CONCEPT
FOOD DESIGN

DINE & DESIGN

THE BRIEF

Design and curate a Dine & Design event

THE RESULT

The inaugural Dine & Design dinner, hosted at Tiny Empire, was the opening of Design Week 2023 and a celebration of 30 years of House & Leisure and Decorex. We wanted all guests to be able to celebrate in one space, but also create a relaxed environment that felt like an intimate dinner party. So guests enjoyed starters and desserts together, and mains was served at various intimate dinner spaces, hosted and created by House & Leisure's team of editors.

Our starter course was an ode to millets. Handmade millet crisps were served in Niknaks packets, symbolising that (due to various complex reasons) maize replaced millet as a staple crop across the continent. The millet crisps were flavoured with maize chip dust made from chips that the guests brought to the dinner.

Main course was served by chef PJ Vadas and the Vadas team from Spier Wine Farm.

The dessert, prepared by the Studio H team, was a banana party - an assortment of banoffee pie, fresh bananas, banana candies, banana perfume and a banana soundtrack.

THE TEAM

Host venue: Tiny Empire

Event hosts: House & Leisure, Decorex

Dinner party hosts: Charl Edwards, Bielle Bellingham, Sumien Brink, Karen Dudley, Tracy-Lee Lynch, Stevie Whiteman

Main course: PJ Vadas

Wine: Spier Wine Farm

Floral design: Mr Munro

Concept, starters, dessert: Studio H

DINE & DESIGN

THE BRIEF

Design and curate a Dine & Design event

THE RESULT

The inaugural Dine & Design dinner, hosted at Tiny Empire, was the opening of Design Week 2023 and a celebration of 30 years of House & Leisure and Decorex. We wanted all guests to be able to celebrate in one space, but also create a relaxed environment that felt like an intimate dinner party. So guests enjoyed starters and desserts together, and mains was served at various intimate dinner spaces, hosted and created by House & Leisure's team of editors.

Our starter course was an ode to millets. Handmade millet crisps were served in Niknaks packets, symbolising that (due to various complex reasons) maize replaced millet as a staple crop across the continent. The millet crisps were flavoured with maize chip dust made from chips that the guests brought to the dinner.

Main course was served by chef PJ Vadas and the Vadas team from Spier Wine Farm.

The dessert, prepared by the Studio H team, was a banana party - an assortment of banoffee pie, fresh bananas, banana candies, banana perfume and a banana soundtrack.

THE TEAM

Host venue: Tiny Empire

Event hosts: House & Leisure, Decorex

Dinner party hosts: Charl Edwards, Bielle Bellingham, Sumien Brink, Karen Dudley, Tracy-Lee Lynch, Stevie Whiteman

Main course: PJ Vadas

Wine: Spier Wine Farm

Floral design: Mr Munro

Concept, starters, dessert: Studio H

CREATIVE DIRECTION
CONTENT
FOOD DESIGN

107 SAUSAGE AND BACON CAKES FOR 107 YEARS

THE CLIENT

Eskort

THE BRIEF

Create 107 extraordinary cakes for Eskort’s 107th birthday. As South Africa’s leading antibiotic-free pork producer delivering quality you can trust since 1917, we were briefed to take it a step further – the cakes had to feature pork sausages and bacon, of course!

THE RESULT

Teaming up with Sweet LionHeart, we came up with six designs for sweet and savoury cakes that honoured the products on which Eskort’s early success was built.

“It’s not often a brand gets to celebrate a 107th birthday,” says Eskort Marketing Director Marcelle Pienaar. “And we wanted to do something epic to mark the occasion but also underpin it with a nod to who we are and where we have come from.”

Eskort was born in the small town of Estcourt in KwaZulu-Natal when nine farmers started the Farmers Cooperative Bacon Factory in 1917. It started making sausages in 1920, and they won a gold medal at that year’s Rand Easter Show.

These days, Eskort has more than 300 world-class pork products, ranging from high-end fresh cuts to convenience meals and staples. But Gold Medal pork sausages remain a favourite with South African consumers, and more than 300 of them decorated our savoury focaccia cakes, which had an onion jam base and cream cheese icing. Bacon decorations were dotted around the vanilla buttercream icing covering the sweet vanilla cakes.

The delicious creations didn’t just stay on display. Thanks to the efforts of SA Harvest, they were distributed to Salt River High School in Cape Town and the 123 Movement, a non-profit company that aims to bridge the gap between the disadvantaged and the privileged by eradicating hunger and purposelessness.

“Birthdays are a big family occasion, and these cakes were an expression of the family values that have sustained Eskort over the years,” says Pienaar. “Many people call us a ‘family corporate’, so celebrating our birthday with delicious cakes seemed very fitting. The cakes were a huge hit, and they proved that with imagination and innovation there’s really no limit to the versatility of pork.

Shoot production, concept and creative direction: Studio H

Culinary production: Studio H

Cake decoration: Sweet LionHeart

Stills shoot: Nikki Symons

Video: Jeff Moffat

107 SAUSAGE AND BACON CAKES FOR 107 YEARS

THE CLIENT

Eskort

THE BRIEF

Create 107 extraordinary cakes for Eskort’s 107th birthday. As South Africa’s leading antibiotic-free pork producer delivering quality you can trust since 1917, we were briefed to take it a step further – the cakes had to feature pork sausages and bacon, of course!

THE RESULT

Teaming up with Sweet LionHeart, we came up with six designs for sweet and savoury cakes that honoured the products on which Eskort’s early success was built.

“It’s not often a brand gets to celebrate a 107th birthday,” says Eskort Marketing Director Marcelle Pienaar. “And we wanted to do something epic to mark the occasion but also underpin it with a nod to who we are and where we have come from.”

