EXPERIENCE DESIGN
CONCEPT
MENU DESIGN

EARTH HOUR DINNER '22

THE CLIENT

M-Net

THE BRIEF

Conceptualise a dinner for the MasterChef South Africa sponsons and guests for Earth Hour 2021.

THE RESULT

Amidst accelerating climate change and staggering biodiversity loss, Earth Hour continues to inspire millions of people to take action for our planet and nature. Every year, at 20:30 on the last Saturday of March, supporters in over 190 countries and territories unite, taking action on and raising awareness of the issues facing our one home.

With MasterChef South Africa’s commitment to sustainability and the environment, it was only apt to host the official sponsor’s dinner on Earth Hour 2022. This dinner was attended by 80 of the main sponsors, associated sponsors, contestants and judges, DStv Rewards Winners, production agency and members of the media. The dinner was prepared by Chefs Mmabatho Molefe and Bertus Basson, and the canapés were served on ‘Shellegance’ by local artist Lucie De Moyencourt.

THE TEAM

Venue: Makers Landing

Sponsors: M-Net, DStv Rewards, Pick ‘n Pay, V&A Waterfront, Makers Landing

Associated sponsors: @home, Hisense

Chefs: Eike by Bertus Basson, Mmabatho Molefe, Emazulwini

Canapé plates: Lucie de Moyencourt

EARTH HOUR DINNER '22

THE CLIENT

M-Net

THE BRIEF

Conceptualise a dinner for the MasterChef South Africa sponsons and guests for Earth Hour 2021.

THE RESULT

Amidst accelerating climate change and staggering biodiversity loss, Earth Hour continues to inspire millions of people to take action for our planet and nature. Every year, at 20:30 on the last Saturday of March, supporters in over 190 countries and territories unite, taking action on and raising awareness of the issues facing our one home.

With MasterChef South Africa’s commitment to sustainability and the environment, it was only apt to host the official sponsor’s dinner on Earth Hour 2022. This dinner was attended by 80 of the main sponsors, associated sponsors, contestants and judges, DStv Rewards Winners, production agency and members of the media. The dinner was prepared by Chefs Mmabatho Molefe and Bertus Basson, and the canapés were served on ‘Shellegance’ by local artist Lucie De Moyencourt.

THE TEAM

Venue: Makers Landing

Sponsors: M-Net, DStv Rewards, Pick ‘n Pay, V&A Waterfront, Makers Landing

Associated sponsors: @home, Hisense

Chefs: Eike by Bertus Basson, Mmabatho Molefe, Emazulwini

Canapé plates: Lucie de Moyencourt

REPORT

100+ FLAVOURS REPORT

100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.

THE TEAM

Concept: Studio H

Copy and research: Dr Anna Trapido

Copy editing, publishing: Hannerie Visser, JC Landman

Styling: Juwan Beyers

Photography: Ashleigh Frans, Daniela Zondagh

Graphic Design: Hoick

100+ FLAVOURS REPORT

100+ Flavours is a report of South Africa’s iconic ingredients, recipes, cooking methods and culinary tools. It showcases the overlapping influences – ancient and modern, urban and rural – that have created regional and cultural variations on shared themes – vetkoek meets magwinya, tšhotlo fuses with fynvleis, and bunny chows become kota and spathlos. The report highlights – in a comprehensive yet easy-to-understand way – the major impact that the ravages of colonialism, apartheid, poverty and dispossession have had on who consumes what, where and how often in South Africa. It also draws attention to the insightful social, economic, political, and psychological local stories that are infused into every spoon of soured sorghum ting and each bite of biltong. There is a tale to be told through every mouthful of mebos and each crunch of madzhulu termites. And there are ancestral acknowledgements in every sip of amasi, boegoebrandewyn and umqombothi.

THE TEAM

Concept: Studio H

Copy and research: Dr Anna Trapido

Copy editing, publishing: Hannerie Visser, JC Landman

Styling: Juwan Beyers

Photography: Ashleigh Frans, Daniela Zondagh

Graphic Design: Hoick

RECIPES

STRONE'S TUNA BURGERS

For Youth Day, Studio H teamed up with Strone Henry to support Weskusmandjie’s Youth Day initiative, with the support of Woolworths. Under the leadership of Hilda Adams, Weskusmandjie, a dedicated group of local fisherwomen from Steenbergs Cove, hosted a meaningful and creative event for 40 children (ages 6–12) under the theme Ocean Protection on Youth Day. These burgers, made with Woolworths sustainably caught tuna, were served at the Weskusmandjie Youth Day event. Woolworths tuna is caught by hook and line one at a time, while supporting communities, protecting our oceans and future stocks of tuna.

