followed by an interactive brand presentation and fire-cooked lunch menu and whisky tasting.

THE TEAM

Concept, design and creative direction: Studio H

Venues: Cradle Boutique Hotel, Emazulwini Restaurant

Photos: Brendan Croft, Stacy Hart

THE CLIENT

Laphroaig

THE BRIEF

Design a sensory tasting kit for the iconic single malt Scotch, Laphroaig.

THE RESULT

The sensorial kit links the brand to the peaty hills of Islay through touch, taste, smell, hearing and sight, making for a memorable tasting experience wherever it is presented to the consumer.

THE TEAM

Design and production: Studio H

Photography: Daniela Zondagh

THE CLIENT

Caesarstone

THE BRIEF

Design and produce the awards ceremony for the annual Caesarstone Student Designer Competition. This year, students were invited to create a conceptual and functional design to AMPLIFY an Olympic urban sports centre located in Nantes Park, Athlone.

THE RESULT

Battery Park, a vibrant urban park in the heart of Cape Town, served as the venue for the awards ceremony. The theme was brought to life through an immersive experience featuring amplified food and entertainment (including a 10-metre-long irostile, 1-metre-long sosaties and 100L of breyani), interactive elements, and an oversized newspaper showcasing the finalists' entries.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H

Food collaborators: Seven Colours Eatery, Yoraya Nydoo

DJs: Ready D, Kixi

Graphic design: Spook Design Co.

We’ve asked some of our collaborators, friends and women in food whom we admire, to share their favourite fish and chips spots to visit during the holidays:



🐟 Traci Kwaai, 6th generation fisher child and story keeper: Fish Hoek Fisheries, 43 Main Rd, Fish Hoek (Traci’s other favourites are Lucky Fish in Kalk Bay and Kalky’s.)

🐟 Lucie De Moyencourt, Artist and illustrator: The Salty Sea Dog, 2 Wharf St, Simon’s Town


🐟 Isca Stoltz, Head Chef at Galjoen Restaurant: Kalky’s, Harbour, Kalk Bay


🐟 Star Senamile, Marketing Manager V&A Waterfront: Revelas Fisheries, 205 Long St, Cape Town


🐟 Daniela Zondagh, Food Photographer: Kuyler’s Fish & Chips, Eastern Ext, George and Delicious Fish, 89 Regent Rd, Sea Point, Cape Town


🐟 Saadiyah Hendricks, Food Content Creator: Snoekies, 106 Harbour Rd, Hout Bay


🐟 Roushana Gray, Owner of Veld and Sea: Fish Hoek Fisheries, 43 Main Rd, Fish Hoek


🐟 Paris Brummer, Photographer: Ooskus Fisheries, 4 Watt St, Gordon’s Bay


🐟 Hanli Prinsloo, free diver, speaker, writer and ocean conservationist: Live Bait, Main Rd, Kalk Bay (has good options for non fish eaters) 


🐟 Khanya Mzongwana, Food editor and stylist: Kalky’s, Harbour, Kalk Bay


🐟 Brigitte Lilley, Ceramicist: Fish on the Rocks, 1 Harbour Rd, Hout Bay  


🐟 Sasha Simpson, Chef and curator at Our Harvest Tote: Goldfish Café & Take away, 90 Beach Rd, Strand

🐟 Abigail Donnelly, Woolworths, Eat Out, Taste magazine: Beira Mar Portuguese Restaurant, 151 Main Rd, Kalk Bay

THE CLIENT

Decorex Africa

THE BRIEF

Host an inspiring media launch for Decorex Africa 2022 with snacks that resonate with designers.

THE RESULT

We collaborated with some of our favourite food partners to create an interactive food experience that showcased both form and function. One of our highlights was the customs-shaped banana butters in collaboration with Cream of the Crop Micro Dairy.

THE TEAM

Concept: Studio H

Mould design and production: Studio H

Butter and shaping: Cream of the Crop

Photos: Ashleigh Frans

THE CLIENT

V&A Waterfront

THE BRIEF

Create a brand-led activation for Moses Coffee at Makers Landing.

