TALK
SENSORY DESIGN

SCENTAINMENT MASTERCLASS

Studio H was commissioned by Defined PR to present a fragrance masterclass and installation for the launch of Comfort’s new fragrance collection in Johannesburg. Hannerie presented an interactive sensory workshop exploring the intricate connection between scent and memory, demonstrating through engaging sound, smell and taste exercises how the olfactory system works directly with the brain’s emotional and memory centres. Unlike other senses, the olfactory system processes directly to the brain areas associated with emotion and memory. This explains why smells can trigger vivid and emotional memories, and also significantly impact our perception of flavour.

Guests were also encouraged to interact with a variety of fragrance samples and share personal stories or memories linked to specific smells. This hands-on experience emphasised the remarkable power of scent to create emotional connections and enhance sensory experiences, fostering a deeper understanding of the role fragrance plays in shaping brand identity.

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SCENTAINMENT MASTERCLASS

Studio H was commissioned by Defined PR to present a fragrance masterclass and installation for the launch of Comfort’s new fragrance collection in Johannesburg. Hannerie presented an interactive sensory workshop exploring the intricate connection between scent and memory, demonstrating through engaging sound, smell and taste exercises how the olfactory system works directly with the brain’s emotional and memory centres. Unlike other senses, the olfactory system processes directly to the brain areas associated with emotion and memory. This explains why smells can trigger vivid and emotional memories, and also significantly impact our perception of flavour.

Guests were also encouraged to interact with a variety of fragrance samples and share personal stories or memories linked to specific smells. This hands-on experience emphasised the remarkable power of scent to create emotional connections and enhance sensory experiences, fostering a deeper understanding of the role fragrance plays in shaping brand identity.

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SPECULATIVE DESIGN

THE SMELLERIE

THE CLIENT

Dutch Design Week

THE RESULT

We used residue water from fermented foods from around the world as perfumes, accompanied by printer-generated food insults to encapsulate the concept that, at the core, we all eat the same.

Residue waters from traditional fermented dishes, that are deemed worthless, were packaged as a range of high-end perfumes. They highlight how valuable the microbes in foods are to the human body. This range of anti-perfumes, representing countries from around the world, was accompanied by a food insults* printer to draw attention to the fact that often, horribly, cultures are ridiculed for their most precious and proudest national dishes. This interactive installation, where visitors are encouraged to smell and taste the anti-perfumes, serves as a reminder that we all eat the same.

All the insults were gathered from actual Youtube footage.

THE SMELLERIE

THE CLIENT

Dutch Design Week

THE RESULT

We used residue water from fermented foods from around the world as perfumes, accompanied by printer-generated food insults to encapsulate the concept that, at the core, we all eat the same.

Residue waters from traditional fermented dishes, that are deemed worthless, were packaged as a range of high-end perfumes. They highlight how valuable the microbes in foods are to the human body. This range of anti-perfumes, representing countries from around the world, was accompanied by a food insults* printer to draw attention to the fact that often, horribly, cultures are ridiculed for their most precious and proudest national dishes. This interactive installation, where visitors are encouraged to smell and taste the anti-perfumes, serves as a reminder that we all eat the same.

All the insults were gathered from actual Youtube footage.

ACTIVATION
INSTALLATION

WOOLWORTHS CLEMENGOLD AT DECOREX

THE CLIENT
Woolworths Farming for the Future

THE BRIEF
Design an interactive spatial experience for Decorex Johannesburg that gives physical and emotional form to the Woolworths Farming for the Future sustainability platform.

THE CONCEPT
A sensory-led installation designed to prompt pause, participation, and behavioural shift. Rooted in regenerative thinking, the experience invited visitors to exchange a ClemenGold for a written pledge, transforming a transactional gesture into an act of commitment. Citrus-scented air and a wall of hand-signed promises created a living archive of collective intention.

THE INTERVENTION
Positioned at the entrance to the 100% Design hall at Decorex Johannesburg, the ClemenGold swap station functioned as both activation and artefact. Visitors were invited to peel their fruit into transparent bins, creating a slow-build, ephemeral data touchpoint, a quiet accumulation that rendered impact visible. The fruit became a medium for interaction, reflection, and design-led storytelling.

THE NUMBERS
6,000+ pledges signed over four days.

THE TEAM
Concept, experience design: Studio H
Stand production: Klara van Wyngaarden
Activation team: Eviwe Qubelo, Jana Wasserman, Mduduzi Miya

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WOOLWORTHS CLEMENGOLD AT DECOREX

THE CLIENT
Woolworths Farming for the Future

THE BRIEF
Design an interactive spatial experience for Decorex Johannesburg that gives physical and emotional form to the Woolworths Farming for the Future sustainability platform.

THE CONCEPT
A sensory-led installation designed to prompt pause, participation, and behavioural shift. Rooted in regenerative thinking, the experience invited visitors to exchange a ClemenGold for a written pledge, transforming a transactional gesture into an act of commitment. Citrus-scented air and a wall of hand-signed promises created a living archive of collective intention.