Serves 4

Ingredients

For the fish cakes

  • 2 large potatoes, peeled, boiled and mashed
  • 2 tins tuna, drained
  • 1 egg, beaten
  • 2 T parsley, roughly chopped
  • 2 T chives, chopped
  • 2 cloves garlic, minced
  • Zest of two lemons
  • Salt and pepper, to taste
  • Oil, for shallow frying

Dredging station

  • Cake flour, for coating
  • 2 eggs, beaten
  • Bread crumbs, for coating

To make the burgers

  • 4 buns of your choice
  • Lettuce
  • Tomato slices

Method

1.⁠ ⁠Prepare the mixture:

  • In a large bowl, combine the mashed potatoes and drained tuna.
  • Add the beaten egg, parsley, chives, garlic and lemon zest.
  • Season with salt and pepper to taste.
  • Mix until all ingredients are well incorporated.

2.⁠ ⁠Shape the fish cakes:

  • Divide the mixture into four equal portions.
  • Shape each portion into a patty, about 2-3 cm thick.
  • Place them on a tray and chill in the fridge for 15-20 minutes to firm up.

3.⁠ ⁠Dredge the fish cakes:

  • Set up a dredging station with three shallow bowls: one with cake flour, one with the beaten eggs, and one with bread crumbs.
  • Coat each fish cake in flour, then dip into the beaten egg and finally coat with breadcrumbs.
  • Set aside on a plate.

4.⁠ ⁠Fry the fish cakes:

  • Heat a shallow layer of oil in a frying pan over medium heat.
  • Once hot, gently add the fish cakes.
  • Fry for 3-4 minutes on each side or until golden brown and crispy.
  • Remove and drain on paper towel.

Assemble the burgers, using your buns and toppings of choice.

STRONE'S TUNA BURGERS

For Youth Day, Studio H teamed up with Strone Henry to support Weskusmandjie’s Youth Day initiative, with the support of Woolworths. Under the leadership of Hilda Adams, Weskusmandjie, a dedicated group of local fisherwomen from Steenbergs Cove, hosted a meaningful and creative event for 40 children (ages 6–12) under the theme Ocean Protection on Youth Day. These burgers, made with Woolworths sustainably caught tuna, were served at the Weskusmandjie Youth Day event. Woolworths tuna is caught by hook and line one at a time, while supporting communities, protecting our oceans and future stocks of tuna.

Serves 4

Ingredients

For the fish cakes

  • 2 large potatoes, peeled, boiled and mashed
  • 2 tins tuna, drained
  • 1 egg, beaten
  • 2 T parsley, roughly chopped
  • 2 T chives, chopped
  • 2 cloves garlic, minced
  • Zest of two lemons
  • Salt and pepper, to taste
  • Oil, for shallow frying

Dredging station

  • Cake flour, for coating
  • 2 eggs, beaten
  • Bread crumbs, for coating

To make the burgers

  • 4 buns of your choice
  • Lettuce
  • Tomato slices

Method

1.⁠ ⁠Prepare the mixture:

  • In a large bowl, combine the mashed potatoes and drained tuna.
  • Add the beaten egg, parsley, chives, garlic and lemon zest.
  • Season with salt and pepper to taste.
  • Mix until all ingredients are well incorporated.

2.⁠ ⁠Shape the fish cakes:

  • Divide the mixture into four equal portions.
  • Shape each portion into a patty, about 2-3 cm thick.
  • Place them on a tray and chill in the fridge for 15-20 minutes to firm up.

3.⁠ ⁠Dredge the fish cakes:

  • Set up a dredging station with three shallow bowls: one with cake flour, one with the beaten eggs, and one with bread crumbs.
  • Coat each fish cake in flour, then dip into the beaten egg and finally coat with breadcrumbs.
  • Set aside on a plate.

4.⁠ ⁠Fry the fish cakes:

  • Heat a shallow layer of oil in a frying pan over medium heat.
  • Once hot, gently add the fish cakes.
  • Fry for 3-4 minutes on each side or until golden brown and crispy.
  • Remove and drain on paper towel.

Assemble the burgers, using your buns and toppings of choice.

ACTIVATION
CONCEPT
FOOD DESIGN

NANDO'S VUSA ACTIVATION

THE CLIENT

Nando's

THE BRIEF

Create an activation for Nando's Vusa at an Anglo event during Mininig Indaba.

THE RESULT

For the Nando’s pop-up at an Anglo event during Mining Indaba 2024, we partnered with Faieez Alexander, the visionary and founder of Fuzzys Koesisters, hailed as the home of Cape Town’s best koesister by KFM. These traditional Cape Malay treats are more than pastries, they symbolise a story of resilience and a rich heritage. We served up Nando's Vusa-infused PERi-koesister ice cream sandwiches in The Residency at Makers Landing. This pop-up restaurant space was designed in collaboration with Clout/SA, a Nandos-led design programme that facilitates collaboration between designers and the hospitality sector.

Anglo event production: True North Event Design
Fabric pattern design: Thandazani Nofingxana
Packaging pattern design: Bonolo Chepape

NANDO'S VUSA ACTIVATION

THE CLIENT

Nando's

THE BRIEF

Create an activation for Nando's Vusa at an Anglo event during Mininig Indaba.