THE RESULT

Studio H assisted and mentored the curation of the inaugural African Coffee Expo by Moses Coffee. At this one-day expo and celebration of the best in African Coffee, attendees had the opportunity to interact with local coffee experts and equipment suppliers through expo stands and interactive workshops, while enjoying great coffee, food and beverage pairings and live music.

THE TEAM

Festival curation: Moses Lebofa

Festival prodution: JC Landman

Photos: Ashleigh Frans

For the Only One Ingredient lunch presented by Studio H in Venice, as part of Littlegig Homofaber, we served a six course water-themed menu. This lunch was prepared in collaboration with Hotel Il Palazzo Experimental and their Head Chef, Denis Begiqi.

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ARRIVAL DRINKS by Experimental Cocktail Club

Alcohol-free Cocai Cola (Venezianos refer to seagulls as cocai)

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COURSE 1: VENICE TAP WATER

The first course was water sourced by Studio H and the Littlegig team from 126 water fountains that provide safe drinking water for the city of Venice. In an effort to minimise the environmental impact of tourists, the team at Venice Tap Water compiled a map of water fountains to encourage visitors to access clean water from these sources instead of using plastic water bottles.

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COURSE 2: PICKLED WATERBLOMMETJIE

South Africa’s indigenous waterblommetjie grows naturally in ponds and dams during winter and is foraged on a large scale. The waterblommetjies we served were sourced from Babylonstoren  – we pickled and then marinated them.

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COURSE 3: SEA

Fish Martini with sorghum flatbreads and bokkom oil. We took sorghum flour from South Africa and asked the hotel to use that to make their famous flatbreads. Sorghum is an ancient African grain that has been cultivated in Southern Africa for at least 2000 years, is not only drought-tolerant but also extremely versatile as an ingredient. Bokkoms are a salted, sun and wind-dried fish delicacy – the ones we served were made by the women of Weskusmandjie. (Available via Abalobi). We turned the bokkoms into a powder and added it to olive oil. The oil we sourced in Modena from Massimo Bottura’s condiment collection, Villa Manodori.

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COURSE 4: WATER SALAD

A tablescape salad with seasonal water-dense fruit and veg. Guests were encouraged to create their own water salad by foraging from the table scapes in front of them, using hardware tools to cut their fruit and veg and salt spray or salts provided to season their salad. The salad consisted only of fruit and veg with a very high water content, sourced from Rialto Market in Venice. We provided three types of salt. Sea lettuce salt, harvested and made by Weskusmandjie, mushroom salt from Babylonstoren, containing oyster, cloud ear, portobello and shiitake mushrooms and lastly, Baleni salt, a very special salt sourced from the hot mineral spring which was declared a Natural Heritage Site in 1999. The current Baleni Salt Project workers harvest in winter according to ancient ritualised practices and only women can work at the salt spring, all their movements governed by a secret symbolic language.

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COURSE 5: MINDFUL EATING

Spaghetti pastificio felicetti with vongole clams and samphire

This course was all about mindful eating and slowing down to appreciate the food that we eat. We served Chef Denis’ vongole with clams and samphire (a coastal succulent that grows on dunes). The deliberately heavy and awkward cutlery for this course was designed for us by Cape Town artist, Githan Coopoo, with the intention to slow you down and to amplify your mindful eating experience. Experts recommend that you wait one minute between each bite of food – so we encourage you to put down the cutlery in between bites, slow down and enjoy every mouthful of Chef Denis’ dish.

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COURSE 6: CAMEL MILKSHAKES WITH KOFFIEKOEKIES

We ended the lunch with a dish that the guests co-created with us: a camel milk coffee milkshake served with Babylonstoren’s koffiekoekies. The secret ingredient was a choice between something that grew in an abundance of water or in a desert. The winner? Desert, meaning that we flavoured the milkshake with Kalahari Truffle Aperitif, an extremely rare truffle that grows in the expansive deserts of Southern Africa and is only available for harvest 5-weeks a year. (Find the recipe on our website - link in bio.)