Eskort was born in the small town of Estcourt in KwaZulu-Natal when nine farmers started the Farmers Cooperative Bacon Factory in 1917. It started making sausages in 1920, and they won a gold medal at that year’s Rand Easter Show.

These days, Eskort has more than 300 world-class pork products, ranging from high-end fresh cuts to convenience meals and staples. But Gold Medal pork sausages remain a favourite with South African consumers, and more than 300 of them decorated our savoury focaccia cakes, which had an onion jam base and cream cheese icing. Bacon decorations were dotted around the vanilla buttercream icing covering the sweet vanilla cakes.

The delicious creations didn’t just stay on display. Thanks to the efforts of SA Harvest, they were distributed to Salt River High School in Cape Town and the 123 Movement, a non-profit company that aims to bridge the gap between the disadvantaged and the privileged by eradicating hunger and purposelessness.

“Birthdays are a big family occasion, and these cakes were an expression of the family values that have sustained Eskort over the years,” says Pienaar. “Many people call us a ‘family corporate’, so celebrating our birthday with delicious cakes seemed very fitting. The cakes were a huge hit, and they proved that with imagination and innovation there’s really no limit to the versatility of pork.

Shoot production, concept and creative direction: Studio H

Culinary production: Studio H

Cake decoration: Sweet LionHeart

Stills shoot: Nikki Symons

Video: Jeff Moffat

MENU DESIGN
FOOD DESIGN

AIR JORDAN 1 '85 OG EARLY ACCESS DINNER

THE CLIENT

Lemkus

THE BRIEF

Curate a menu and produce the early access VIP dinner for the Air Jordan 1 '85 OG

THE RESULT

Inspired by Michael Jordan’s favourite foods, the menu paid homage to his legacy while creating a memorable dining experience for 23 VIP guests – his iconic jersey number. The first course featured a “Bred Basket” with local flair, including freshly grilled roosterkoek and black sesame-infused bread, served with biltong butter and smoortjie. The main course was flame-grilled ribeye with classic sharing sides – Caesar salad, garlic-infused creamed spinach, and grilled pumpkin pie with maple glaze. (Each ribeye was seared with the Jumpman logo, adding a bold tribute to the sneaker legend.) Dessert paid tribute to comfort food with an ice cream cookie sandwich.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H, Kosgangsta

Chef: Strone Henry (Kosgangsta), Ashleigh Frans

Food collaborators: Cream of the Crop

AIR JORDAN 1 '85 OG EARLY ACCESS DINNER

THE CLIENT

Lemkus

THE BRIEF

Curate a menu and produce the early access VIP dinner for the Air Jordan 1 '85 OG

THE RESULT

Inspired by Michael Jordan’s favourite foods, the menu paid homage to his legacy while creating a memorable dining experience for 23 VIP guests – his iconic jersey number. The first course featured a “Bred Basket” with local flair, including freshly grilled roosterkoek and black sesame-infused bread, served with biltong butter and smoortjie. The main course was flame-grilled ribeye with classic sharing sides – Caesar salad, garlic-infused creamed spinach, and grilled pumpkin pie with maple glaze. (Each ribeye was seared with the Jumpman logo, adding a bold tribute to the sneaker legend.) Dessert paid tribute to comfort food with an ice cream cookie sandwich.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H, Kosgangsta

Chef: Strone Henry (Kosgangsta), Ashleigh Frans

Food collaborators: Cream of the Crop

CONCEPT
INSTALLATION
FUTURE FOOD

DON'T FEED THE BIRDS

Studio H designed an interactive installation, Don't Feed The Birds, to launch our Millets Report in the Future of Design area at Decorex in Cape Town. We wanted to highlight that millets are mostly only available as bird feed in our supermarket aisles. Our stand navigated visitors through a collection of bird baths by Kassa Studio, that were filled with either bird seeds or millet brownies (for human consumption).

THE TEAM

Project Manager: JC Landman

Concept: Hendrik Coetzee, Juwan Beyers

Floor vinyl design: Hoick

Bird Baths: Kassa Studio

Photos: Paris Brummer

DON'T FEED THE BIRDS

Studio H designed an interactive installation, Don't Feed The Birds, to launch our Millets Report in the Future of Design area at Decorex in Cape Town. We wanted to highlight that millets are mostly only available as bird feed in our supermarket aisles. Our stand navigated visitors through a collection of bird baths by Kassa Studio, that were filled with either bird seeds or millet brownies (for human consumption).

THE TEAM

Project Manager: JC Landman

Concept: Hendrik Coetzee, Juwan Beyers

Floor vinyl design: Hoick

Bird Baths: Kassa Studio

Photos: Paris Brummer

CONCEPT
PRODUCTION
INSTALLATION

WCELLAR MASTERCLASS

THE CLIENT

WCellar (Woolworths)

THE BRIEF

Create an immersive in-store display for the redesigned WCellar store in Hout Bay.

THE RESULT

An interactive, tactile Masterclass detailing the process of champagne making – from grapes to bubbles, accompanied by an olfactory flavour pairing station.

THE TEAM

Concept, Design and Creative Direction: Studio H

Props and styling: Studio H

Basic structure build: Happinest

Installation: Studio H and Happinest

Graphic design: Casper Schutte, Spook

Special thanks: Hendrik Coetzee

WCELLAR MASTERCLASS

THE CLIENT

WCellar (Woolworths)

THE BRIEF

Create an immersive in-store display for the redesigned WCellar store in Hout Bay.

THE RESULT

An interactive, tactile Masterclass detailing the process of champagne making – from grapes to bubbles, accompanied by an olfactory flavour pairing station.