THE INTERVENTION
Positioned at the entrance to the 100% Design hall at Decorex Johannesburg, the ClemenGold swap station functioned as both activation and artefact. Visitors were invited to peel their fruit into transparent bins, creating a slow-build, ephemeral data touchpoint, a quiet accumulation that rendered impact visible. The fruit became a medium for interaction, reflection, and design-led storytelling.

THE NUMBERS
6,000+ pledges signed over four days.

THE TEAM
Concept, experience design: Studio H
Stand production: Klara van Wyngaarden
Activation team: Eviwe Qubelo, Jana Wasserman, Mduduzi Miya

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FOOD DESIGN
INSTALLATION

OZCF RELOCATION LAUNCH

THE CLIENT

OZCF Market

THE BRIEF

To curate and produce the key moments of OZCF Market’s relocation celebration, creating a sequence of public-facing experiences that marked the move with meaning, ritual and joy.

THE RESULT

Studio H designed a layered public programme that transformed a relocation into a shared moment. The day unfolded as a choreographed sequence of experiences, from intimate media engagement to collective celebration.

At 7am, a private media launch opened the programme. This was followed by the Mayor’s ribbon cutting, reimagined as an 8-metre ribbon crafted entirely from green beans.

A public blessing event followed, featuring live poetry, speeches and a wishing tree created to hold the community’s hopes for the market’s next chapter. At the entrance, a cookie canopy formed an interactive threshold, inviting visitors to literally eat their way into the new space.

A celebration of movement, community and fresh beginnings.
Design rooted in ritual. Crafted for public joy.

THE TEAM


Concept and experience design: Studio H

Food design: Juwan Beyers Food Design

‍Chef: Mmabatho Molefe

MC: Kabous Meiring

‍Green bean ribbon: Nellie Mangwe

Vegetable hats: Crystal Birch

‍Vegetable sculptures: Philip Obermeyer

Cookies and cake: The Charming Chef

‍Cookies: Zee’s Delights & Kombuis tot Huis

Ushers: Hero Events

OZCF RELOCATION LAUNCH

THE CLIENT

OZCF Market

THE BRIEF

To curate and produce the key moments of OZCF Market’s relocation celebration, creating a sequence of public-facing experiences that marked the move with meaning, ritual and joy.

THE RESULT

Studio H designed a layered public programme that transformed a relocation into a shared moment. The day unfolded as a choreographed sequence of experiences, from intimate media engagement to collective celebration.

At 7am, a private media launch opened the programme. This was followed by the Mayor’s ribbon cutting, reimagined as an 8-metre ribbon crafted entirely from green beans.

A public blessing event followed, featuring live poetry, speeches and a wishing tree created to hold the community’s hopes for the market’s next chapter. At the entrance, a cookie canopy formed an interactive threshold, inviting visitors to literally eat their way into the new space.

A celebration of movement, community and fresh beginnings.
Design rooted in ritual. Crafted for public joy.

THE TEAM


Concept and experience design: Studio H

Food design: Juwan Beyers Food Design

‍Chef: Mmabatho Molefe

MC: Kabous Meiring

‍Green bean ribbon: Nellie Mangwe

Vegetable hats: Crystal Birch

‍Vegetable sculptures: Philip Obermeyer

Cookies and cake: The Charming Chef

‍Cookies: Zee’s Delights & Kombuis tot Huis

Ushers: Hero Events

FOOD DESIGN
OOI

CHERRYTIME MARKET DINNER

Only One Ingredient (OOI) – a conceptual food offering, focused on one ingredient or theme, that is designed by our team and executed by our chefs. For CherryTime we created a cherry-inspired feast, hosted at to celebrate the harvest.

On the menu:

On arrival:

  • Richard Bosman Charcuterie baguette with Cherry Time pickles and preserves
  • Cherry sours

Main course:

  • Sepial's Kitchen Cherry Time KFC with kimchi rice
  • How Bao Now Cherry Time glazed pork belly bao OR mushroom bao
  • Jafflehead bobotie jaffles OR potato curry jaffles with Cherry Time chutney
  • Pickled Cherry Time salad

Dessert:

  • Harlow frozen yogurt gelato with fresh Cherry Time cherry swirls
  • Vadas Cherry Time pasteis de nata
  • Deluxe at Market Day coffees (cherry liqueuer optional)

Sonic installation: Studio H

Vases: Brigit Lilley

Chef: Bianca Strydom

Waiters: Hero Staffing

Photos: Daniela Zondagh

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CHERRYTIME MARKET DINNER

Only One Ingredient (OOI) – a conceptual food offering, focused on one ingredient or theme, that is designed by our team and executed by our chefs. For CherryTime we created a cherry-inspired feast, hosted at to celebrate the harvest.