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TAKEHOME SNACKS: OSTRICH EGG MARSHMALLOWS

Inspired by Hannerie’s great grand parents who were ostrich farmers, we prepared two flavours of ostrich marshmallows. The marshmallows were designed to enjoy before and after that evening’s Masked Ball. The superfood-rich baobab marshmallow was for added energy, whilst the restorative qualities of the spekboom mallow would make for a welcome snack in the morning.

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THANK YOU:

Littlegig:

Georgia Black

Seth Shezi

Bielle Bellingham

Marina Gemeliaris

Homo Faber:

Hanneli Rupert

Il Palazzo Experimental:

Chef Denis Begiqi

Guillaume Pinaut

Pietro Lorefice

Venice Tap Water

Marco Capovilla

Hoick:

Claire Johnson

Adam Strong

Tiffany Schouw

Chefs:

Louise Wessels

Bianca Strydom

Collaborators:

Weskusmandjie

Babylonstoren

THE CLIENT

Nando’s

THE BRIEF

Conceptualise a strategy that would celebrate the launch of two new Nando's Bag ‘n Bake flavours.

THE RESULT

The new flavours have inspired a selection of #PERiTricks recipes that puts a fresh spin on some of South Africa’s favourite foods and ingredients. And as part of the launch, customers got to discover these recipe tricks at a  popup in Braamfontein. Think super fun recipes made in a tumble dryer, air fryer or even with an iron.

As the lead creative agency on the product launch, Studio H was responsible for creating and managing the concept, developing the recipes and directing and producing the recipe video content for the project. The studio collaborated with some of the finest local talent to make this project come to life.

This project was shortlisted for the Loeries Awards 2023. See here.

THE TEAM

Concept and production: Studio H

Architect: Stretch Architects

Pattern design: Bonolo Chepape, Lulasclan

Video: Yellow Brick Media

Setbuilding: JMC

Culinary support team: Prue Leith Chefs

Location: 99 Juta

Graphic design: Spook Design Co., Sisanda Nxumalo

Interior photography: Marijke Willems

We threw a giant sandwich party on the last Sunday in March with our friends The Maak, Picnic (Faith Shields) and The Lookbook. The activation was the grand finale of The Bree Street Picnic Blanket.

Over a period of two months, public volunteers have helped The MAAK x Picnic sew community-scale picnic blankets, which were rolled out for a day of food, music, and playful public interventions. Anyone could join and volunteers assisted us to make coleslaw that would become the filling for our 20-metre sandwich. The coleslaw ingredients were all combined in a huge tarp by volunteers shaking and raking the salad! View the making of the slaw here.

The Bree Street Picnic Blanket is part of an ongoing research and public art project that explores collective-making as a tool to grow community and activate public space. Sewn together with volunteers, bespoke blankets are used as soft public infrastructure to prompt questions about how to make cities more human-centered, welcoming, comfortable and fun.

This project was part of Young Urbanists’ car-free street experiment. 🦓🛣️

Read more about the project here on The Maak's website.

Project Directors

🪡 ART DIRECTION, PROJECT FACILITATION by The Maak and Picnic (Faith Shields)

The Kitchen

🍞 SANDWICH PARTY by us.

The Stage

🎷 LIVE JAZZ + DJs by The Jazz Cult. Sound by A11 Agency.

The Living Room

🏗️ PROTOSCAPE by Lebo Kekana x NISH Design – A modular installation redefining how we engage with space and art.

The Formal Lounge + Scullery

🎨 DECOR + STYLING by The Lookbook

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As a food design studio, we’re in our element when we get to design experiences with ingredient deep-dives that pay homage to South African food culture – food design with intention and purpose. In May, we did just that, in collaboration with Chef Mmabatho Molefe. We focused on three humble ingredients: pap, meat and rice, for our Family Meal-themed pop-up restaurant.