THE RESULT

For the Nando’s pop-up at an Anglo event during Mining Indaba 2024, we partnered with Faieez Alexander, the visionary and founder of Fuzzys Koesisters, hailed as the home of Cape Town’s best koesister by KFM. These traditional Cape Malay treats are more than pastries, they symbolise a story of resilience and a rich heritage. We served up Nando's Vusa-infused PERi-koesister ice cream sandwiches in The Residency at Makers Landing. This pop-up restaurant space was designed in collaboration with Clout/SA, a Nandos-led design programme that facilitates collaboration between designers and the hospitality sector.

Anglo event production: True North Event Design
Fabric pattern design: Thandazani Nofingxana
Packaging pattern design: Bonolo Chepape

CURATION

MAKERS LANDING

THE CLIENT

V&A Waterfront

THE BRIEF

Lead curator, Makers Landing

THE RESULT

Hannerie was the inaugural lead curator and designer of this purpose-driven space that supports job creation and skills development, a space that champions small businesses and facilitates skills-sharing between credible food experts and budding entrepreneurs. Studio H is still part of the mentorship programme for tenants at Makers Landing, whereby our studio assists food entrepreneurs to scale their businesses.

THE TEAM

Photo: Ashleigh Frans

MAKERS LANDING

THE CLIENT

V&A Waterfront

THE BRIEF

Lead curator, Makers Landing

THE RESULT

Hannerie was the inaugural lead curator and designer of this purpose-driven space that supports job creation and skills development, a space that champions small businesses and facilitates skills-sharing between credible food experts and budding entrepreneurs. Studio H is still part of the mentorship programme for tenants at Makers Landing, whereby our studio assists food entrepreneurs to scale their businesses.

THE TEAM

Photo: Ashleigh Frans

3D FOOD PRINTING
FUTURE FOOD

META FUTURE FOOD DINNER

THE CLIENT

Meta Creators Dinner

THE BRIEF

Design a future food menu for the Meta Creators Dinner

THE RESULT

The starters were personalised 3D printed vegan schmear designs, based on questionnaires completed by guests before the event. Each guest received a URL version of their IRL 3D print.

The main course was a flexitarian dish with vegetables as the star and the meat as a side dish. The harissa-grilled cauliflower steak, caramelised cauliflower puree, smoked cep velouté and crispy kale was infused with rosemary smoke, served with a side of lamb noisette and lamb jus.

We intentionally designed dessert with overtly bitter notes – a fynbos soufflé with a juniper and grapefruit ice cream and grapefruit gin digestif. Guests could then sonically season their desserts to make it taste sweeter by listening to the soundtrack supplied.

THE TEAM

Commissioned by Clockwork Media

Vegan schmear: Amma’s Creamery

Ugly gin: Pienaar & Son

Graphic design: Spook Design Co.

META FUTURE FOOD DINNER

THE CLIENT

Meta Creators Dinner

THE BRIEF

Design a future food menu for the Meta Creators Dinner

THE RESULT

The starters were personalised 3D printed vegan schmear designs, based on questionnaires completed by guests before the event. Each guest received a URL version of their IRL 3D print.

The main course was a flexitarian dish with vegetables as the star and the meat as a side dish. The harissa-grilled cauliflower steak, caramelised cauliflower puree, smoked cep velouté and crispy kale was infused with rosemary smoke, served with a side of lamb noisette and lamb jus.

We intentionally designed dessert with overtly bitter notes – a fynbos soufflé with a juniper and grapefruit ice cream and grapefruit gin digestif. Guests could then sonically season their desserts to make it taste sweeter by listening to the soundtrack supplied.

THE TEAM

Commissioned by Clockwork Media

Vegan schmear: Amma’s Creamery

Ugly gin: Pienaar & Son

Graphic design: Spook Design Co.

FOOD XX

FOOD XX AWARDS 2024

We are overjoyed to reveal the winners of this year’s Food XX Women in Food Awards! As the founders, we are incredibly proud, deeply moved, and endlessly inspired by these extraordinary women. Their achievements in reshaping the food industry, driving forward innovation, and promoting inclusivity are nothing short of remarkable. The winners embody the spirit and dedication that Food XX seeks to honour, and we couldn’t be prouder to celebrate them. Dive into our full press release for all the details below. Let’s celebrate these trailblazers who are setting new standards and leading the way in the world of food.

PRESS RELEASE

FOOD XX Awards 2024

Recognising 19 Women Transforming South Africa’s Food Scene

A group of 19 women from across South Africa have been honoured for their outstanding contributions to the food and hospitality industry.

The winners of the 2024 FOOD XX Awards have been revealed, with 19 pioneers honoured at a special ceremony held at Soetmelksvlei, Babylonstoren, on Wednesday, 28 August. Launched by Studio H in 2019, the biennial awards celebrate the remarkable contributions of women across the food and hospitality industry, recognising excellence in everything from farming and food styling to education, culinary heritage, and beyond.