On the menu:

On arrival:

  • Richard Bosman Charcuterie baguette with Cherry Time pickles and preserves
  • Cherry sours

Main course:

  • Sepial's Kitchen Cherry Time KFC with kimchi rice
  • How Bao Now Cherry Time glazed pork belly bao OR mushroom bao
  • Jafflehead bobotie jaffles OR potato curry jaffles with Cherry Time chutney
  • Pickled Cherry Time salad

Dessert:

  • Harlow frozen yogurt gelato with fresh Cherry Time cherry swirls
  • Vadas Cherry Time pasteis de nata
  • Deluxe at Market Day coffees (cherry liqueuer optional)

Sonic installation: Studio H

Vases: Brigit Lilley

Chef: Bianca Strydom

Waiters: Hero Staffing

Photos: Daniela Zondagh

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POP-UP
EXPERIENCE DESIGN
CREATIVE DIRECTION

THE HOUSE OF SUNTORY POP-UP

THE CLIENT

Beam Suntory

THE BRIEF

Develop a disruptive earned media campaign aligned to The House of Suntory portfolio’s single minded messaging around Japanese craftsmanship in order to elevate awareness and accelerate meaning for The House of Suntory brands, whilst bringing the brand propositioning to life.  

THE RESULT

Studio H developed a consumer-first strategy that would increase the brand's most impactful channels to inspire action through shared passions by immersing the consumer in The House of Suntory brand world. The pop-up concept amplified the brands' alignment with Japanese craftsmanship that was further magnified through a programme of tastings and lifestyle Masterclasses.

The campaign coincided with Sakura (cherry blossom) season in Japan and invited consumers to immerse themselves in a sensory journey – capturing the essence of Japanese culture – at Hyde Park Corner, Johannesburg.

Project Lead: JC Landman

Creative Direction and Styling: Klara van Wyngaarden

Graphic Design: Spook Design Co.

Brand Ambassadors: Just Short, Steve Zylstra

Masterclass curation: WAZA

Food service: KōL

THE HOUSE OF SUNTORY POP-UP

THE CLIENT

Beam Suntory

THE BRIEF

Develop a disruptive earned media campaign aligned to The House of Suntory portfolio’s single minded messaging around Japanese craftsmanship in order to elevate awareness and accelerate meaning for The House of Suntory brands, whilst bringing the brand propositioning to life.  

THE RESULT

Studio H developed a consumer-first strategy that would increase the brand's most impactful channels to inspire action through shared passions by immersing the consumer in The House of Suntory brand world. The pop-up concept amplified the brands' alignment with Japanese craftsmanship that was further magnified through a programme of tastings and lifestyle Masterclasses.

The campaign coincided with Sakura (cherry blossom) season in Japan and invited consumers to immerse themselves in a sensory journey – capturing the essence of Japanese culture – at Hyde Park Corner, Johannesburg.

Project Lead: JC Landman

Creative Direction and Styling: Klara van Wyngaarden

Graphic Design: Spook Design Co.

Brand Ambassadors: Just Short, Steve Zylstra

Masterclass curation: WAZA

Food service: KōL

INSTALLATION
PRODUCTION

MOËT & CHANDON GOLDEN TREE

THE CLIENT

Moët & Chandon

THE BRIEF

Studio H has been the lead agency on the Moët & Chandon Golden Tree project for a number of years, driving the structure design and launch events.

THE RESULT

In 2017, 2018 and 2019 the tree consisted of 1680 empty champagne bottles that were collected from across the country and carefully re-used to make a 10-meter-high tree by 15 people over 17 days. 15 300 LED lights were used in 26 concentric rows to create the light.

Most recently, in 2021, a new tree design was launched at Nelson Mandela Square. It was an evening as memorable as it was celebratory in the City of Gold, as Moët & Chandon brought its unique savoir-fête to open South Africa’s festive season in style at the Moët & Chandon Golden Tree opening celebration at Tang Restaurant, attended by the country’s leading celebrities and dignitaries.

Festivities began with a musical performance by SAMA winning artist Simmy who entertained guests with her hit song Sonini. As is custom, Moët & Chandon included iconic South Africans in the experience – this year with Zozibini Tunzi, global humanitarian and Miss Universe 2019, alongside SA cricket captain Temba Bavuma. Black Coffee’s brilliant surprise performance ended the evening with an atmosphere few will forget.

The new Moët & Chandon Golden Tree, poised to offer perfect golden reflections of the Sandton skyline, is a sight to behold. Golden baubles adorn the tree’s gleaming metal exterior, while (for the first time) the interior opens to offer guests a truly immersive experience. Expect a show-stopping chandelier, crafted from 1,400 Moët & Chandon bottles, hanging delicately over a custom-designed champagne cork floor.

THE TEAM

Concept: Studio H

Architect: Stephen Hitchcock, Stretch Architects

Studio H: Hannerie Visser, JC Landman, Hendrik Coetzee, Elena Schutte

Styling: Klara van Wyngaarden

Logistics: Dirkie van der Merwe, Henk van der Schyf

Reveal moment: Tiaan Schutte

Venues: TANG Sandton, Nelson Mandela Square, Sandton City Mall

Staffing: Holla’

Travel: JetSet-Go

MOËT & CHANDON GOLDEN TREE

THE CLIENT

Moët & Chandon

THE BRIEF

Studio H has been the lead agency on the Moët & Chandon Golden Tree project for a number of years, driving the structure design and launch events.