Here’s how we celebrated pap: One of four sensory room installations was dedicated entirely to it. With the help of the Studio H community, we built an archive of maize meal from as far as Eswatini, KZN and Matatiele. Videos of South Africans from all walks of life making pap played alongside the installation, with the floor covered in maize kernels for an added sensory layer.

Here’s how we celebrated rice: A pot of Mmabatho’s breyani simmered in the centre of an almost empty room, accompanied by ambient kitchen sounds playing in the background. Guests could unpin a packet of breyani spice blend from a tablecloth. The following morning, they received the breyani recipe and the evening’s playlist via email. The veg breyani was served tableside from a huge pot on a trolley. As part of the table setting guests could use a magnifying glass to discover their names on a grain of rice.

Here’s how we celebrated meat: In the bread and tallow room, guests lit their beef tallow candles to mop up the melted fat with mini corn bread mosbolletjies.

Mmabatho served:

ON ARRIVAL

Beef tallow candles with mini corn bread mosbolletjies

Pap waffles with ushatini three ways (chunky, ketchup and jelly) and hung amasi spread.

Wine Pairing: Spier Signature MCC

A BIKE RIDE FROM SOUTHFIELD
“This dish pays homage to Chef Ryan (Cole) and a few things he introduced me to as a young chef.”
Tuna crudo with maize rice, candied beef tongue (seasoned with white pepper), jalapeños, sliced red onions and crack sauce.
Wine Pairing: Spier Seaward Sauvignon Blanc 2024

PAP/VLEIS
“A universally South African dish. Enjoyed in many different ways, yet still speaking to one culture.”
Pap, braised lamb neck, Studio H’s pickled waterblommetjies.
Wine Pairing: Spier Seaward Shiraz 2023

EDEN FAMILY CHURCH
“Whenever I think of the ultimate family time, it’s me and my family at church. Whether it was a fundraiser or a large church gathering, there was always a pot of breyani waiting to be shared.”
Seared duck breast, pea purée, green vegetables, cottage cheese served with vegetable breyani.
Wine Pairing: Spier Seaward Shiraz 2023

RICE & MILK
“When you’re craving uphuthu namasi but you’re out of both. A simple snack I used to enjoy with some leftover rice.”
Vanilla rice pudding, toasted rice and white chocolate cremeux, raw honeymoon, puffed rice paper, and white chocolate shards.
Wine Pairing: Spier Signature MCC 2023

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Download the Family Meal playlist, courtesy of A11 Agency, here.

Thank you:

Wine: Spier Wine Farm
Venue: Lemkus Exchange
Sponsorhsip: Bernice Blundell
Styling: Klara van Wyngaarder
Styling assistant and florals: Phillip Obermeyer
Decor design: Sumien Brink
After party drinks: Kalahari Truffles, Angelique Smith
DJ's by A11: Athi Maq, Aaron W Peters

THE CLIENT

Dutoit

THE BRIEF

Collaborate with a group of artisans to create apple pie-inspired goods in celebration of Apple Pie Day and Mother's Day. These creations should be shareable on social media and included in hampers for a few lucky winners.

THE RESULT

A limited edition, edible apple pie perfume, inspired by the memories of our moms' apple pies, whipped up with love and nostalgia. We teamed up with Lorraine Loots, Miss Lucky Pony and Sweet LionHeart to bring you a range of apple pie creations, including a teeny-tiny apple pie masterpiece, a handcrafted ceramic fruit bowl, a yummy apple pie traylette and, of course, an edible apple pie fragrance straight out of our kitchen.

THE TEAM

Concept and production: Studio H

Photos: Nikki Symons

THE WORK

My work "Visnetten” was on show at in The Hague until the end of January 2022 as part of the show “Food For Thought” curated by Diana Wind. Recipe cards attached to embroidered fishing nets tell the story of a broken food system and the invisible people, often women, in that system. Visitors are encouraged to remove the cards with family recipes to expose the embroidery. Also on exhibition is my grandmother and great grandmother’s recipe book that’s been in our family for more than 100 years. Fishing net bags made by Weskusmandjie were for sale in the museum shop.