THE TEAM

Concept, Design and Creative Direction: Studio H

Props and styling: Studio H

Basic structure build: Happinest

Installation: Studio H and Happinest

Graphic design: Casper Schutte, Spook

Special thanks: Hendrik Coetzee

EXPERIENCE DESIGN
FOOD DESIGN
OOI

LITTLEGIG X HOMO FABER IN VENICE

For the Only One Ingredient lunch presented by Studio H in Venice, as part of Littlegig Homofaber, we served a six course water-themed menu. This lunch was prepared in collaboration with Hotel Il Palazzo Experimental and their Head Chef, Denis Begiqi.

ARRIVAL DRINKS by Experimental Cocktail Club

Alcohol-free Cocai Cola (Venezianos refer to seagulls as cocai)

COURSE 1: VENICE TAP WATER

The first course was water sourced by Studio H and the Littlegig team from 126 water fountains that provide safe drinking water for the city of Venice. In an effort to minimise the environmental impact of tourists, the team at Venice Tap Water compiled a map of water fountains to encourage visitors to access clean water from these sources instead of using plastic water bottles.

COURSE 2: PICKLED WATERBLOMMETJIE

South Africa’s indigenous waterblommetjie grows naturally in ponds and dams during winter and is foraged on a large scale. The waterblommetjies we served were sourced from Babylonstoren  – we pickled and then marinated them.

COURSE 3: SEA

Fish Martini with sorghum flatbreads and bokkom oil. We took sorghum flour from South Africa and asked the hotel to use that to make their famous flatbreads. Sorghum is an ancient African grain that has been cultivated in Southern Africa for at least 2000 years, is not only drought-tolerant but also extremely versatile as an ingredient. Bokkoms are a salted, sun and wind-dried fish delicacy – the ones we served were made by the women of Weskusmandjie. (Available via Abalobi). We turned the bokkoms into a powder and added it to olive oil. The oil we sourced in Modena from Massimo Bottura’s condiment collection, Villa Manodori.

COURSE 4: WATER SALAD

A tablescape salad with seasonal water-dense fruit and veg. Guests were encouraged to create their own water salad by foraging from the table scapes in front of them, using hardware tools to cut their fruit and veg and salt spray or salts provided to season their salad. The salad consisted only of fruit and veg with a very high water content, sourced from Rialto Market in Venice. We provided three types of salt. Sea lettuce salt, harvested and made by Weskusmandjie, mushroom salt from Babylonstoren, containing oyster, cloud ear, portobello and shiitake mushrooms and lastly, Baleni salt, a very special salt sourced from the hot mineral spring which was declared a Natural Heritage Site in 1999. The current Baleni Salt Project workers harvest in winter according to ancient ritualised practices and only women can work at the salt spring, all their movements governed by a secret symbolic language.

COURSE 5: MINDFUL EATING

Spaghetti pastificio felicetti with vongole clams and samphire

This course was all about mindful eating and slowing down to appreciate the food that we eat. We served Chef Denis’ vongole with clams and samphire (a coastal succulent that grows on dunes). The deliberately heavy and awkward cutlery for this course was designed for us by Cape Town artist, Githan Coopoo, with the intention to slow you down and to amplify your mindful eating experience. Experts recommend that you wait one minute between each bite of food – so we encourage you to put down the cutlery in between bites, slow down and enjoy every mouthful of Chef Denis’ dish.

COURSE 6: CAMEL MILKSHAKES WITH KOFFIEKOEKIES

We ended the lunch with a dish that the guests co-created with us: a camel milk coffee milkshake served with Babylonstoren’s koffiekoekies. The secret ingredient was a choice between something that grew in an abundance of water or in a desert. The winner? Desert, meaning that we flavoured the milkshake with Kalahari Truffle Aperitif, an extremely rare truffle that grows in the expansive deserts of Southern Africa and is only available for harvest 5-weeks a year. (Find the recipe on our website - link in bio.)

TAKEHOME SNACKS: OSTRICH EGG MARSHMALLOWS

Inspired by Hannerie’s great grand parents who were ostrich farmers, we prepared two flavours of ostrich marshmallows. The marshmallows were designed to enjoy before and after that evening’s Masked Ball. The superfood-rich baobab marshmallow was for added energy, whilst the restorative qualities of the spekboom mallow would make for a welcome snack in the morning.

THANK YOU:

Littlegig:

Georgia Black

Seth Shezi

Bielle Bellingham

Marina Gemeliaris

Homo Faber:

Hanneli Rupert

Il Palazzo Experimental:

Chef Denis Begiqi

Guillaume Pinaut

Pietro Lorefice

Venice Tap Water

Marco Capovilla

Hoick:

Claire Johnson

Adam Strong

Tiffany Schouw

Chefs:

Louise Wessels

Bianca Strydom

Collaborators:

Weskusmandjie

Babylonstoren

LITTLEGIG X HOMO FABER IN VENICE

For the Only One Ingredient lunch presented by Studio H in Venice, as part of Littlegig Homofaber, we served a six course water-themed menu. This lunch was prepared in collaboration with Hotel Il Palazzo Experimental and their Head Chef, Denis Begiqi.

ARRIVAL DRINKS by Experimental Cocktail Club

Alcohol-free Cocai Cola (Venezianos refer to seagulls as cocai)

COURSE 1: VENICE TAP WATER

The first course was water sourced by Studio H and the Littlegig team from 126 water fountains that provide safe drinking water for the city of Venice. In an effort to minimise the environmental impact of tourists, the team at Venice Tap Water compiled a map of water fountains to encourage visitors to access clean water from these sources instead of using plastic water bottles.

COURSE 2: PICKLED WATERBLOMMETJIE

South Africa’s indigenous waterblommetjie grows naturally in ponds and dams during winter and is foraged on a large scale. The waterblommetjies we served were sourced from Babylonstoren  – we pickled and then marinated them.