THE RESULT

In 2017, 2018 and 2019 the tree consisted of 1680 empty champagne bottles that were collected from across the country and carefully re-used to make a 10-meter-high tree by 15 people over 17 days. 15 300 LED lights were used in 26 concentric rows to create the light.

Most recently, in 2021, a new tree design was launched at Nelson Mandela Square. It was an evening as memorable as it was celebratory in the City of Gold, as Moët & Chandon brought its unique savoir-fête to open South Africa’s festive season in style at the Moët & Chandon Golden Tree opening celebration at Tang Restaurant, attended by the country’s leading celebrities and dignitaries.

Festivities began with a musical performance by SAMA winning artist Simmy who entertained guests with her hit song Sonini. As is custom, Moët & Chandon included iconic South Africans in the experience – this year with Zozibini Tunzi, global humanitarian and Miss Universe 2019, alongside SA cricket captain Temba Bavuma. Black Coffee’s brilliant surprise performance ended the evening with an atmosphere few will forget.

The new Moët & Chandon Golden Tree, poised to offer perfect golden reflections of the Sandton skyline, is a sight to behold. Golden baubles adorn the tree’s gleaming metal exterior, while (for the first time) the interior opens to offer guests a truly immersive experience. Expect a show-stopping chandelier, crafted from 1,400 Moët & Chandon bottles, hanging delicately over a custom-designed champagne cork floor.

THE TEAM

Concept: Studio H

Architect: Stephen Hitchcock, Stretch Architects

Studio H: Hannerie Visser, JC Landman, Hendrik Coetzee, Elena Schutte

Styling: Klara van Wyngaarden

Logistics: Dirkie van der Merwe, Henk van der Schyf

Reveal moment: Tiaan Schutte

Venues: TANG Sandton, Nelson Mandela Square, Sandton City Mall

Staffing: Holla’

Travel: JetSet-Go

FOOD DESIGN
INSTALLATION

CHERRY TIME ORCHARD LUNCH

THE CLIENT

CherryTime

THE BRIEF

To create a lunch set within a working cherry orchard on the farm, an experience rooted in place, season, and simplicity.

THE RESULT

Set deep in the cherry orchards of Ceres, the table was designed as an extension of the landscape – unfussy, generous, and anchored in fire cooking. In collaboration with Juwan Beyers Food Design and Chef Strone Henry, we developed a menu that celebrated the cherry, woven through each course.

The result was a farm-style lunch that balanced sweetness, acidity, and smoke, celebrating the cherry in its many forms, from fresh and bright to slow-cooked and richly reduced.

THE MENU

Bread:

Potbrood cooked on fire

With burnt butter, cherry chutney and seasonal pickles

Starter:

Cape bream carpaccio with cherry rounds, roasted sesame, cherry dressing, fresh herbs

Mains:

Cumin, rose and cherry syrup basted chicken thigh kebabs with a dukkah crust

Zucchini fritters

Grilled whole veg on the fire with yoghurt dip

Cucumber, fennel, cherry and feta salad (find the recipe under recipes)

Fire cooked potatoes

Garlic lemon aioli

CHERRY TIME ORCHARD LUNCH

THE CLIENT

CherryTime

THE BRIEF

To create a lunch set within a working cherry orchard on the farm, an experience rooted in place, season, and simplicity.

THE RESULT

Set deep in the cherry orchards of Ceres, the table was designed as an extension of the landscape – unfussy, generous, and anchored in fire cooking. In collaboration with Juwan Beyers Food Design and Chef Strone Henry, we developed a menu that celebrated the cherry, woven through each course.

The result was a farm-style lunch that balanced sweetness, acidity, and smoke, celebrating the cherry in its many forms, from fresh and bright to slow-cooked and richly reduced.

THE MENU

Bread:

Potbrood cooked on fire

With burnt butter, cherry chutney and seasonal pickles

Starter:

Cape bream carpaccio with cherry rounds, roasted sesame, cherry dressing, fresh herbs

Mains:

Cumin, rose and cherry syrup basted chicken thigh kebabs with a dukkah crust

Zucchini fritters

Grilled whole veg on the fire with yoghurt dip

Cucumber, fennel, cherry and feta salad (find the recipe under recipes)

Fire cooked potatoes

Garlic lemon aioli

EDUCATION
CONCEPT

KIDS FOOD CURRICULUM

THE CLIENT

V&A Waterfront Makers Landing

THE BRIEF

Develop a kids food curriculum

THE RESULT

We are thankful to collaborators like the V&A Waterfront and Makers Landing who are serious about positively impacting South Africa’s food system by investing in children’s culinary education. Showcased here is a food curriculum we developed for them, aimed at teaching kitchen basics to kids between the ages of 5 and 12 — from appreciating South African flavours to the health benefits of different foods, how kitchen equipment works, the science of baking and everything in between.