“We were once again overwhelmed by the incredible volume of nominations," says Hannerie Visser, director and founder of Studio H. "This only strengthens our conviction that women truly are the backbone of the food and hospitality industry. Now, more than ever, it’s crucial that we take the time to celebrate and honour their remarkable contributions.”

The winners were those who received the most votes from a pool of over 500 candidates. Nominations were open to the public during the months of July and August, with the judging performed by an independent panel comprising winners from the year prior – as is customary at the FOOD XX Awards. This year’s panel consisted, amongst others, of Dr Anna Trapido, Zandile Finxa, Khanya Mzongwana and Errieda du Toit.

“We are thrilled to shine a light on the extraordinary women shaping the future of our industry,” says Visser. “The FOOD XX Awards are more than just a celebration of their achievements; they are a platform for amplifying their voices and fostering a community where women can inspire, uplift, and support one another across every aspect of food and hospitality.”

The 2024 FOOD XX Awards winners, by category, are as follows:

Baker: Megan Wessels, owner of With HÄRT Bakery

Behind the scenes: Chiara Turilli, co-founder of Lello’s Deli

Drinks: Danielle Schoeman, the founder and distiller at Doña Distillery

Food Educator: Debbie Ayub, co-owner & principal of Sense of Taste Chef School

Food Entrepreneur: Daniela Gutstadt, owner and executive chef of Culinary Table Restaurant and Deli in Lanseria

Farming: Iming Lin, owner of Meuse Farm

Food Heritage: Mashau Mabunda, founder of Xigugu Royalty

Food Photographer: Ashleigh Frans, owner of Wide Wing Photography

Food stylist presented by Spekko: Simone Nel

Food writer presented by Spekko: Khanya Mzongwana, Deputy Food Editor, Woolworths Taste

Front of House presented by Krone: Katlego Mathobela, head sommelier at Proud Mary

Future Food: Roushanna Gray, founder and owner of Veld and Sea

Giving Back: Nolizwe Sotondoshe, founder of Nande’s Kitchen

In The Kitchen: Jes Doveton, owner of Acid Wine Bar

Sustainability: Latiefah Behardien, the Chief Technical and Sustainability Officer at Woolworths Foods

Legacy Award: Abigail Donnelly, the Creative Food Editor at Woolworths Taste, Eat Out Chief Judge and Food Creative for Woolworths Foods Marketing

Trailblazer: Zyda Rylands, the outgoing CEO of Woolworths Foods

Chef of the Year presented by ClemenGold: Jessica van Dyk, Chef Patron at Post & Pepper

Food Icon: Xoliswa Ndoyiya, former personal chef to Nelson Mandela and custodian of Xhosa culinary culture

“Our winners are paving the way for a future where food connects us all in deeper, more meaningful ways,” says Visser. “Their creativity and determination are driving change that extends beyond the plate – redefining our relationships, our communities, and our shared experiences.”

FOOD XX AWARDS 2024

We are overjoyed to reveal the winners of this year’s Food XX Women in Food Awards! As the founders, we are incredibly proud, deeply moved, and endlessly inspired by these extraordinary women. Their achievements in reshaping the food industry, driving forward innovation, and promoting inclusivity are nothing short of remarkable. The winners embody the spirit and dedication that Food XX seeks to honour, and we couldn’t be prouder to celebrate them. Dive into our full press release for all the details below. Let’s celebrate these trailblazers who are setting new standards and leading the way in the world of food.

PRESS RELEASE

FOOD XX Awards 2024

Recognising 19 Women Transforming South Africa’s Food Scene

A group of 19 women from across South Africa have been honoured for their outstanding contributions to the food and hospitality industry.

The winners of the 2024 FOOD XX Awards have been revealed, with 19 pioneers honoured at a special ceremony held at Soetmelksvlei, Babylonstoren, on Wednesday, 28 August. Launched by Studio H in 2019, the biennial awards celebrate the remarkable contributions of women across the food and hospitality industry, recognising excellence in everything from farming and food styling to education, culinary heritage, and beyond.

“We were once again overwhelmed by the incredible volume of nominations," says Hannerie Visser, director and founder of Studio H. "This only strengthens our conviction that women truly are the backbone of the food and hospitality industry. Now, more than ever, it’s crucial that we take the time to celebrate and honour their remarkable contributions.”

The winners were those who received the most votes from a pool of over 500 candidates. Nominations were open to the public during the months of July and August, with the judging performed by an independent panel comprising winners from the year prior – as is customary at the FOOD XX Awards. This year’s panel consisted, amongst others, of Dr Anna Trapido, Zandile Finxa, Khanya Mzongwana and Errieda du Toit.

“We are thrilled to shine a light on the extraordinary women shaping the future of our industry,” says Visser. “The FOOD XX Awards are more than just a celebration of their achievements; they are a platform for amplifying their voices and fostering a community where women can inspire, uplift, and support one another across every aspect of food and hospitality.”