COURSE 3: SEA

Fish Martini with sorghum flatbreads and bokkom oil. We took sorghum flour from South Africa and asked the hotel to use that to make their famous flatbreads. Sorghum is an ancient African grain that has been cultivated in Southern Africa for at least 2000 years, is not only drought-tolerant but also extremely versatile as an ingredient. Bokkoms are a salted, sun and wind-dried fish delicacy – the ones we served were made by the women of Weskusmandjie. (Available via Abalobi). We turned the bokkoms into a powder and added it to olive oil. The oil we sourced in Modena from Massimo Bottura’s condiment collection, Villa Manodori.

COURSE 4: WATER SALAD

A tablescape salad with seasonal water-dense fruit and veg. Guests were encouraged to create their own water salad by foraging from the table scapes in front of them, using hardware tools to cut their fruit and veg and salt spray or salts provided to season their salad. The salad consisted only of fruit and veg with a very high water content, sourced from Rialto Market in Venice. We provided three types of salt. Sea lettuce salt, harvested and made by Weskusmandjie, mushroom salt from Babylonstoren, containing oyster, cloud ear, portobello and shiitake mushrooms and lastly, Baleni salt, a very special salt sourced from the hot mineral spring which was declared a Natural Heritage Site in 1999. The current Baleni Salt Project workers harvest in winter according to ancient ritualised practices and only women can work at the salt spring, all their movements governed by a secret symbolic language.

COURSE 5: MINDFUL EATING

Spaghetti pastificio felicetti with vongole clams and samphire

This course was all about mindful eating and slowing down to appreciate the food that we eat. We served Chef Denis’ vongole with clams and samphire (a coastal succulent that grows on dunes). The deliberately heavy and awkward cutlery for this course was designed for us by Cape Town artist, Githan Coopoo, with the intention to slow you down and to amplify your mindful eating experience. Experts recommend that you wait one minute between each bite of food – so we encourage you to put down the cutlery in between bites, slow down and enjoy every mouthful of Chef Denis’ dish.

COURSE 6: CAMEL MILKSHAKES WITH KOFFIEKOEKIES

We ended the lunch with a dish that the guests co-created with us: a camel milk coffee milkshake served with Babylonstoren’s koffiekoekies. The secret ingredient was a choice between something that grew in an abundance of water or in a desert. The winner? Desert, meaning that we flavoured the milkshake with Kalahari Truffle Aperitif, an extremely rare truffle that grows in the expansive deserts of Southern Africa and is only available for harvest 5-weeks a year. (Find the recipe on our website - link in bio.)

TAKEHOME SNACKS: OSTRICH EGG MARSHMALLOWS

Inspired by Hannerie’s great grand parents who were ostrich farmers, we prepared two flavours of ostrich marshmallows. The marshmallows were designed to enjoy before and after that evening’s Masked Ball. The superfood-rich baobab marshmallow was for added energy, whilst the restorative qualities of the spekboom mallow would make for a welcome snack in the morning.

THANK YOU:

Littlegig:

Georgia Black

Seth Shezi

Bielle Bellingham

Marina Gemeliaris

Homo Faber:

Hanneli Rupert

Il Palazzo Experimental:

Chef Denis Begiqi

Guillaume Pinaut

Pietro Lorefice

Venice Tap Water

Marco Capovilla

Hoick:

Claire Johnson

Adam Strong

Tiffany Schouw

Chefs:

Louise Wessels

Bianca Strydom

Collaborators:

Weskusmandjie

Babylonstoren

TALK

100% DESIGN TALK

Our team recently gave a talk at 100% Design in Cape Town and Joburg on the Future Talks stages. The food fight-themed talks were an investigation into the ways in which one could use food to draw attention to global problems in our food system, and hopefully find solutions too.

100% DESIGN TALK

Our team recently gave a talk at 100% Design in Cape Town and Joburg on the Future Talks stages. The food fight-themed talks were an investigation into the ways in which one could use food to draw attention to global problems in our food system, and hopefully find solutions too.

CONTENT
STILLS PHOTOGRAPHY
FOOD STYLING

CONTENT CREATION FOR VADAS SMOKEHOUSE & BAKERY

THE CLIENT

Vadas Smokehouse & Bakery

THE BRIEF

Shoot content for the restaurant and bakery, as well as their Festive offerings.

THE RESULT

The restaurant and bakery items were photographed against simple but striking backgrounds, using various plates & trays, and pastries to create eye-catching patterns.

THE TEAM

Production: JC Landman & Hannerie Visser

Photography: Daniela Zondagh

Styling: Sumien Brink

CONTENT CREATION FOR VADAS SMOKEHOUSE & BAKERY

THE CLIENT

Vadas Smokehouse & Bakery

THE BRIEF

Shoot content for the restaurant and bakery, as well as their Festive offerings.

THE RESULT

The restaurant and bakery items were photographed against simple but striking backgrounds, using various plates & trays, and pastries to create eye-catching patterns.

THE TEAM

Production: JC Landman & Hannerie Visser

Photography: Daniela Zondagh

Styling: Sumien Brink

FOOD DESIGN

OOI (ONLY ONE INGREDIENT)

OOI (Only One Ingredient) embodies Studio H’s approach to event dining. A conceptual food offering, focused on one ingredient or theme, that is designed by our team and executed by our chefs — for events of any size or scale.

Event posters and concept: Hoick

OOI (ONLY ONE INGREDIENT)

OOI (Only One Ingredient) embodies Studio H’s approach to event dining. A conceptual food offering, focused on one ingredient or theme, that is designed by our team and executed by our chefs — for events of any size or scale.