THE TEAM

Programme design and development: Studio H

Recipe development: Studio H

‍Research: Studio H

‍Copy and editing: Studio H

‍Graphic design: Casper Schutte, Spook Design

KIDS FOOD CURRICULUM

THE CLIENT

V&A Waterfront Makers Landing

THE BRIEF

Develop a kids food curriculum

THE RESULT

We are thankful to collaborators like the V&A Waterfront and Makers Landing who are serious about positively impacting South Africa’s food system by investing in children’s culinary education. Showcased here is a food curriculum we developed for them, aimed at teaching kitchen basics to kids between the ages of 5 and 12 — from appreciating South African flavours to the health benefits of different foods, how kitchen equipment works, the science of baking and everything in between.

THE TEAM

Programme design and development: Studio H

Recipe development: Studio H

‍Research: Studio H

‍Copy and editing: Studio H

‍Graphic design: Casper Schutte, Spook Design

CONCEPT
SENSORY DESIGN
OLFACTORY DESIGN

LAPHROAIG SENSORY KIT

THE CLIENT

Laphroaig

THE BRIEF

Design a sensory tasting kit for the iconic single malt Scotch, Laphroaig.

THE RESULT

The sensorial kit links the brand to the peaty hills of Islay through touch, taste, smell, hearing and sight, making for a memorable tasting experience wherever it is presented to the consumer.

THE TEAM

Design and production: Studio H

Photography: Daniela Zondagh

LAPHROAIG SENSORY KIT

THE CLIENT

Laphroaig

THE BRIEF

Design a sensory tasting kit for the iconic single malt Scotch, Laphroaig.

THE RESULT

The sensorial kit links the brand to the peaty hills of Islay through touch, taste, smell, hearing and sight, making for a memorable tasting experience wherever it is presented to the consumer.

THE TEAM

Design and production: Studio H

Photography: Daniela Zondagh

FOOD XX
FOOD DESIGN
ART

MR MUNRO FLOWERS x FOOD XX WEEK

THE BRIEF

Design and create the most spectacular edible sculptures for FOOD XX Week and our Oranjezicht City Farm takeover weekend.

THE RESULT

Breathtaking edible art that exceeded our expectations and wowed the crowds!

Florist: Cameron Munro, Mr Munro Flowers and Tina Cloete, Tina's Floristry

Photos: Christopher James Chandler

MR MUNRO FLOWERS x FOOD XX WEEK

THE BRIEF

Design and create the most spectacular edible sculptures for FOOD XX Week and our Oranjezicht City Farm takeover weekend.

THE RESULT

Breathtaking edible art that exceeded our expectations and wowed the crowds!

Florist: Cameron Munro, Mr Munro Flowers and Tina Cloete, Tina's Floristry

Photos: Christopher James Chandler

SENSORY DESIGN
FUTURE FOOD

RE-MEMBER CHAIR

“Re-member” is our sustainable chair submission for the Decorex chari design project. A repurposed garden chair coated with precious millet flour and hand stitched millet-stuffed pillow in reused kitchen vacuum bag. Giving back millet its seat at the table.  

Chair design: Juwan Beyers

RE-MEMBER CHAIR

“Re-member” is our sustainable chair submission for the Decorex chari design project. A repurposed garden chair coated with precious millet flour and hand stitched millet-stuffed pillow in reused kitchen vacuum bag. Giving back millet its seat at the table.  

Chair design: Juwan Beyers

FOOD DESIGN
INSTALLATION

MILAN DESIGN WEEK

Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr‍

Art Direction by @rads.group‍

Culinary Design by @studio_h_

‍Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

MILAN DESIGN WEEK

Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr‍

Art Direction by @rads.group‍

Culinary Design by @studio_h_

‍Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

FOOD DESIGN
MENU DESIGN
EXPERIENCE DESIGN

CAESARSTONE #SDC24

THE CLIENT

Caesarstone

THE BRIEF

Design and produce the awards ceremony for the annual Caesarstone Student Designer Competition. This year, students were invited to design a Museum of South African Languages located at the Maropeng in the Cradle of Humankind, becoming a vibrant celebration of linguistic diversity and showcasing the richness, history, and evolution of the numerous languages spoken in South Africa.

THE RESULT

The theme came alive through an immersive experience that honoured South Africa’s rich linguistic diversity, expressed creatively through food. Each station celebrated one of South Africa’s 12 official languages, offering a dish that reflected its cultural heritage – from bobotie jaffels to amagwinya and fire-roasted corn to crispy fish fingers. Paying tribute to the Cradle of Humankind – the birthplace of fire – many of the dishes were prepared using traditional fire-cooking methods. The experience concluded on a playful, nostalgic note with a giant jelly and custard installation. Each station featured an interactive sound button in its corresponding language.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H

Food collaborator: Bianca Strydom

Photo moment: Klara van Wyngaarden

Performance: SPIRIT IN MOTION

Graphic design: Spook Design Co.