The 2024 FOOD XX Awards winners, by category, are as follows:

Baker: Megan Wessels, owner of With HÄRT Bakery

Behind the scenes: Chiara Turilli, co-founder of Lello’s Deli

Drinks: Danielle Schoeman, the founder and distiller at Doña Distillery

Food Educator: Debbie Ayub, co-owner & principal of Sense of Taste Chef School

Food Entrepreneur: Daniela Gutstadt, owner and executive chef of Culinary Table Restaurant and Deli in Lanseria

Farming: Iming Lin, owner of Meuse Farm

Food Heritage: Mashau Mabunda, founder of Xigugu Royalty

Food Photographer: Ashleigh Frans, owner of Wide Wing Photography

Food stylist presented by Spekko: Simone Nel

Food writer presented by Spekko: Khanya Mzongwana, Deputy Food Editor, Woolworths Taste

Front of House presented by Krone: Katlego Mathobela, head sommelier at Proud Mary

Future Food: Roushanna Gray, founder and owner of Veld and Sea

Giving Back: Nolizwe Sotondoshe, founder of Nande’s Kitchen

In The Kitchen: Jes Doveton, owner of Acid Wine Bar

Sustainability: Latiefah Behardien, the Chief Technical and Sustainability Officer at Woolworths Foods

Legacy Award: Abigail Donnelly, the Creative Food Editor at Woolworths Taste, Eat Out Chief Judge and Food Creative for Woolworths Foods Marketing

Trailblazer: Zyda Rylands, the outgoing CEO of Woolworths Foods

Chef of the Year presented by ClemenGold: Jessica van Dyk, Chef Patron at Post & Pepper

Food Icon: Xoliswa Ndoyiya, former personal chef to Nelson Mandela and custodian of Xhosa culinary culture

“Our winners are paving the way for a future where food connects us all in deeper, more meaningful ways,” says Visser. “Their creativity and determination are driving change that extends beyond the plate – redefining our relationships, our communities, and our shared experiences.”

MENU DESIGN
FOOD DESIGN
FOOD STYLING

SPOTIFY CULINARY LEAD

THE CLIENT

Mamakashaka for Spotify Africa

THE BRIEF

Take the culinary lead for the Spotify Greasy Tunes Popup.

THE RESULT

Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.

THE TEAM

Menu design: Studio H

Food designer: Juwan Beyers, Studio H

Culinary execution: Jenny Ward, Luyanda Sogiba

CI design: BCKRDS

Creative Director: Wade Moonsamy

Lead agency: Mamakashaka

Project manager: Siba Mosana

Food prep for shoot: Food I Love You, Studio H

Photographer: André Badenhorst

Studio H Project managers: JC Landman, Angelique Smith

SPOTIFY CULINARY LEAD

THE CLIENT

Mamakashaka for Spotify Africa

THE BRIEF

Take the culinary lead for the Spotify Greasy Tunes Popup.

THE RESULT

Our studio was commissioned by Mamakashaka to be the culinary lead for the Spotify Greasy Tunes Popup that runs in Braam for the month of July. We designed the menu, set up the kitchen and are in charge of the daily food service in collaboration with Chef Luyanda Sogiba from Lish Foods. We assisted BCKRDS, who designed the CI for the project, to style the food for their campaign shoot.

THE TEAM

Menu design: Studio H

Food designer: Juwan Beyers, Studio H

Culinary execution: Jenny Ward, Luyanda Sogiba

CI design: BCKRDS

Creative Director: Wade Moonsamy

Lead agency: Mamakashaka

Project manager: Siba Mosana

Food prep for shoot: Food I Love You, Studio H

Photographer: André Badenhorst

Studio H Project managers: JC Landman, Angelique Smith

SPECULATIVE DESIGN

S/ZOUT

THE CLIENT

Embassy of Food, Dutch Design Week 2017, Curated by Marije Vogelzang

THE RESULT

A speculative project imagining the food system in a world where we have only sea water. This project was named by Dezeen as one of 10 most sustainable future foods at DDW 2017.

Following from the installation, Studio H hosted a number of waterless dinners, which imagined the future of food if the water used for agriculture was sea water. The menu included items like fried ostrich egg, strawberry camel milk ice cream and carrot fruit loops. Paired with this were water wise beverages, such as waterless cocktails and beer brewed with sea water.

S/ZOUT

THE CLIENT

Embassy of Food, Dutch Design Week 2017, Curated by Marije Vogelzang

THE RESULT

A speculative project imagining the food system in a world where we have only sea water. This project was named by Dezeen as one of 10 most sustainable future foods at DDW 2017.

Following from the installation, Studio H hosted a number of waterless dinners, which imagined the future of food if the water used for agriculture was sea water. The menu included items like fried ostrich egg, strawberry camel milk ice cream and carrot fruit loops. Paired with this were water wise beverages, such as waterless cocktails and beer brewed with sea water.