Event posters and concept: Hoick

PUBLICITY
REPORT

EMAZULWINI MILLETS MENU

THE CLIENT

Emazulwini Restaurant

THE BRIEF

Media launch for new menu

THE RESULT

A Millets Celebration that was attended by media and creators to experience the new Emazulwini menu, and a feature and photo shoot included in the Studio H Millets report.

Read part of the feature below.

In celebration of millets, Chef Mmabatho has embarked on a culinary journey that challenges convention. Traditionally associated with humble fare, millets are now at the heart of Emazulwini’s spring menu. It’s a surprising twist that demonstrates the restaurant’s commitment to redefining perceptions about ingredients often dismissed as ‘not fine dining.’ This departure from tradition isn't just about following a trend, it’s an act of creative reinvention. Chef Mmabatho, born and raised in KwaZulu-Natal, has chosen to explore her culinary imagination beyond her childhood recipes. While the flavours and ingredients remain rooted in her family’s culinary traditions, the millet menu allows her to step outside the confines of her own life story.

Emazulwini’s millet-centric menu features three different varieties of millets: pearl millet, fonio, and sorghum. These ancient grains form the basis of a six-course culinary journey that is both a tribute to the past and a vision of a more sustainable future. The menu is meticulously designed to reflect the essence of the spring season, offering dishes that are light, fresh, and vibrant. It’s an embodiment of Emazulwini's philosophy of celebrating the changing seasons and the abundance they bring.

One of the signature dishes, “Lucky's Star,” is a creative tribute to a South African favourite – pilchards in a can. This dish features fried sardines, roasted red pepper, tomato puree, served with a millet and spinach salad composed of pearl millet, fonio, and sorghum. To end the meal on a sweet note, Chef Mmabatho has crafted "An African Love Letter," a dessert that focuses on three foods deeply rooted in Africa but enjoyed worldwide – coffee, chocolate and millet. It takes the form of a millet chocolate tartlet, coffee crémeux, nut crumble, and cardamom and vanilla ice cream, offering a sweet symphony of flavours that pays homage to the continent's culinary legacy.

Read the full feature in our Millets Report.

Photos: Paris Brummer

Copy: JC Landman

OLFACTORY DESIGN

BABYLONSTOREN WINE PERFUMES

THE CLIENT

Etienne Hanekom for Babylonstoren

THE BRIEF

One of our all-time favourite designers, Etienne Hanekom, asked us to contribute to the ‘Wine Aroma’ section of the brand new Wine Museum at Babylonstoren.

THE RESULT

We worked with Etienne and the Babylonstore wine makers to develop a range of perfumes that represent the key flavour notes of each of their wines.

BABYLONSTOREN WINE PERFUMES

THE CLIENT

Etienne Hanekom for Babylonstoren

THE BRIEF

One of our all-time favourite designers, Etienne Hanekom, asked us to contribute to the ‘Wine Aroma’ section of the brand new Wine Museum at Babylonstoren.

THE RESULT

We worked with Etienne and the Babylonstore wine makers to develop a range of perfumes that represent the key flavour notes of each of their wines.

LAB

SONIC SEASONING

Sonic seasoning is one of our favourite tools when designing experiences. The term “sonic seasoning” refers to the deliberate matching, or pairing, of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience.

Photos: Alix-Rose Cowie, Jade Ruijzenaars

SONIC SEASONING

Sonic seasoning is one of our favourite tools when designing experiences. The term “sonic seasoning” refers to the deliberate matching, or pairing, of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience.

Photos: Alix-Rose Cowie, Jade Ruijzenaars

SPECULATIVE DESIGN

S/ZOUT

THE CLIENT

Embassy of Food, Dutch Design Week 2017, Curated by Marije Vogelzang

THE RESULT

A speculative project imagining the food system in a world where we have only sea water. This project was named by Dezeen as one of 10 most sustainable future foods at DDW 2017.

Following from the installation, Studio H hosted a number of waterless dinners, which imagined the future of food if the water used for agriculture was sea water. The menu included items like fried ostrich egg, strawberry camel milk ice cream and carrot fruit loops. Paired with this were water wise beverages, such as waterless cocktails and beer brewed with sea water.

S/ZOUT

THE CLIENT

Embassy of Food, Dutch Design Week 2017, Curated by Marije Vogelzang

THE RESULT

A speculative project imagining the food system in a world where we have only sea water. This project was named by Dezeen as one of 10 most sustainable future foods at DDW 2017.

Following from the installation, Studio H hosted a number of waterless dinners, which imagined the future of food if the water used for agriculture was sea water. The menu included items like fried ostrich egg, strawberry camel milk ice cream and carrot fruit loops. Paired with this were water wise beverages, such as waterless cocktails and beer brewed with sea water.

REPORT
INSTALLATION

100+ FLAVOURS WINDOW INSTALLATION

THE BRIEF

Our studio moved into new offices with a street-facing window display just before the launch of the 100+ Flavours Report. To amplify the launch, we commissioned Hoick to activate the window space.

THE RESULT

“Given the location on Buitenkant Street, it was an opportunity to personally and meaningfully connect with any South African that engaged. We drew inspiration from the democratic medium of classic South African TV, and the visual of screens piled up in Joshua Doore's windows, playing infomercials on repeat. The result was 8 microwave-clad TV screens displaying a selection of rotating dishes, striking a resemblance to nostalgic South African television, as well as the relatable feeling of watching your food as it heats up in the microwave. The broadcasts of rotating plates are interrupted by clips from beloved South African TV shows. A jodetert is interrupted by an Abo Mzala clip, with friends discussing the awkward noisiness of eating skopas at the movies. A skhokho is interrupted by a clip of Ina Paarman mimicking the cry of a refrigerated tomato. A bunny chow is interrupted by an Egoli clip, with Ester and Elsa mistakenly high on weed brownies, hysterically listing everything they want to eat. The window display leads the viewer to an online shop where they are able to purchase the report, but also gives passersby a moment to reflect on South Africa's diverse food culture – to see their own food culture represented, and to indulge in personal sensory memory, free of charge.” – Claire Johnson, co-director, Hoick

Take a stroll past the window at Tiny Empire in Buitenkant Street to see the display IRL.