Thank you to Sello, Norman and the team at Maropeng

CAESARSTONE #SDC24

THE CLIENT

Caesarstone

THE BRIEF

Design and produce the awards ceremony for the annual Caesarstone Student Designer Competition. This year, students were invited to design a Museum of South African Languages located at the Maropeng in the Cradle of Humankind, becoming a vibrant celebration of linguistic diversity and showcasing the richness, history, and evolution of the numerous languages spoken in South Africa.

THE RESULT

The theme came alive through an immersive experience that honoured South Africa’s rich linguistic diversity, expressed creatively through food. Each station celebrated one of South Africa’s 12 official languages, offering a dish that reflected its cultural heritage – from bobotie jaffels to amagwinya and fire-roasted corn to crispy fish fingers. Paying tribute to the Cradle of Humankind – the birthplace of fire – many of the dishes were prepared using traditional fire-cooking methods. The experience concluded on a playful, nostalgic note with a giant jelly and custard installation. Each station featured an interactive sound button in its corresponding language.

THE TEAM

Concept, experience design, menu design, culinary curation: Studio H

Food collaborator: Bianca Strydom

Photo moment: Klara van Wyngaarden

Performance: SPIRIT IN MOTION

Graphic design: Spook Design Co.

Thank you to Sello, Norman and the team at Maropeng

CONCEPT
INSTALLATION
PRODUCTION

BEYOND THE BLUE INSTALLATION

THE CLIENT

V&A Waterfront Makers Landing

THE BRIEF

Create a food-themed installation for Makers Landing

THE RESULT

We collaborated with Mikateko Media during the Makers Landing Seafood Fest to design an installation that would highlight the plight of South African fisherwomen.

With UWC PLAAS, Mikateko published a book, Beyond The Blue - Women of the Sea, that documents the lives and livelihoods of 17 women who give a snapshot into the world of fishing rights complexities, entrepreneurship, motherhood, and making a living from the sea.

We combined an installation of portraits from the book with an existing Studio H project, Visnetten, that just returned from The Netherlands. Visnetten was on show at @museumrijswijk in The Hague until the end of January 2022 as part of the show “Food For Thought”. Recipe cards attached to embroidered fishing nets tell the story of a broken food system and the invisible people, often women, in that system. Visitors are encouraged to remove the cards with seafood recipes to expose the embroidery.

THE TEAM

Mikateko Media and Koe’sister magazine: Ingrid Jones, Desiree Johnson, Roxanne Holman, Leane Feris

UWC PLAAS: Prof Moenieba Isaacs

Recipes: Koe’sister magazine

Fisher women: Solene Smith, Nadiema Jacobs, Katrina Ahrendse, Sarah Niemand, Betsie Lawrence, Charmaine Daniels, Rose Malan, Fatiema “Poppie” Kok, Michelle Singh, Carmelita Mostert, Rovina Europa, Porche Sebonka, Emily Newman, Mary Hull, Francis Oerson, Sharon Kruger, Taitum-Lee Manual

Embroidery by Keiskamma Art Project: Veronica Betani, Nombulelo Paliso, Bonelwa Paliso, Setyenzwa Mangwana, Esethu Makubalo, Nokuzola Mvaphants, Thabisa Gusha, Fikiswa Madlingozi, Sanela Maxengana

Graphic design: Casper Schutte, Spook Design

Installation concept and design: Studio H

Photos: Daniela Zondagh

BEYOND THE BLUE INSTALLATION

THE CLIENT

V&A Waterfront Makers Landing

THE BRIEF

Create a food-themed installation for Makers Landing

THE RESULT

We collaborated with Mikateko Media during the Makers Landing Seafood Fest to design an installation that would highlight the plight of South African fisherwomen.

With UWC PLAAS, Mikateko published a book, Beyond The Blue - Women of the Sea, that documents the lives and livelihoods of 17 women who give a snapshot into the world of fishing rights complexities, entrepreneurship, motherhood, and making a living from the sea.

We combined an installation of portraits from the book with an existing Studio H project, Visnetten, that just returned from The Netherlands. Visnetten was on show at @museumrijswijk in The Hague until the end of January 2022 as part of the show “Food For Thought”. Recipe cards attached to embroidered fishing nets tell the story of a broken food system and the invisible people, often women, in that system. Visitors are encouraged to remove the cards with seafood recipes to expose the embroidery.