CONCEPT
VIDEO PRODUCTION
CREATIVE DIRECTION

WOOLWORTHS NEWNESS VIDEO CAMPAIGN

THE CLIENT

Woolworth

THE BRIEF

Create short videos for social media that showcase new food products.

THE RESULT

A series of engaging stop-motion videos highlighting each new food product – from amadombolo and aubergine melanzane to confit duck curry and Chuckles coconut biscuits. Each video transitioned the product from its packaged form to a serving suggestion, demonstrating ease of use and visual appeal.

WOOLWORTHS NEWNESS VIDEO CAMPAIGN

THE CLIENT

Woolworth

THE BRIEF

Create short videos for social media that showcase new food products.

THE RESULT

A series of engaging stop-motion videos highlighting each new food product – from amadombolo and aubergine melanzane to confit duck curry and Chuckles coconut biscuits. Each video transitioned the product from its packaged form to a serving suggestion, demonstrating ease of use and visual appeal.

RECIPES

CHERRY FENNEL SALAD

INGREDIENTS

Use the amount of salad that you need:

  • Thinly sliced fennel (use a mandolin)
  • Cucumber, cut into chunks
  • Cherries, pitted and halved
  • Generous amounts of herbs (mint, coriander, basil)
  • Whole feta round

For vinaigrette:

  • 125 ml olive oil
  • 125 ml sunflower oil
  • 60 ml red wine vinegar
  • 20 ml lemon juice
  • 15 ml Dijon mustard
  • 60 ml cherry pureé (pitted cherries, finely blitzed)
  • 5 ml salt

To finish:

  • Olive oil
  • Maldon salt

METHOD

  • Layer the fennel and cucumber on a plate and top with the herbs. Place the whole feta round on top.
  • Make the vinaigrette by blending all the ingredients until emulsified.
  • Pour the cherry vinaigrette over the salad and feta and finish with a drizzle of olive oil and a sprinkle of Maldon salt.

Credits:

  • Photo: Soulty Films (@these_slow_ stories on Instagram)
  • Recipe: Juwan Beyers
  • Prepared by: Strone Henry
  • Client: CherryTime

CHERRY FENNEL SALAD

INGREDIENTS

Use the amount of salad that you need:

  • Thinly sliced fennel (use a mandolin)
  • Cucumber, cut into chunks
  • Cherries, pitted and halved
  • Generous amounts of herbs (mint, coriander, basil)
  • Whole feta round

For vinaigrette:

  • 125 ml olive oil
  • 125 ml sunflower oil
  • 60 ml red wine vinegar
  • 20 ml lemon juice
  • 15 ml Dijon mustard
  • 60 ml cherry pureé (pitted cherries, finely blitzed)
  • 5 ml salt

To finish:

  • Olive oil
  • Maldon salt

METHOD

  • Layer the fennel and cucumber on a plate and top with the herbs. Place the whole feta round on top.
  • Make the vinaigrette by blending all the ingredients until emulsified.
  • Pour the cherry vinaigrette over the salad and feta and finish with a drizzle of olive oil and a sprinkle of Maldon salt.

Credits:

  • Photo: Soulty Films (@these_slow_ stories on Instagram)
  • Recipe: Juwan Beyers
  • Prepared by: Strone Henry
  • Client: CherryTime
MENU DESIGN
FOOD DESIGN
CONCEPT

KOEN VANMECHELEN EXHIBITION

THE CLIENT

Narrative PR

THE BRIEF

Design a menu for the opening of Belgian artist Koen Vanmechelen’s Cosmopolitan Renaissance exhibition in Cape Town.

THE MENU

Central to the artist’s work is the concept of bio-cultural diversity, which he investigates through exploring the themes of interconnectedness, and sustainability. The menu, inspired by the Five Kingdoms of Nature:

Animals: Red centre devilled eggs

Plants: Asparagus and edible flower skewers

Fungi: Grilled mushroom skewers

Protists: Kelp, rice paper puffs and kelp-cured fish

Monera: Mold-ripened cheese with shaped jelly on handmade crackers

THE TEAM

Concept, menu design, culinary curation: Studio H

Culinary collaborator: Mia Everson

KOEN VANMECHELEN EXHIBITION

THE CLIENT

Narrative PR

THE BRIEF

Design a menu for the opening of Belgian artist Koen Vanmechelen’s Cosmopolitan Renaissance exhibition in Cape Town.