THE TEAM

CI design: Hoick

Window creative direction and concept: Hoick

Videography: Daniela Zondagh

Culinary production and styling: Studio H

Photos: Daniela Zondagh

100+ FLAVOURS WINDOW INSTALLATION

THE BRIEF

Our studio moved into new offices with a street-facing window display just before the launch of the 100+ Flavours Report. To amplify the launch, we commissioned Hoick to activate the window space.

THE RESULT

“Given the location on Buitenkant Street, it was an opportunity to personally and meaningfully connect with any South African that engaged. We drew inspiration from the democratic medium of classic South African TV, and the visual of screens piled up in Joshua Doore's windows, playing infomercials on repeat. The result was 8 microwave-clad TV screens displaying a selection of rotating dishes, striking a resemblance to nostalgic South African television, as well as the relatable feeling of watching your food as it heats up in the microwave. The broadcasts of rotating plates are interrupted by clips from beloved South African TV shows. A jodetert is interrupted by an Abo Mzala clip, with friends discussing the awkward noisiness of eating skopas at the movies. A skhokho is interrupted by a clip of Ina Paarman mimicking the cry of a refrigerated tomato. A bunny chow is interrupted by an Egoli clip, with Ester and Elsa mistakenly high on weed brownies, hysterically listing everything they want to eat. The window display leads the viewer to an online shop where they are able to purchase the report, but also gives passersby a moment to reflect on South Africa's diverse food culture – to see their own food culture represented, and to indulge in personal sensory memory, free of charge.” – Claire Johnson, co-director, Hoick

Take a stroll past the window at Tiny Empire in Buitenkant Street to see the display IRL.

THE TEAM

CI design: Hoick

Window creative direction and concept: Hoick

Videography: Daniela Zondagh

Culinary production and styling: Studio H

Photos: Daniela Zondagh

LAB
OLFACTORY DESIGN

EAU DE LAPHROAIG

THE CLIENT

Laphroaig

THE BRIEF

Create a media drop for Laphroaig.

THE RESULT

Eau de Laphroaig – Studio H conceptualised and developed Eau de Laphroaig, a bespoke fragrance that is an ode to the peaty shores of Islay, home of Laphroaig whisky. For the bottles, we collaborated with Cape Town-based ceramicists Vorster & Braye to design a hand-crafted ceramic decanter that complements the gentle earthy notes of the perfume, and we worked with Spook design on the linen-covered packaging.

THE TEAM

Voster and Braye

Juwan Beyers

JC Landman

Retha Ericsson

Casper Schutte, Spook

Photos and videos: Daniela Zondagh, Juwan Beyers

EAU DE LAPHROAIG

THE CLIENT

Laphroaig

THE BRIEF

Create a media drop for Laphroaig.

THE RESULT

Eau de Laphroaig – Studio H conceptualised and developed Eau de Laphroaig, a bespoke fragrance that is an ode to the peaty shores of Islay, home of Laphroaig whisky. For the bottles, we collaborated with Cape Town-based ceramicists Vorster & Braye to design a hand-crafted ceramic decanter that complements the gentle earthy notes of the perfume, and we worked with Spook design on the linen-covered packaging.

THE TEAM

Voster and Braye

Juwan Beyers

JC Landman

Retha Ericsson

Casper Schutte, Spook

Photos and videos: Daniela Zondagh, Juwan Beyers

MENU DESIGN
FOOD DESIGN
FOOD STYLING

SPOTIFY CULINARY LEAD

THE CLIENT

Mamakashaka for Spotify Africa

THE BRIEF

Take the culinary lead for the Spotify Greasy Tunes Popup.

THE RESULT

Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.

THE TEAM

Menu design: Studio H

Food designer: Juwan Beyers, Studio H

Culinary execution: Jenny Ward, Luyanda Sogiba

CI design: BCKRDS

Creative Director: Wade Moonsamy

Lead agency: Mamakashaka

Project manager: Siba Mosana

Food prep for shoot: Food I Love You, Studio H

Photographer: André Badenhorst

Studio H Project managers: JC Landman, Angelique Smith

SPOTIFY CULINARY LEAD

THE CLIENT

Mamakashaka for Spotify Africa

THE BRIEF

Take the culinary lead for the Spotify Greasy Tunes Popup.

THE RESULT

Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.

THE TEAM

Menu design: Studio H

Food designer: Juwan Beyers, Studio H

Culinary execution: Jenny Ward, Luyanda Sogiba

CI design: BCKRDS

Creative Director: Wade Moonsamy

Lead agency: Mamakashaka

Project manager: Siba Mosana

Food prep for shoot: Food I Love You, Studio H

Photographer: André Badenhorst

Studio H Project managers: JC Landman, Angelique Smith

CITY GUIDE
FOOD XX

FOOD XX CITY GUIDES

Studio H is aiming to collate the world's biggest database featuring women-owned and women-led food and drinks businesses from South Africa and Africa, nominated by our community and curated by us.

Nominate your favourite women in food.

FOOD XX CITY GUIDES

Studio H is aiming to collate the world's biggest database featuring women-owned and women-led food and drinks businesses from South Africa and Africa, nominated by our community and curated by us.

Nominate your favourite women in food.