THE TEAM

Mikateko Media and Koe’sister magazine: Ingrid Jones, Desiree Johnson, Roxanne Holman, Leane Feris

UWC PLAAS: Prof Moenieba Isaacs

Recipes: Koe’sister magazine

Fisher women: Solene Smith, Nadiema Jacobs, Katrina Ahrendse, Sarah Niemand, Betsie Lawrence, Charmaine Daniels, Rose Malan, Fatiema “Poppie” Kok, Michelle Singh, Carmelita Mostert, Rovina Europa, Porche Sebonka, Emily Newman, Mary Hull, Francis Oerson, Sharon Kruger, Taitum-Lee Manual

Embroidery by Keiskamma Art Project: Veronica Betani, Nombulelo Paliso, Bonelwa Paliso, Setyenzwa Mangwana, Esethu Makubalo, Nokuzola Mvaphants, Thabisa Gusha, Fikiswa Madlingozi, Sanela Maxengana

Graphic design: Casper Schutte, Spook Design

Installation concept and design: Studio H

Photos: Daniela Zondagh

REPORT

100+ FLAVOURS REPORT

100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.

THE TEAM

Concept: Studio H

Copy and research: Dr Anna Trapido

Copy editing, publishing: Hannerie Visser, JC Landman

Styling: Juwan Beyers

Photography: Ashleigh Frans, Daniela Zondagh

Graphic Design: Hoick

100+ FLAVOURS REPORT

100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.

THE TEAM

Concept: Studio H

Copy and research: Dr Anna Trapido

Copy editing, publishing: Hannerie Visser, JC Landman

Styling: Juwan Beyers

Photography: Ashleigh Frans, Daniela Zondagh

Graphic Design: Hoick

MEDIA DROPS

DON JULIO MEDIA DROP

THE CLIENT

Orchard on 25 for Don Julio South Africa

THE BRIEF

In celebration of World Tequila Month, we were tasked with crafting special media drops for Don Julio.

THE RESULT

Delivery of time-sensitive Man in the Hat ice sculptures with a hidden message inside and beautifully crafted tequila box & goodies.

THE TEAM

Studio H

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DON JULIO MEDIA DROP

THE CLIENT

Orchard on 25 for Don Julio South Africa

THE BRIEF

In celebration of World Tequila Month, we were tasked with crafting special media drops for Don Julio.

THE RESULT

Delivery of time-sensitive Man in the Hat ice sculptures with a hidden message inside and beautifully crafted tequila box & goodies.

THE TEAM

Studio H

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FOOD DESIGN
MENU DESIGN

KRAAKTAFEL – NEW YEAR'S EVE

THE CLIENT

KRAAKTAFEL

THE BRIEF

The KRAAKTAFEL is a dining experience created and curated by Kraak, embracing vulnerability in nature. For this special New Year's Eve edition, we were tasked with designing a shared feast that celebrated fire, bold flavours, and the joy of communal dining.

THE RESULT

In collaboration with chef Mmabatho Molefe, we designed a menu that embraced generous, fire-cooked flavours and interactive, shareable moments. The evening began with a striking 20-meter mille-feuille braaibroodjie installation on arrival. The bread course featured rosemary tear-and-share bread served with butter blocks and a hummus rich with sundried-tomato and olives. Starters included a vibrant green goddess salad and delicate yellowtail ceviche, cured in coconut tiger’s milk with apple, red onion, fresh coriander, and curry oil. The main feast was cooked over an open fire – spatchcock chicken with salsa verde, whole Tomahawk steak with peppercorn sauce, clay-baked root vegetables, a leek and ricotta galette, and lemon couscous salad brightened with pomegranate, mint, and peach. Dessert brought a duo of indulgence: fire-cooked pineapple with coconut crumb and butterscotch, alongside a shareable dark rum and muscovado brûlée. As the clock struck midnight, the feast ended with Kosgangsta burgers and chips, a fitting way to welcome the new year with comfort and celebration.

THE TEAM

Menu concept, design, culinary curation: Studio H, Mmabatho Molefe

Food collaborator: Mmabatho Molefe

Culinary team: Mmabatho Molefe, Bianca Strydom, Faith Sotondoshe, Wes Watlington, Zandi Bhayi, Strone Henry, Ashleigh Frans, Luyanda Sogiba

Photography and videography: Daniela Zondagh

KRAAKTAFEL – NEW YEAR'S EVE

THE CLIENT

KRAAKTAFEL

THE BRIEF

The KRAAKTAFEL is a dining experience created and curated by Kraak, embracing vulnerability in nature. For this special New Year's Eve edition, we were tasked with designing a shared feast that celebrated fire, bold flavours, and the joy of communal dining.

THE RESULT

In collaboration with chef Mmabatho Molefe, we designed a menu that embraced generous, fire-cooked flavours and interactive, shareable moments. The evening began with a striking 20-meter mille-feuille braaibroodjie installation on arrival. The bread course featured rosemary tear-and-share bread served with butter blocks and a hummus rich with sundried-tomato and olives. Starters included a vibrant green goddess salad and delicate yellowtail ceviche, cured in coconut tiger’s milk with apple, red onion, fresh coriander, and curry oil. The main feast was cooked over an open fire – spatchcock chicken with salsa verde, whole Tomahawk steak with peppercorn sauce, clay-baked root vegetables, a leek and ricotta galette, and lemon couscous salad brightened with pomegranate, mint, and peach. Dessert brought a duo of indulgence: fire-cooked pineapple with coconut crumb and butterscotch, alongside a shareable dark rum and muscovado brûlée. As the clock struck midnight, the feast ended with Kosgangsta burgers and chips, a fitting way to welcome the new year with comfort and celebration.