THE MENU

Central to the artist’s work is the concept of bio-cultural diversity, which he investigates through exploring the themes of interconnectedness, and sustainability. The menu, inspired by the Five Kingdoms of Nature:

Animals: Red centre devilled eggs

Plants: Asparagus and edible flower skewers

Fungi: Grilled mushroom skewers

Protists: Kelp, rice paper puffs and kelp-cured fish

Monera: Mold-ripened cheese with shaped jelly on handmade crackers

THE TEAM

Concept, menu design, culinary curation: Studio H

Culinary collaborator: Mia Everson

RECIPES

SHALLOT AND APPLE CHUTNEY

Ingredients

  • 1 kg Dutoit shallots
  • 1 kg Granny Smith apples
  • 20 ml dried thyme
  • 900 ml white wine vinegar
  • 500 g brown sugar
  • 200 g sultanas
  • 10 ml salt
  • 5 ml crushed black pepper

Method

  • Peel and thinly slice the shallots. 
  • Peel and evenly dice the apples. 
  • Add all the ingredients into a large pot and allow to cook at a low heat until caramlised. 
  • The chutney is ready when all the liquid has evaporated and the mixture is a light caramel colour. 
  • Place into a glass jar with a sealed lid. Store in the fridge for at least one week before using. 
  • This chutney can last in the refrigerator for at least six months.

Developed in collaboration with Dutoit, available from our Birthday Shop.

SHALLOT AND APPLE CHUTNEY

Ingredients

  • 1 kg Dutoit shallots
  • 1 kg Granny Smith apples
  • 20 ml dried thyme
  • 900 ml white wine vinegar
  • 500 g brown sugar
  • 200 g sultanas
  • 10 ml salt
  • 5 ml crushed black pepper

Method

  • Peel and thinly slice the shallots. 
  • Peel and evenly dice the apples. 
  • Add all the ingredients into a large pot and allow to cook at a low heat until caramlised. 
  • The chutney is ready when all the liquid has evaporated and the mixture is a light caramel colour. 
  • Place into a glass jar with a sealed lid. Store in the fridge for at least one week before using. 
  • This chutney can last in the refrigerator for at least six months.

Developed in collaboration with Dutoit, available from our Birthday Shop.

RECIPES

LUYANDA'S CHOPPED TUNA MAYO SANDWICH WITH CRUNCHY SLAW

Ingredients

Tuna Mayo Mix

  • 1 can brined tuna, drained
  • 1 T capers, finely chopped
  • 2 T red onion, finely diced
  • 1 small dill pickle, finely chopped
  • 3 T mayonnaise

Crunchy Slaw

  • ½ cup red cabbage, finely shredded
  • ½ cup white cabbage, finely shredded
  • ½ small carrot, julienned or grated
  • ½ green apple, julienned

Dressing

  • 1 T fresh dill, chopped
  • 1 T fresh mint, chopped
  • 1 T fresh parsley, chopped
  • 2 T dill pickle brine
  • 2 T mayonnaise

Method

1. Prepare the tuna mayo mix:

  • In a bowl, combine the drained tuna, capers, red onion, dill pickle, and mayonnaise.
  • Mix well until everything is evenly coated.

2. Make the slaw:

  • In a separate bowl, toss together the red cabbage, white cabbage, carrot, and green apple.

3. Prepare the dressing:

  • In a small bowl, whisk together the dill, mint, parsley, pickle brine, and mayonnaise.
  • Pour over the slaw and toss to coat evenly.

4. Assemble:

  • Spread the tuna mayo onto a sandwich base of your choice.
  • Top with a generous amount of crunchy slaw.
  • Close with the other slice of bread or serve open-faced.

Enjoy a fresh, tangy, and creamy sandwich with the perfect balance of crunch!

LUYANDA'S CHOPPED TUNA MAYO SANDWICH WITH CRUNCHY SLAW

Ingredients

Tuna Mayo Mix

  • 1 can brined tuna, drained
  • 1 T capers, finely chopped
  • 2 T red onion, finely diced
  • 1 small dill pickle, finely chopped
  • 3 T mayonnaise

Crunchy Slaw

  • ½ cup red cabbage, finely shredded
  • ½ cup white cabbage, finely shredded
  • ½ small carrot, julienned or grated
  • ½ green apple, julienned

Dressing

  • 1 T fresh dill, chopped
  • 1 T fresh mint, chopped
  • 1 T fresh parsley, chopped
  • 2 T dill pickle brine
  • 2 T mayonnaise

Method

1. Prepare the tuna mayo mix:

  • In a bowl, combine the drained tuna, capers, red onion, dill pickle, and mayonnaise.
  • Mix well until everything is evenly coated.

2. Make the slaw:

  • In a separate bowl, toss together the red cabbage, white cabbage, carrot, and green apple.

3. Prepare the dressing:

  • In a small bowl, whisk together the dill, mint, parsley, pickle brine, and mayonnaise.
  • Pour over the slaw and toss to coat evenly.

4. Assemble:

  • Spread the tuna mayo onto a sandwich base of your choice.
  • Top with a generous amount of crunchy slaw.
  • Close with the other slice of bread or serve open-faced.

Enjoy a fresh, tangy, and creamy sandwich with the perfect balance of crunch!