THANK YOU

This project could not have been possible without: Hilda Adams and the women whose story inspired this work.

Embroidery by Keiskamma Art Project: Veronica Betani, Nombulelo Paliso, Bonelwa Paliso, Setyenzwa Mangwana, Esethu Makubalo, Nokuzola Mvaphants, Thabisa Gusha, Fikiswa Madlingozi, Sanela Maxengana

Graphic design: Casper Schutte

Special thanks to: Michaela Howse, Tracy Lee Lynch, Hendrik Coetzee

Museum Rijswijk: DianaArnault, Astrid, Anneke and the rest of the most wonderful, helpful and passionate team of people.

At the 2022 Food XX Awards, we honoured a group of 19 women from across South Africa - and beyond - for their outstanding contributions to the food and hospitality industry. For this event, the Studio H team designed a neutral canvas that would represent our equality-themed Awards breakfast ceremony. We collaborated with some of our favourite women in food to produce the all-neutral breakfast spread of Wild Yeast edible sourdough cracker plates, Sweet LionHeart regal cakes (bright pink on the inside) and Studio H’s souttert cakes decorated by the SLH team with cream cheese frosting and gold glitter olives, soetkoekie forks and of course Krone Cap Classique to toast our winners.

THE TEAM

Programme MC: Khanya Mzongwana

Ayurvedic tea and meditation ceremony: Michele Mistry, Indikaap

Imphepho installation and intention setting: Ukutya

Keynote speech: Mmabatho Molefe, Emazulwini

Continental Connections: Anna Trapido

Thank you to our sponsors:

Event sponsor: Spekko Rice

Venue sponsor: Makers Landing

Awards sponsors: Spekko Rice, Krone, Nando's

Trophy plates: The Detailsmith

Publicity team: Ten X Collective

Social media team: Star Shongwe, Zanie Nxa

Production design: JC Landman

Culinary design: Juwan Beyers

Photos: Daniela Zondagh

Floral design: Mr Munro‍

By far one of our favourite toys, we use our 3D food printer to create future food menus for clients for a range of activations from intimate dinners to large-scale expos and banquets. Our 3D food printer, the only of its kind in Africa, is a great way to amplify a future-forward strategy.

In the near future, 3D food printing could allow consumers to print food with customised nutritional content, tailored specifically to their individual dietary needs. So, instead of eating something mass-produced, a person could soon consume something designed for their particular needs and tastes, on demand.

Imagine the next ‘ready-to-eat’ meals as cartridges of food printed into shapes determined by downloadable designs.

THE CLIENT

Etienne Hanekom for Babylonstoren

THE BRIEF

One of our all-time favourite designers, Etienne Hanekom, asked us to contribute to the ‘Wine Aroma’ section of the brand new Wine Museum at Babylonstoren.

THE RESULT

We worked with Etienne and the Babylonstore wine makers to develop a range of perfumes that represent the key flavour notes of each of their wines.

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THE CLIENT

Adidas

THE BRIEF

We were briefed, alongside six other artists, to re-imagine sustainable footwear for the future for the new adidas concept store in the Waterfront.

THE RESULT

As a future food design studio, our approach is deeply rooted in exploring a sustainable future. With our micro mushroom farm, we celebrate mushrooms for their ability to perform the alchemy of transforming agricultural and other organic waste into a nutritious food source. Growing mushrooms is a unique blend of recycling, science and efficacy. This powerful combination makes them one of the most sustainably produced foods in the world.

The interior of the Stan Smith shoe has been converted into a micro mushroom farm and 3-D texture was added to the exterior of the shoe by sculpting fondant and piped royal icing flavoured with dried mushroom powder. The laces are coloured with natural mushroom dye.