THE TEAM

Menu concept, design, culinary curation: Studio H, Mmabatho Molefe

Food collaborator: Mmabatho Molefe

Culinary team: Mmabatho Molefe, Bianca Strydom, Faith Sotondoshe, Wes Watlington, Zandi Bhayi, Strone Henry, Ashleigh Frans, Luyanda Sogiba

Photography and videography: Daniela Zondagh

RECIPES

KISSABEL APPLE ROSES

INGREDIENTS

  • 2 large Kissabel apples, cored and very thinly sliced
  • 60 ml cup white sugar
  • ⁠1t ground cinnamon
  • 1 roll frozen puff pastry, thawed
  • 60 ml melted butter
  • 1 large egg
  • 1 t confectioners' sugar (for garnishing)

METHOD

  • Preheat the oven to 160°C.
  • Place apple slices in a microwave-safe bowl. Microwave on high until slices are slightly softened, about 45 seconds. Cover the plate with plastic wrap.
  • Mix sugar and cinnamon in a small bowl.
  • Roll puff pastry sheet slightly. Using a pizza cutter or knife, cut 6 rectangles. Reserve remaining pieces for another use.
  • Spread melted butter over dough, and sprinkle with a generous amount of cinnamon sugar. Place apple slices along one long edge of dough, overlapping slices slightly. Fold the bottom half of dough over apple slices to form a long "folder" of dough with rounded edges of apple slices exposed. Roll from end to end to form a rose.
  • Beat egg in small bowl. Brush surface of dough with egg wash. Sprinkle with cinnamon sugar.
  • Bake on the middle rack in the preheated oven until well browned, about 20-25minutes until the bottom of the rose is fully cooked. Remove apple roses from oven and finish cooling on a wire rack.
  • Dust with confectioners' sugar before serving.

Recipe by Mmabatho Molefe.

KISSABEL APPLE ROSES

INGREDIENTS

  • 2 large Kissabel apples, cored and very thinly sliced
  • 60 ml cup white sugar
  • ⁠1t ground cinnamon
  • 1 roll frozen puff pastry, thawed
  • 60 ml melted butter
  • 1 large egg
  • 1 t confectioners' sugar (for garnishing)

METHOD

  • Preheat the oven to 160°C.
  • Place apple slices in a microwave-safe bowl. Microwave on high until slices are slightly softened, about 45 seconds. Cover the plate with plastic wrap.
  • Mix sugar and cinnamon in a small bowl.
  • Roll puff pastry sheet slightly. Using a pizza cutter or knife, cut 6 rectangles. Reserve remaining pieces for another use.
  • Spread melted butter over dough, and sprinkle with a generous amount of cinnamon sugar. Place apple slices along one long edge of dough, overlapping slices slightly. Fold the bottom half of dough over apple slices to form a long "folder" of dough with rounded edges of apple slices exposed. Roll from end to end to form a rose.
  • Beat egg in small bowl. Brush surface of dough with egg wash. Sprinkle with cinnamon sugar.
  • Bake on the middle rack in the preheated oven until well browned, about 20-25minutes until the bottom of the rose is fully cooked. Remove apple roses from oven and finish cooling on a wire rack.
  • Dust with confectioners' sugar before serving.

Recipe by Mmabatho Molefe.

CONTENT
EDUCATION

KIDS FOOD STUDIO

In a world where teaching healthy eating habits and responsible food choices to children has become more crucial than ever, we are thrilled to announce the launch of our Kids Food Studio digital recipe and activity book. This innovative and engaging document is designed to empower children aged 5 to 12, with essential skills and knowledge (from kitchen basics to the food rainbow), allowing them to foster a positive bond with food from an early age.

Kids Food Studio is more than just a resource; it's a dynamic experience that takes young learners on a food adventure.

Buy the little KIDS FOOD STUDIO recipe and activity book.

‍

Recipes: Rowan Hackley, Kabelo Tala, Juwan Beyers

Graphic design: Casper Schutte

KIDS FOOD STUDIO

In a world where teaching healthy eating habits and responsible food choices to children has become more crucial than ever, we are thrilled to announce the launch of our Kids Food Studio digital recipe and activity book. This innovative and engaging document is designed to empower children aged 5 to 12, with essential skills and knowledge (from kitchen basics to the food rainbow), allowing them to foster a positive bond with food from an early age.

Kids Food Studio is more than just a resource; it's a dynamic experience that takes young learners on a food adventure.

Buy the little KIDS FOOD STUDIO recipe and activity book.

‍

Recipes: Rowan Hackley, Kabelo Tala, Juwan Beyers

Graphic design: Casper Schutte