FOOD DESIGN
INSTALLATION

MILAN DESIGN WEEK

Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr

Art Direction by @rads.group

Culinary Design by @studio_h_

Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

MILAN DESIGN WEEK

Studio H explored corn as a cultural connector during Milan Design Week 2025 with a mindful food installation. Commissioned by Novitá Communications for North America Night at Teatro Litta, the experience responded to the theme Not Lost in Translation – a reflection on design as a universal language – through a multilingual menu and storytelling rooted in culinary heritage across Mexico, Canada and the USA.

From a 3-metre cornbread cake sandwich to Faith Sotondoshe’s isinkwa sombila (steamed cornbread) and a tower of nachos topped with Jamón Ibérico and Claire Dinhut’s candied jalapeños, our menu celebrated corn in all its cultural forms. A piñata designed by Sanri Pienaar, paper fortune teller cutlery and handcrafted cornbread trays turned the evening into a multisensory moment – part meal, part message, part memory.

The evening was inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit ‘Prisencolinensinainciusol’, a 1972 song with nonsensical, gibberish lyrics intended to sound like American English. Celentano used the song as a way to explore communication and language barriers, demonstrating how music can convey emotion even without real words

Produced by @novitapr

Art Direction by @rads.group

Culinary Design by @studio_h_

Studio H would like to thank:

Sanri Pienaar for the culinary art direction and styling

Mia Everson for making our cornbread tray vision come to life

Faith Sotondoshe for the isinkwa sombila

Strone Henry for the corn bread, syrups and salts

Claire Dinhut for the best candied jalapeño recipe

African Marmalade for the blue maize seeds

Inge Prins for the photos

CONTENT
STILLS PHOTOGRAPHY
FOOD STYLING

CONTENT CREATION FOR VADAS SMOKEHOUSE & BAKERY

THE CLIENT

Vadas Smokehouse & Bakery

THE BRIEF

Shoot content for the restaurant and bakery, as well as their Festive offerings.

THE RESULT

The restaurant and bakery items were photographed against simple but striking backgrounds, using various plates & trays, and pastries to create eye-catching patterns.

THE TEAM

Production: JC Landman & Hannerie Visser

Photography: Daniela Zondagh

Styling: Sumien Brink

CONTENT CREATION FOR VADAS SMOKEHOUSE & BAKERY

THE CLIENT

Vadas Smokehouse & Bakery

THE BRIEF

Shoot content for the restaurant and bakery, as well as their Festive offerings.

THE RESULT

The restaurant and bakery items were photographed against simple but striking backgrounds, using various plates & trays, and pastries to create eye-catching patterns.

THE TEAM

Production: JC Landman & Hannerie Visser

Photography: Daniela Zondagh

Styling: Sumien Brink

POP-UP
EXPERIENCE DESIGN
CREATIVE DIRECTION

THE HOUSE OF SUNTORY POP-UP

THE CLIENT

Beam Suntory

THE BRIEF

Develop a disruptive earned media campaign aligned to The House of Suntory portfolio’s single minded messaging around Japanese craftsmanship in order to elevate awareness and accelerate meaning for The House of Suntory brands, whilst bringing the brand propositioning to life.  

THE RESULT

Studio H developed a consumer-first strategy that would increase the brand's most impactful channels to inspire action through shared passions by immersing the consumer in The House of Suntory brand world. The pop-up concept amplified the brands' alignment with Japanese craftsmanship that was further magnified through a programme of tastings and lifestyle Masterclasses.

The campaign coincided with Sakura (cherry blossom) season in Japan and invited consumers to immerse themselves in a sensory journey – capturing the essence of Japanese culture – at Hyde Park Corner, Johannesburg.

Project Lead: JC Landman

Creative Direction and Styling: Klara van Wyngaarden

Graphic Design: Spook Design Co.

Brand Ambassadors: Just Short, Steve Zylstra

Masterclass curation: WAZA

Food service: KōL

THE HOUSE OF SUNTORY POP-UP

THE CLIENT

Beam Suntory

THE BRIEF

Develop a disruptive earned media campaign aligned to The House of Suntory portfolio’s single minded messaging around Japanese craftsmanship in order to elevate awareness and accelerate meaning for The House of Suntory brands, whilst bringing the brand propositioning to life.  

THE RESULT

Studio H developed a consumer-first strategy that would increase the brand's most impactful channels to inspire action through shared passions by immersing the consumer in The House of Suntory brand world. The pop-up concept amplified the brands' alignment with Japanese craftsmanship that was further magnified through a programme of tastings and lifestyle Masterclasses.

The campaign coincided with Sakura (cherry blossom) season in Japan and invited consumers to immerse themselves in a sensory journey – capturing the essence of Japanese culture – at Hyde Park Corner, Johannesburg.

Project Lead: JC Landman

Creative Direction and Styling: Klara van Wyngaarden

Graphic Design: Spook Design Co.

Brand Ambassadors: Just Short, Steve Zylstra

Masterclass curation: WAZA

Food service: KōL