THE TEAM

Concept, micro mushroom farm and laces: Studio H

Exterior design: Sweet LionHeart (Nikki Symons)

THE CLIENT

Eskort

THE BRIEF

Create 107 extraordinary cakes for Eskort’s 107^th birthday. As South Africa’s leading antibiotic-free pork producer delivering quality you can trust since 1917, we were briefed to take it a step further – the cakes had to feature pork sausages and bacon, of course!

THE RESULT

Teaming up with Sweet LionHeart, we came up with six designs for sweet and savoury cakes that honoured the products on which Eskort’s early success was built.

“It’s not often a brand gets to celebrate a 107^th birthday,” says Eskort Marketing Director Marcelle Pienaar. “And we wanted to do something epic to mark the occasion but also underpin it with a nod to who we are and where we have come from.”

Eskort was born in the small town of Estcourt in KwaZulu-Natal when nine farmers started the Farmers Cooperative Bacon Factory in 1917. It started making sausages in 1920, and they won a gold medal at that year’s Rand Easter Show.

These days, Eskort has more than 300 world-class pork products, ranging from high-end fresh cuts to convenience meals and staples. But Gold Medal pork sausages remain a favourite with South African consumers, and more than 300 of them decorated our savoury focaccia cakes, which had an onion jam base and cream cheese icing. Bacon decorations were dotted around the vanilla buttercream icing covering the sweet vanilla cakes.

The delicious creations didn’t just stay on display. Thanks to the efforts of SA Harvest, they were distributed to Salt River High School in Cape Town and the 123 Movement, a non-profit company that aims to bridge the gap between the disadvantaged and the privileged by eradicating hunger and purposelessness.

“Birthdays are a big family occasion, and these cakes were an expression of the family values that have sustained Eskort over the years,” says Pienaar. “Many people call us a ‘family corporate’, so celebrating our birthday with delicious cakes seemed very fitting. The cakes were a huge hit, and they proved that with imagination and innovation there’s really no limit to the versatility of pork.

Shoot production, concept and creative direction: Studio H

Culinary production: Studio H

Cake decoration: Sweet LionHeart

Stills shoot: Nikki Symons

Video: Jeff Moffat

THE BRIEF

Design and curate a Dine & Design event

THE RESULT

The inaugural Dine & Design dinner, hosted at Tiny Empire, was the opening of Design Week 2023 and a celebration of 30 years of House & Leisure and Decorex. We wanted all guests to be able to celebrate in one space, but also create a relaxed environment that felt like an intimate dinner party. So guests enjoyed starters and desserts together, and mains was served at various intimate dinner spaces, hosted and created by House & Leisure's team of editors.

Our starter course was an ode to millets. Handmade millet crisps were served in Niknaks packets, symbolising that (due to various complex reasons) maize replaced millet as a staple crop across the continent. The millet crisps were flavoured with maize chip dust made from chips that the guests brought to the dinner.

Main course was served by chef PJ Vadas and the Vadas team from Spier Wine Farm.

The dessert, prepared by the Studio H team, was a banana party - an assortment of banoffee pie, fresh bananas, banana candies, banana perfume and a banana soundtrack.

THE TEAM

Host venue: Tiny Empire

Event hosts: House & Leisure, Decorex

Dinner party hosts: Charl Edwards, Bielle Bellingham, Sumien Brink, Karen Dudley, Tracy-Lee Lynch, Stevie Whiteman

Main course: PJ Vadas

Wine: Spier Wine Farm

Floral design: Mr Munro

Concept, starters, dessert: Studio H

THE BRIEF

Design and create the most spectacular edible sculptures for FOOD XX Week and our Oranjezicht City Farm takeover weekend.

THE RESULT

Breathtaking edible art that exceeded our expectations and wowed the crowds!

Florist: Cameron Munro, Mr Munro Flowers and Tina Cloete, Tina's Floristry

Photos: Christopher James Chandler