STILLS PHOTOGRAPHY
CONTENT
FOOD STYLING

CONTENT CREATION FOR SONNY & IRENE

THE CLIENT

Kove Collection

THE BRIEF

Shoot content to launch the new restaurant's menu offering on their website and social media platforms.

THE RESULT

Restaurant menu items shot against graphic interior elements in the background. Simple pastry patters on monotone backgrounds to launch the bakery menu.

THE TEAM

Production: JC Landman

Photography: Paris Brummer, Warren Talmarkes, Daniela Zondagh

Styling: Juwan Beyers

CONTENT CREATION FOR SONNY & IRENE

THE CLIENT

Kove Collection

THE BRIEF

Shoot content to launch the new restaurant's menu offering on their website and social media platforms.

THE RESULT

Restaurant menu items shot against graphic interior elements in the background. Simple pastry patters on monotone backgrounds to launch the bakery menu.

THE TEAM

Production: JC Landman

Photography: Paris Brummer, Warren Talmarkes, Daniela Zondagh

Styling: Juwan Beyers

FOOD XX

FOOD XX AWARDS 2024

We are overjoyed to reveal the winners of this year’s Food XX Women in Food Awards! As the founders, we are incredibly proud, deeply moved, and endlessly inspired by these extraordinary women. Their achievements in reshaping the food industry, driving forward innovation, and promoting inclusivity are nothing short of remarkable. The winners embody the spirit and dedication that Food XX seeks to honour, and we couldn’t be prouder to celebrate them. Dive into our full press release for all the details below. Let’s celebrate these trailblazers who are setting new standards and leading the way in the world of food.

PRESS RELEASE

FOOD XX Awards 2024

Recognising 19 Women Transforming South Africa’s Food Scene

A group of 19 women from across South Africa have been honoured for their outstanding contributions to the food and hospitality industry.

The winners of the 2024 FOOD XX Awards have been revealed, with 19 pioneers honoured at a special ceremony held at Soetmelksvlei, Babylonstoren, on Wednesday, 28 August. Launched by Studio H in 2019, the biennial awards celebrate the remarkable contributions of women across the food and hospitality industry, recognising excellence in everything from farming and food styling to education, culinary heritage, and beyond.

“We were once again overwhelmed by the incredible volume of nominations," says Hannerie Visser, director and founder of Studio H. "This only strengthens our conviction that women truly are the backbone of the food and hospitality industry. Now, more than ever, it’s crucial that we take the time to celebrate and honour their remarkable contributions.”

The winners were those who received the most votes from a pool of over 500 candidates. Nominations were open to the public during the months of July and August, with the judging performed by an independent panel comprising winners from the year prior – as is customary at the FOOD XX Awards. This year’s panel consisted, amongst others, of Dr Anna Trapido, Zandile Finxa, Khanya Mzongwana and Errieda du Toit.

“We are thrilled to shine a light on the extraordinary women shaping the future of our industry,” says Visser. “The FOOD XX Awards are more than just a celebration of their achievements; they are a platform for amplifying their voices and fostering a community where women can inspire, uplift, and support one another across every aspect of food and hospitality.”

The 2024 FOOD XX Awards winners, by category, are as follows:

Baker: Megan Wessels, owner of With HÄRT Bakery

Behind the scenes: Chiara Turilli, co-founder of Lello’s Deli

Drinks: Danielle Schoeman, the founder and distiller at Doña Distillery

Food Educator: Debbie Ayub, co-owner & principal of Sense of Taste Chef School

Food Entrepreneur: Daniela Gutstadt, owner and executive chef of Culinary Table Restaurant and Deli in Lanseria

Farming: Iming Lin, owner of Meuse Farm

Food Heritage: Mashau Mabunda, founder of Xigugu Royalty

Food Photographer: Ashleigh Frans, owner of Wide Wing Photography

Food stylist presented by Spekko: Simone Nel

Food writer presented by Spekko: Khanya Mzongwana, Deputy Food Editor, Woolworths Taste

Front of House presented by Krone: Katlego Mathobela, head sommelier at Proud Mary

Future Food: Roushanna Gray, founder and owner of Veld and Sea

Giving Back: Nolizwe Sotondoshe, founder of Nande’s Kitchen

In The Kitchen: Jes Doveton, owner of Acid Wine Bar

Sustainability: Latiefah Behardien, the Chief Technical and Sustainability Officer at Woolworths Foods

Legacy Award: Abigail Donnelly, the Creative Food Editor at Woolworths Taste, Eat Out Chief Judge and Food Creative for Woolworths Foods Marketing

Trailblazer: Zyda Rylands, the outgoing CEO of Woolworths Foods

Chef of the Year presented by ClemenGold: Jessica van Dyk, Chef Patron at Post & Pepper

Food Icon: Xoliswa Ndoyiya, former personal chef to Nelson Mandela and custodian of Xhosa culinary culture

“Our winners are paving the way for a future where food connects us all in deeper, more meaningful ways,” says Visser. “Their creativity and determination are driving change that extends beyond the plate – redefining our relationships, our communities, and our shared experiences.”

FOOD XX AWARDS 2024

We are overjoyed to reveal the winners of this year’s Food XX Women in Food Awards! As the founders, we are incredibly proud, deeply moved, and endlessly inspired by these extraordinary women. Their achievements in reshaping the food industry, driving forward innovation, and promoting inclusivity are nothing short of remarkable. The winners embody the spirit and dedication that Food XX seeks to honour, and we couldn’t be prouder to celebrate them. Dive into our full press release for all the details below. Let’s celebrate these trailblazers who are setting new standards and leading the way in the world of food.

PRESS RELEASE

FOOD XX Awards 2024

Recognising 19 Women Transforming South Africa’s Food Scene

A group of 19 women from across South Africa have been honoured for their outstanding contributions to the food and hospitality industry.

The winners of the 2024 FOOD XX Awards have been revealed, with 19 pioneers honoured at a special ceremony held at Soetmelksvlei, Babylonstoren, on Wednesday, 28 August. Launched by Studio H in 2019, the biennial awards celebrate the remarkable contributions of women across the food and hospitality industry, recognising excellence in everything from farming and food styling to education, culinary heritage, and beyond.

“We were once again overwhelmed by the incredible volume of nominations," says Hannerie Visser, director and founder of Studio H. "This only strengthens our conviction that women truly are the backbone of the food and hospitality industry. Now, more than ever, it’s crucial that we take the time to celebrate and honour their remarkable contributions.”

The winners were those who received the most votes from a pool of over 500 candidates. Nominations were open to the public during the months of July and August, with the judging performed by an independent panel comprising winners from the year prior – as is customary at the FOOD XX Awards. This year’s panel consisted, amongst others, of Dr Anna Trapido, Zandile Finxa, Khanya Mzongwana and Errieda du Toit.

“We are thrilled to shine a light on the extraordinary women shaping the future of our industry,” says Visser. “The FOOD XX Awards are more than just a celebration of their achievements; they are a platform for amplifying their voices and fostering a community where women can inspire, uplift, and support one another across every aspect of food and hospitality.”

The 2024 FOOD XX Awards winners, by category, are as follows:

Baker: Megan Wessels, owner of With HÄRT Bakery

Behind the scenes: Chiara Turilli, co-founder of Lello’s Deli

Drinks: Danielle Schoeman, the founder and distiller at Doña Distillery

Food Educator: Debbie Ayub, co-owner & principal of Sense of Taste Chef School

Food Entrepreneur: Daniela Gutstadt, owner and executive chef of Culinary Table Restaurant and Deli in Lanseria

Farming: Iming Lin, owner of Meuse Farm

Food Heritage: Mashau Mabunda, founder of Xigugu Royalty

Food Photographer: Ashleigh Frans, owner of Wide Wing Photography

Food stylist presented by Spekko: Simone Nel

Food writer presented by Spekko: Khanya Mzongwana, Deputy Food Editor, Woolworths Taste

Front of House presented by Krone: Katlego Mathobela, head sommelier at Proud Mary

Future Food: Roushanna Gray, founder and owner of Veld and Sea

Giving Back: Nolizwe Sotondoshe, founder of Nande’s Kitchen

In The Kitchen: Jes Doveton, owner of Acid Wine Bar

Sustainability: Latiefah Behardien, the Chief Technical and Sustainability Officer at Woolworths Foods

Legacy Award: Abigail Donnelly, the Creative Food Editor at Woolworths Taste, Eat Out Chief Judge and Food Creative for Woolworths Foods Marketing

Trailblazer: Zyda Rylands, the outgoing CEO of Woolworths Foods

Chef of the Year presented by ClemenGold: Jessica van Dyk, Chef Patron at Post & Pepper

Food Icon: Xoliswa Ndoyiya, former personal chef to Nelson Mandela and custodian of Xhosa culinary culture

“Our winners are paving the way for a future where food connects us all in deeper, more meaningful ways,” says Visser. “Their creativity and determination are driving change that extends beyond the plate – redefining our relationships, our communities, and our shared experiences.”

CONCEPT
EXPERIENCE DESIGN
PRODUCTION

NANDO'S #PERiTricks

THE CLIENT

Nando’s

THE BRIEF

Conceptualise a strategy that would celebrate the launch of two new Nando's Bag ‘n Bake flavours.

THE RESULT

The new flavours have inspired a selection of #PERiTricks recipes that puts a fresh spin on some of South Africa’s favourite foods and ingredients. And as part of the launch, customers got to discover these recipe tricks at a  popup in Braamfontein. Think super fun recipes made in a tumble dryer, air fryer or even with an iron.

As the lead creative agency on the product launch, Studio H was responsible for creating and managing the concept, developing the recipes and directing and producing the recipe video content for the project. The studio collaborated with some of the finest local talent to make this project come to life.

This project was shortlisted for the Loeries Awards 2023. See here.

THE TEAM

Concept and production: Studio H

Architect: Stretch Architects

Pattern design: Bonolo Chepape, Lulasclan

Video: Yellow Brick Media

Setbuilding: JMC

Culinary support team: Prue Leith Chefs

Location: 99 Juta

Graphic design: Spook Design Co., Sisanda Nxumalo

Interior photography: Marijke Willems

NANDO'S #PERiTricks

THE CLIENT

Nando’s

THE BRIEF

Conceptualise a strategy that would celebrate the launch of two new Nando's Bag ‘n Bake flavours.

THE RESULT

The new flavours have inspired a selection of #PERiTricks recipes that puts a fresh spin on some of South Africa’s favourite foods and ingredients. And as part of the launch, customers got to discover these recipe tricks at a  popup in Braamfontein. Think super fun recipes made in a tumble dryer, air fryer or even with an iron.

As the lead creative agency on the product launch, Studio H was responsible for creating and managing the concept, developing the recipes and directing and producing the recipe video content for the project. The studio collaborated with some of the finest local talent to make this project come to life.

This project was shortlisted for the Loeries Awards 2023. See here.

THE TEAM

Concept and production: Studio H

Architect: Stretch Architects

Pattern design: Bonolo Chepape, Lulasclan

Video: Yellow Brick Media

Setbuilding: JMC

Culinary support team: Prue Leith Chefs

Location: 99 Juta

Graphic design: Spook Design Co., Sisanda Nxumalo

Interior photography: Marijke Willems